Corporate Style Guide


Published on

Tips to evolve a Corporate Style Guide for Making Effective PowerPoint Presentations

Published in: Business, Technology, Design
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Corporate Style Guide

  1. 1. Corporate Style Guide TipsHow to Make Professional PowerPoint Presentations<br /><br />PowerPoint Services, Products and Tools<br />
  2. 2. What is a Corporate Style Guide<br /><ul><li>A Corporate Style Guide defines a consistent Visual Design across all materials created by a company
  3. 3. It is a classification of rules and guides for a specific application</li></li></ul><li>This PPT…<br /><ul><li>Will tell you how to apply a Corporate Style Guide to a PowerPoint presentation
  4. 4. Provide tips to create a Corporate Style Guide</li></li></ul><li>Creating a Corporate Style Guide<br />Our First Steps<br />
  5. 5. Step 1 – Understanding Client Needs<br /><ul><li>Client:Professional Consulting Firm
  6. 6. Client Requirements:Corporate Style Guide for MS PowerPoint and MS Word applications
  7. 7. Our Offering:Elaborate Style Guide for a consistent look and feel across all applications</li></li></ul><li>How we created the Corporate Style Guide<br /><ul><li>Aim of the CSG: All PowerPoint presentations would share a corporate identity
  8. 8. Foundation for the CSG: Client’s Logo and Corporate Colors
  9. 9. Who will use the CSG: Reference point for company consultants, writers, designers and other professionals associated with the company</li></li></ul><li>Elements of the Corporate Style Guide for PowerPoint Presentations<br /><ul><li>Rules for logo and use of color
  10. 10. PowerPoint template layout examples or options
  11. 11. Fonts: type face size and use of color rules
  12. 12. Bullets
  13. 13. Arrows and Shapes
  14. 14. Charts
  15. 15. Graphs
  16. 16. Tables
  17. 17. Icons</li></li></ul><li>Requests for more visual and design elements<br /><ul><li>But over a period of time, the client wanted us to develop more and more visual and design elements
  18. 18. Each iteration had more design elements which did not fit the previous style guide
  19. 19. So what was left was a bulky, impractical style guide</li></li></ul><li>Usability Issues with a Set Style Guide<br /><ul><li>The original style guide
  20. 20. Not very useful
  21. 21. Impractical
  22. 22. Inflexible</li></li></ul><li>New Style Guide<br /><ul><li>But over the period a new, flexible style guide had evolved over a variety of applications and requests
  23. 23. This new Style Guide was much more practical with lesser usability issues</li></li></ul><li>What we Recommend – Evolve a Style Guide<br /><ul><li>A fixed style guide becomes huge, out-dated and difficult to implement
  24. 24. So instead of a simplistic rules book
  25. 25. …Evolve a Corporate Style Guide</li></li></ul><li>How to evolve a Corporate Style Guide<br /><ul><li>Avoid creating a rigid style guide with limited uses
  26. 26. Identify a range of applications for the Corporate Style Guide
  27. 27. Evolve a Style Guide that would be suitable across this range of applications
  28. 28. Allow for flexibility </li></li></ul><li>What to expect from the Design Firm<br /><ul><li>The design firm should become part of the process of evolving a Corporate Style Guide
  29. 29. The design from should also learn and understand the company’s needs and how the company uses MS PowerPoint, MS Word, OneNote and Excel</li></li></ul><li>What we do<br /><ul><li>We at
  30. 30. Become part of the process
  31. 31. To evolve Corporate Style Guides
  32. 32. Learn and understand your requirements
  33. 33. Based on usability, and to match your requirements, we create </li></ul>Style Guide Templates<br />that may actually be used.<br />
  34. 34. Our recommendation for Style Guides for SMEs<br /><ul><li>Best Option for SMEs (Small and Medium Enterprises)
  35. 35. Create Logo
  36. 36. Tone of the company
  37. 37. Various Template Style Guides that focus on the application most used by SMEs </li></li></ul><li>Creating a Corporate Identity<br /><ul><li>The Corporate Style Guide serves as the starting point for the Corporate identity Services offered by us
  38. 38. Creating Logos
  39. 39. Creating Microsoft PowerPoint Templates
  40. 40. PowerPoint Presentation Polishing Services</li></li></ul><li>About<br /><ul><li>, as an arm of Chillibreeze Solutions Pvt Ltd, has extensive experience in working with customers across the world, in creating corporate style guides and corporate identities.  Whether you are a busy consultant or a new one trying to make a mark, our professional PowerPoint services will help you fine-tune your PPTs and give it a makeover. We also help create presentations out of concepts and assemble PPTs from parts of other presentations. fine-tuning services will provide value.  </li></li></ul><li>Contact us today at to try our PPT services.<br />
  41. 41. Tips on using our PPT Products and Tools<br />Click here to find out how to customize and edit our PowerPoint Products and Tools<br /><br />
  42. 42. Launched in June 2004, Chillibreeze Solutions Pvt. Ltd. is a content and design service provider catering to the needs of a global clientele. We offer a wide range of content writing and design services and are constantly coming up with new and innovative ways to help our customers. We have expanded our range of services by offering specific, niche products and services through our group websites.<br /><br />Offering content writingand editing services to customers across the globe. <br /><br />Specializing in PowerPoint Presentation support to consultants across the globe.<br />Selling Products at:<br /><br />India Writer’s Association: Nurturing Indian writing talent through assessments and training.<br /><br />Specializing in 3D Google SketchUp services for illustrations, architecture, and product design.<br /><br />Publishing reports, PPTs and statistics on the market, industry and companies in India.<br /><br />A range of graphic design services to customers across the globe.<br /><br />Reporting on issues of significance for India, revealing new insights and creating awareness.<br /><br />Specialized Art Services. <br />