Gestió de la mobilitat a grans Centres Generadors

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Quines solucions aportem als centres urbans generadors de gran mobilitat: industrials, hospitalaris, esportius, culturals...?. El ponent explicarà diversos conceptes fonamentals i ens detallarà alguns exemples ben recents.

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  • 15.03.10
  • 15.03.10
  • Gestió de la mobilitat a grans Centres Generadors

    1. 1. Mobility Management on planning generating sectors Roberto De Tommasi, synergo, Zürich, Switzerland [email_address]
    2. 2. Content of the presentation <ul><li>Introduction on site based Mobility Management </li></ul><ul><li>Integration of Mobility Management and Land Use Planning: case of Sihlcity, Zurich, Switzerland </li></ul><ul><li>Incentives at the core of site based Mobility Management: case of VP Bank, Vaduz, Liechtenstein </li></ul>
    3. 3. Site based Mobility Management: What is it? <ul><li>To manage in a sustainable and efficient way trips generated by the activities of a site (like company, hospital, shopping centre,…) </li></ul><ul><li>… . with the site-owner (and the site-occupiers) as principle actor </li></ul><ul><li>.... and in co-operation with different partners (administration, mobility service providers) </li></ul>
    4. 4. Benefits for site occupiers – some examples <ul><li>Cut or not enhance costs (e.g. parking and its maintenance, car fleet, travel reimbursements) </li></ul><ul><li>Improve accessibility of the site (for all type of users with all type of modes) </li></ul><ul><li>Use land currently under car parks in a more productive way </li></ul><ul><li>Enhance Corporate Social Responsibility (Image, Health) </li></ul><ul><li>Meet environmental targets (ISO, EMAS) </li></ul><ul><li>Meet planning and other conditions set by public authorities (e.g. parking requirements linked to building permission) </li></ul>
    5. 5. Procedure for introduction of site-based MM Mobility concept of a specific site Communi- cation Communi- cation Communi- cation Communi- cation Starting situation Management arrangements Objectives Measures Evaluation / Monitoring Implementation
    6. 6. Classification of measures Clients Visitors Business Home to work Measure fields Information Awareness raising Organisation Incentives Infrastructure Measure types Kind of trips Intermodal solutions Bike use Public transport use Parking management Vehicle fleet management Eco-driving Car- Sharing Work organisation Car- Pooling
    7. 7. Factors of success <ul><li>base of the concept: starting situation / objectives </li></ul><ul><li>mix of measures: push and pull </li></ul><ul><li>support from the management board </li></ul><ul><li>internal and external communication (all phases) </li></ul><ul><li>inclusion in (environmental) management system </li></ul><ul><li>active role of public administration </li></ul>
    8. 8. Integrating Mobility Management and Land Use Planning A good example of integration: Sihlcity, Zürich, Switzerland
    9. 9. Sihlcity: What is it? <ul><li>Multifunctional development </li></ul><ul><li>Located at the edge of the city – but also close to city centre (1.5 km) </li></ul><ul><li>Highly accessible by all modes </li></ul><ul><li>Opened March 2007 </li></ul>
    10. 10. Sihlcity: Some important figures area m2 41’990 construction period 30.06.2003 - 22.03.2007 volume of investment Mio. € 600 rental revenue p.a. Mio. € 30 total rentable area (without parking) m2 97’000 rentable area for shops m2 41’000 rentable area for services m2 24’000 rentable area for culture, cinema, hotels m2 19’000 rentable area shopping, fitness / wellness, apartments, stocks m2 13’000 number of people working at Sihlcity 2’300 average number of visitors per day 19’000 number of parking spaces 850
    11. 11. Sihlcity is a Heavily Frequented Site (HFS) <ul><li>Definition of HFS in the Cantonal Structure Plan of Zurich: </li></ul><ul><ul><li>HFS generate more than 3000 trips per day on more than 100 days of the year </li></ul></ul><ul><ul><li>HFS require sufficient road capacity in the surrounding area and a high level of accessibility by existing public transport, street and bike network </li></ul></ul><ul><ul><li>areas fulfilling preconditions for HFS: </li></ul></ul><ul><ul><ul><li>max. distance to train-station (S-B a hn): 300m or </li></ul></ul></ul><ul><ul><ul><li>max. distance to other public transport interchanges (bus, tram): 150m with frequency of minimum 8 trams/buses per hour </li></ul></ul></ul><ul><li>Location of HFS is steered by means of Land Use Planning ! </li></ul>
    12. 12. Sihlcity: Requirements to obtain building permission, 2002 <ul><li>Financial contribution to public transport improvements </li></ul><ul><li>600 bike parking lots </li></ul><ul><li>Assure “ recreation quality ” within the area </li></ul><ul><li>Finance construction of access ramp to main road </li></ul><ul><li>Max. 850 car parking lots </li></ul><ul><li>Car parking management (with charges) and limit on total car trips per year (lever for MM measures) </li></ul><ul><li>Home delivery service by bike </li></ul><ul><li>Regulated in a contract and part of the building permission </li></ul>
