Winning Support For Your Intranet / Intranet 2.0 Initiatives June 2009
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Winning Support For Your Intranet / Intranet 2.0 Initiatives June 2009

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Prescient Digital Media presents "Winning Support for your Intranet / Intranet 2.0 Initiatives" on June 25, 2009

Prescient Digital Media presents "Winning Support for your Intranet / Intranet 2.0 Initiatives" on June 25, 2009

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  • I believe the key to their success has been their strategy, with defined objectives and goals by engaging both employees and senior executives.

Winning Support For Your Intranet / Intranet 2.0 Initiatives June 2009 Presentation Transcript

  • 1. © 2009 Prescient Digital Media Julian Mills, Prescient Digital Media Winning Support for Intranet/Intranet 2.0 Initiatives
  • 2. Intranet value
    • Intranets and corporate portals are widely valued for:
      • Streamlining business processes
      • Driving operational efficiencies
      • Enhancing communications and collaboration
      • Reducing the cost of internal business functions
      • And virtually every line of business and department within an organization can benefit from the power, flexibility and bottom-line value of an intranet.
    © 2009 Prescient Digital Media
  • 3. Intranet 2.0 Promise
    • 52% of organizations using Web 2.0 achieved Best-in-Class performance (5% didn’t) (Aberdeen Group) ‏
    • Companies using Web 2.0 tools achieved 18% increase in engagement (Aberdeen Group) ‏
    • Sabre has already attributed $500k in savings to their employee social networking tool (Sabre) ‏
    • Cisco attributes $millions in savings to their wikis (Cisco) ‏
    © 2009 Prescient Digital Media
  • 4. Understand
    • Need
    • Perceived need
    © 2009 Prescient Digital Media
  • 5. SodexhoNet Dashboard
  • 6. Business case: example
    • “ Look at your business. ”
      • Angelo Ioffreda, VP, Internal Communications, Sodexo
      • Add value to dispersed workforce
        • Productivity
        • Effective and efficient communications: reduce print
        • Enable people to find one another
      • Add applications that enhance business value
    © 2009 Prescient Digital Media
  • 7. Lead Submission Form © 2009 Prescient Digital Media
  • 8. SuperSleuth Benefits
    • Has increased leads by more than 100% and net client sales by US $90 million.
      • One easy-to-access company-wide program.
      • Promotes lead exchange across business segments / breaks down silos.
      • Reduces administrative effort, leads get to sales executives more quickly for action.
      • Works well in our decentralized organization.
    © 2009 Prescient Digital Media
  • 9. Your take-aways
    • Understand intranet/intranet 2.0 value
    • Understand your company’s business drivers
    • Link value to drivers
    • Bring data, not opinion
    © 2009 Prescient Digital Media
  • 10. Business case: example
    • VP Communications, multi-national, 20K+ employees
      • Broad understanding that rogue sites (+100) was ineffective: rigorous standards and guidelines
        • Danger: virtually impossible to get and share accurate information
      • Support culture and collaboration
        • No one place to start and end day
      • Lesson: “Get through your strategy and implementation plan quickly so executives have confidence that you can execute your roadmap.”
    © 2009 Prescient Digital Media
  • 11. Strategy
    • “ Without a strategy and plan we would not have had executive buy in (and funding)” says Karen Allen, Manager of Employee Communications and the Xerox weboard,” We needed to prove to our leaders how useful and valuable the intranet is.”
    © 2009 Prescient Digital Media Source: “Intranet Design Annual 2003”, Nielsen Norman Group, October 2003
  • 12. Bring data, not opinion
    • “ In God we trust, all others bring data,” Charles Demming
    © 2009 Prescient Digital Media
  • 13. Evaluation Scores © 2009 Prescient Digital Media © 2009 Prescient Digital Media Overall Score: 1 2 3 3.6 4 5 6 7 8 9 10
  • 14. Audience Analysis © 2009 Prescient Digital Media
  • 15. Intranet sources of value
    • Corporate effectiveness
    • Efficiency/productivity
    • Employee engagement
    • Time to productivity/recruitment
    © 2009 Prescient Digital Media
  • 16. Enable “One Company”
    • “ No consistency across the sites. Aren’t we all supposed to be one company.” Business Requirement Interviewee
        • Common, consistent intranet for all employees
        • All geographies and GBU/SBUs deliver consistent experience/information
    © 2009 Prescient Digital Media
  • 17. IBM: improved communications
