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Product Management ─ Product Development Process
Structure of the product development process in different steps
Innovation
strategy
Development
of product ideas
Idea
screening
Concept
development and
test phase
Marketing strategy
Analysis of
marketability
Product
development
Testing
in test market
environment
Product
launch
Product Management ─ Product Development Process
Structure of the product development process – alternative design
Define Immerse
Build
Prepare
Launch Ideate
Explore
Focus
Day to Day
Product
Management
Product Development Process – Stage-Gate-Process
Model of the development process with a gate at the end of each phase
Gate 1 Gate 2 Gate 3Stage 1 Stage 2 Stage 3
Gate 4 Gate 5Stage 4 Stage 5

Idea Preliminary
investigation
Detailed
investigation
Development
Initial
screen
Second
screen
Decision on
business case
Post-
development
review
Pre commercialization
business analysis
Post
implementation
review
Testing &
Validation
Full production &
Market launch
Product Life Cycle
Product Management PowerPoint Template
Units
Product Life Cycle
Introduction
Market entry Growing
competitive
pressure
Replacement
of parts
New vehicle
application
End of
service Elimination
Threatened by competitionExclusive Time
Product Conception ─ Product Dimensions
Dimensions of a product
QualityBrand
Functionality
PackingDesign
Guarantee /
Warranty
Customer-
support
Free
delivery
Payment
terms
Education
& Training
Main-
tenance
& Care
Construction
&
Installation
On-site
service
Core-
Product
Actual product
(Product appearance)
Customer benefit
(Product or service)
Extended product
(Product related service)
Download at www.PresentationLoad.com
Product Policy − Gap-Analysis
Analysis to determine product policy objectives
Revenue
Timet5t0
Close gap of revenue loss
by diversification
Close gap of revenue loss by
 assortments expansion
 market development
Profit by improving
the core business
Revenue through core business
Strategic target
Strategic gap
Securing and
expanding
core business
Download at www.PresentationLoad.com
Product Management − Market Diagram
Price development by supply and demand
Demand Supply
Balance price (GP)
Balance amount (GM)
Optimal price where
supply and demand
curves meet
Price
Amount
Download at www.PresentationLoad.com
Click here to visit www.PresentationLoad.com
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Product Management PPT Slide Template

  • 1.
  • 2. Product Management ─ Product Development Process Structure of the product development process in different steps Innovation strategy Development of product ideas Idea screening Concept development and test phase Marketing strategy Analysis of marketability Product development Testing in test market environment Product launch
  • 3. Product Management ─ Product Development Process Structure of the product development process – alternative design Define Immerse Build Prepare Launch Ideate Explore Focus Day to Day Product Management
  • 4. Product Development Process – Stage-Gate-Process Model of the development process with a gate at the end of each phase Gate 1 Gate 2 Gate 3Stage 1 Stage 2 Stage 3 Gate 4 Gate 5Stage 4 Stage 5  Idea Preliminary investigation Detailed investigation Development Initial screen Second screen Decision on business case Post- development review Pre commercialization business analysis Post implementation review Testing & Validation Full production & Market launch
  • 5. Product Life Cycle Product Management PowerPoint Template Units Product Life Cycle Introduction Market entry Growing competitive pressure Replacement of parts New vehicle application End of service Elimination Threatened by competitionExclusive Time
  • 6. Product Conception ─ Product Dimensions Dimensions of a product QualityBrand Functionality PackingDesign Guarantee / Warranty Customer- support Free delivery Payment terms Education & Training Main- tenance & Care Construction & Installation On-site service Core- Product Actual product (Product appearance) Customer benefit (Product or service) Extended product (Product related service) Download at www.PresentationLoad.com
  • 7. Product Policy − Gap-Analysis Analysis to determine product policy objectives Revenue Timet5t0 Close gap of revenue loss by diversification Close gap of revenue loss by  assortments expansion  market development Profit by improving the core business Revenue through core business Strategic target Strategic gap Securing and expanding core business Download at www.PresentationLoad.com
  • 8. Product Management − Market Diagram Price development by supply and demand Demand Supply Balance price (GP) Balance amount (GM) Optimal price where supply and demand curves meet Price Amount Download at www.PresentationLoad.com
  • 9. Click here to visit www.PresentationLoad.com DOWNLOAD POWERPOINT SLIDES