    13. 13. Measure: Parking concept (and trip contingent) <ul><li>850 parking spaces ( 50 P+R spaces included), </li></ul><ul><ul><li>consequence: employees of shops do not have parking allowance </li></ul></ul><ul><li>Two CarSharing locations </li></ul><ul><li>Max. car trip contingent : </li></ul><ul><ul><li>8‘800 trips / day (to achieve within 5 years, starting from 10‘000 trips / day) </li></ul></ul><ul><ul><li>1‘300 trips / night </li></ul></ul><ul><ul><li>800 trips / peak hour </li></ul></ul><ul><li>Obligation to have paid parking </li></ul>
    14. 14. Measure: Linking to existing transport networks <ul><li>Motorized transport: </li></ul><ul><ul><li>access via ramp to main access road </li></ul></ul><ul><li>Bike: </li></ul><ul><ul><li>extension of bike-paths </li></ul></ul><ul><li>Pedestrians, PT: </li></ul><ul><ul><li>expansion of train station, bus and tram stop nearby </li></ul></ul>
    15. 15. Measure: Improved public transport services <ul><li>Bus line nr. 89 </li></ul><ul><ul><li>financed first two years by Sihlcity </li></ul></ul><ul><ul><li>afterwards by public transport company </li></ul></ul>
    16. 16. Measure: Improved public transport services <ul><li>Tram line nr. 5 </li></ul><ul><ul><li>financed first two years by Sihlcity </li></ul></ul><ul><ul><li>afterwards by public transport company </li></ul></ul>
    17. 17. Measure: Bike home delivery service
    18. 18. Measure: Multimodal information www.sihlcity.ch
    19. 19. Measure: Marketing by PT company
    20. 20. Measure: Mobility culture (walking map)
    21. 21. Measure: High recreational quality and function of the neighbourhood
    22. 22. Results (after 100 days of opening / up to now) <ul><li>Frequencies </li></ul><ul><ul><li>19’000 visitors per day </li></ul></ul><ul><ul><li>stable up to now </li></ul></ul><ul><li>Bike home delivery service </li></ul><ul><ul><li>more than 1’800 deliveries, around 20 per day </li></ul></ul><ul><ul><li>nowadays: 50 deliveries per day </li></ul></ul><ul><li>Use of transport modes (clients, visitors) </li></ul><ul><ul><li>72% by bike, by public transport, on foot </li></ul></ul><ul><ul><li>28% by car </li></ul></ul><ul><ul><li>nowadays: 30% with car, 70% with other modes </li></ul></ul>
    23. 23. Results (after 100 days of opening / up to now) <ul><li>Clients public transport: e.g. counts at tram stop (line nr. 13) </li></ul><ul><ul><li>2006: 1’350 per day </li></ul></ul><ul><ul><li>since 22.03.07: 3’100 per day </li></ul></ul><ul><ul><li>stable up to now </li></ul></ul><ul><li>Car parking and car trips </li></ul><ul><ul><li>not fully occupied during the week </li></ul></ul><ul><ul><li>on Saturdays full occupied </li></ul></ul><ul><ul><li>till now 360‘000 trips (= ca. 3‘600 per day / 8‘800 allowed) </li></ul></ul><ul><ul><li>stable up to now </li></ul></ul>
    24. 24. Positive and negative financial incentives at the core of site based Mobility Management A good example: VP-Bank, Vaduz, Liechtenstein
    25. 25. VP Bank, Vaduz. Liechtenstein <ul><li>International Bank Institute </li></ul><ul><li>two locations in Vaduz with 570 employees </li></ul><ul><li>place of domicile of employees: Liechtenstein, Swiss and Austrian border region </li></ul><ul><li>rather well developed regional bus system </li></ul><ul><li>but high rate of car commuters </li></ul>
    26. 26. Mobility Management at VP Bank – Why? <ul><li>Company expansion </li></ul><ul><li>Not enough car parks </li></ul><ul><li>Unsatisfied employees </li></ul><ul><li>Disregard of security rules at the parking </li></ul><ul><li>Contribution to the environment </li></ul>
    27. 27. Objectives <ul><li>Searching for 100 employees changing mode of transport for home to to work trip </li></ul><ul><li>From car use to public transport, bike or by foot </li></ul>
    28. 28. Strategy to adopt ? Changing behaviour trough prohibitions or incentives?
    29. 29. Incentive model Use of parking space at the site = fees <ul><li>Non-use of parking space </li></ul><ul><li>= financial contribution </li></ul><ul><li>public transport pass </li></ul><ul><li>Bonus model </li></ul>
    30. 30. Reasonability for taking public transport ≤ or > 25 minutes travel time for home to work trip by public transport (travel time = door to door, partial trips by foot included)
    31. 31. Steering impact Employee receive financial incentives steering impact Employee pays parking fee
    32. 32. Parking fees according PT travel time
    33. 33. Bonus model / PT reimbursement
    34. 34. Results <ul><li>Before: permanent overcrowded parkings </li></ul><ul><li>After: in average 25% free car parks </li></ul>
    35. 35. Thanks for your attention !

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