  • 18. Proving intranet value: IBM
    • 80% IBM employees visit w3 at least once per day
    • Productivity savings estimate of $80.6 million
    • 68% view the intranet as crucial to their jobs
    • Employee retention: 52% are more satisfied to be an IBM employee because of information obtained on w3
  • 19. Finding information
    • 30% of information workers’ time is spent finding information
    • At a cost of $18K each year per employee in lost productivity
    • Collectively, the time spent looking for info translates to an estimated 5.4 billion lost hours per year (US corporations) ‏
    • Source: Center for Media Research
  • 20. Efficiency examples
    • Empower Line Managers
      • 42% of managers said they accidentally use the wrong information at least once a week. (Source: Accenture, 2007 Study)
      • 57% of respondents said that having to go to numerous sources to compile information is a difficult aspect of managing information for their jobs. (Source: Accenture, 2007 Study)
    © 2009 Prescient Digital Media
  • 21. Increase efficiency
    • “ On average, focus group participants spend between one and two hours a day tracking down the information they need to perform their role.” Prescient focus group report .
      • Increase efficiency by enhancing ease of finding information
      • Reduce unproductive activity
        • E.g. HR reps fielding calls because employees cannot find accurate HR information
        • IT fielding help desk calls
    © 2009 Prescient Digital Media
  • 22. Efficiency examples
    • A prominent financial services firm with 30,000 employees reduced their IT Help Desk call volume by 30% and saved more than $300,000 annually by providing better self-service information on their intranet. (Source: Prescient client, 2003)
    © 2009 Prescient Digital Media
  • 23. Efficiency examples
    • Save time by finding and managing information
    • One prominent investment company (800 employees) performed a content audit and eliminated 70% of the content (7000 pages) on their new intranet which reduced content migration, maintenance, and storage costs by tens-of-thousands of dollars per year. (Source: Prescient Digital Media client, 2004)
    © 2009 Prescient Digital Media
  • 24. Engagement
    • Employee engagement delivers
      • Improved morale
      • Higher collaboration
      • Organization loyalty
      • Faith in management
      • Improved productivity
      • Higher recruitment & retention
  • 25. © 2009 Prescient Digital Media +
  • 26. Best Buy: BlueShirtNation (BSN) ‏
    • Encouraged employees to participate in a video contest that promoted their 401k plans
    • BSN helped increase the number of employees signing up for 401(k) accounts by 30%
    • Also increased employee retention
    • Reports 1/10 th increase in employee engagement will increase single store sales $100k
  • 27.
    • HR
      • I’m having a baby.
      • I’ve just been hired.
      • I’m getting divorced
    • Admin
      • I need business cards.
      • I am changing job locations.
      • I am becoming a home-based employee.
    © 2009 Prescient Digital Media Employee Centric
  • 28. Employee Recruitment/Retention
    • 39 per cent of 18 to 24 year-olds would consider leaving if they were not allowed to access applications like Facebook and YouTube.
    • A further 21 per cent indicated that they would feel ‘annoyed’ by such a ban.
    • The problem is less acute with 25 to 65 year-olds, of whom just 16 per cent would consider leaving and 13 per cent would be annoyed
      • Source: Telindus
    © 2009 Prescient Digital Media
  • 29. © 2009 Prescient Digital Media Source: Prescient Intranet 2.0 - Global Study Intranet 2.0 uses
  • 30. © 2009 Prescient Digital Media Source: Prescient Intranet 2.0 - Global Study Intranet 2.0 budget
  • 31. © 2009 Prescient Digital Media Source: Prescient Intranet 2.0 - Global Study Intranet 2.0 barriers
  • 32. Intranet 2.0 satisfaction levels
    • Only 29% of organizations rate the tool functionality as good or very good; 24% rate them as poor or very poor
    • Satisfaction rates with executives is dangerously low: only 23% of executives rate the 2.0 tools as good or very good; 38%% rate them as poor or very poor
    © 2009 Prescient Digital Media Source: Prescient Intranet 2.0 - Global Study
  • 33. Your take-aways
    • Understand intranet/intranet 2.0 value
    • Understand your company’s business drivers
    • Link value to drivers
    • Bring data, not opinion
    © 2009 Prescient Digital Media
  • 34. © 2009 Prescient Digital Media
    • Reading
    • IntranetBlog.com
    • Intranet 2.0: Social Media Becomes Mainstream
    • www.PrescientDigital.com
    • ROI
    • Intranet ROI White Paper