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Although all campaigns have different objectives, the overarching goal of any media campaign should be to successfully change the behavior of a targeted group. To achieve this, issues must be properly presented to the target audience.
But where do you start? And where should you end up? Here are 10 steps to building an effective communications strategy that can help take your preservation project over the finish line.
Clipping is a handy way to collect important slides you want to go back to later.