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Why Do Intranets Fail?
Why Do Intranets Fail?
Why Do Intranets Fail?
Why Do Intranets Fail?
Why Do Intranets Fail?
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Why Do Intranets Fail?
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Why Do Intranets Fail?

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In this one hour webinar, Prescient's President and CEO Toby Ward discusses why intranet projects fail. …

In this one hour webinar, Prescient's President and CEO Toby Ward discusses why intranet projects fail.
View the entire presentation here: http://www.prescientdigital.com/articles/view-why-do-intranet-projects-fail

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  1. Why Do Intranets Fail? Toby Ward Watch the webinar video instead12/17/2012 Confidential © 2012 Prescient Digital Media
  2. Agenda• State of The Intranet• #1 Mistake• #2 Mistake• #3 Mistake• Questions
  3. About Us12/17/2012 Confidential © 2012 Prescient Digital Media
  4. World Leading Intranet Experts• 12 years of profitable history• Dozens of Fortune 500 Clients• World-Renown Thought Leaders; 150+ intranets
  5. Clients
  6. PrescientDigital.com• Hundreds of articles• Dozens of white papers & reports• Dozens of case studies & videos• Access to multiple social media channels
  7. First ever intranet methodology
  8. First to define & study “social intranet”
  9. State of The Intranet12/17/2012 Confidential © 2012 Prescient Digital Media
  10. In a word…. • Bad
  11. Strictly Confidential ©2012 Prescient Digital Media Not For Distribution
  12. ContentSocial Intranet Study, 2012, 424 participants 17% Very Good 6.8 Out of 10 32% Good 31% Satisfactory 15% Poor 5% Very Poor
  13. Strictly Confidential © 2009 Prescient Digital MediaNot For Distribution
  14. DesignSocial Intranet Study, 2012, 424 participants 13% Very Good 6.2 Out of 10 25% Good 30% Satisfactory 23% Poor 9% Very Poor
  15. 20
  16. 21
  17. Tools & ApplicationsSocial Intranet Study, 2012, 424 participants 5.9 10% Very Good 18% Good 35% Satisfactory 27% Poor Out of 10 8% Very Poor
  18. Usability & Information ArchitectureSocial Intranet Study, 2012, 424 participants 5.9 9% Very Good 23% Good 28% Satisfactory 28% Poor Out of 10 10% Very Poor
  19. Governance / PlanningSocial Intranet Study, 2012, 424 participants 5.6 8% Very Good 19% Good 27% Satisfactory 32% Poor Out of 10 12% Very Poor
  20. Bank Intranet – Collaborative ModelStrictlyConfidential
  21. SearchSocial Intranet Study, 2012, 424 participants 5.3 9% Very Good 18% Good 22% Satisfactory 29% Poor Out of 10 21% Very Poor
  22. The Advanced Search fields, which appear when users selectthis option after running an initial search. The systemmaintains the results below so users can refer to them whilerefining the new search terms.
  23. Social MediaSocial Intranet Study, 2012, 424 participants 4.6 9% Very Good 8% Good 18% Satisfactory 24% Poor Out of 10 32% Very Poor
  24. Tools
  25. Mobile AccessSocial Intranet Study, 2012, 424 participants 3.7 4% Very Good 4% Good 10% Satisfactory 28% Poor Out of 10 43% Very Poor
  26. Nexus of Intranet Success
  27. #1 Mistake: No Plan12/17/2012 Confidential © 2012 Prescient Digital Media
  28. Intranet process methodology
  29. Business Requirements • Interview senior management • Document expectations • Align with corporate objectives & goals
  30. Employee Research • Survey • Focus Group • Usability Testing • Log Analysis • User Panels
  31. Intranet Assessment© Prescient Digital Media STRICTLY CONFIDENTIAL NOT FOR REPRODUCTION OR DISTRIBUTION
  32. Perspective • 1/3 of IT projects exceed budgets and schedules by almost 100% in small to mid-size companies (Gartner)‫‏‬
  33. Planning Stages • Strategic planning • Governance & policies • Business case & ROI • Functional planning • Information architecture • Wireframing • Design • Content management • Change management
  34. Mission Statements• Our mission is to connect people with the ultimate places to play.• To improve organizational effectiveness & communications by enabling employees to access timely, relevant info & applications where, when & how they need it.
  35. Objectives & Goals - Definitions• Goals – Qualitative – Something worked toward, or striven for – Something toward which effort is directed• Objectives – Quantitative – End result of an endeavor/effort – SMART • Specific, Measurable, Attainable, Realistic, Time Defined
  36. #2 Mistake: No Governance12/17/2012 Confidential © 2012 Prescient Digital Media
  37. GovernanceDefines the ownership and management model. o Management team o Roles & responsibilities o Decision making process o Policies & standards
  38. The champion• C-level executive• The champion should have power and influence• Understands the value of the website & the potential• Needs to be involved, but not on a day-to-day basis• Only attend an occasional meeting
  39. Governance Models - Modern • Collaborative / Federated • Executive champion • Steering Committee / Council • Decentralized content ownership; centralized platform • Centralized Hybrid • Single owner (usually department) • Bureaucratic • Highly controlled
  40. Collaborative Communications Hospital Committee Internet Council Development (Internal & External Participation) Committee • Planned Giving Hospital • Annual Fundraising Communications Finance • Major Giving • Operations Editor-in-Chief Technical (Director of Communications) Editorial Committee (Content Owners) • Corporate Depts • Business Unit Depts Content Authors
  41. Hybrid
  42. Champions• Champions will participate in: – Supporting owner and committee – Representing intranet to senior executive – Source of funding – Trouble-shooting and conflict resolution
  43. Owner o Maintains the intranet vision & mandate o Manages policy development o Approves project prioritization o Monitors performance against objectives o Allocates resources and budgets
  44. Intranet Steering Committee• Chaired by Intranet Owner• Includes HR, IT, Comms, and sometimes divisional representatives• Brings insight from the whole organization• Discusses policy, evolution of site and drives future enhancements• Provides input, reviews and signs off on plans & policies• Troubleshooting
  45. Policies• Standardization Policy – Compliance details for platform, templates and style guide• Email Usage Guidelines & Policy• Social Media Guidelines• Content Management Policy defining: – Content types: front-page news vs. static content – How content is developed, formatted, presented – Limitations on technical and graphic elements – Roles and responsibilities of publishers, editor etc.
  46. www.PrescientDigital.com
  47. #3 Mistake: Lax Content Management12/17/2012 Confidential © 2012 Prescient Digital Media
  48. Knowledge Management• The way and means that organizations create, store and access (reuse) knowledge to accomplish enterprise goals. KM requires:  organizational processes and rules (taxonomy);  innovative and participatory individuals;  and the appropriate technology to support knowledge sharing.
  49. More acronyms please  Content Management (CM) is only one facet of KM, namely the technology and process by which online content is created and published  Web Content Management (WCM) – via a CMS for a website or an intranet or an extranet  Enterprise Content Management (ECM) – the STRATEGY and the technology (CMS) for medium-to-large organization content management; encompassing multiple technologies such as Records Management, Digital Asset Management, etc.
  50. Content Management System (CMS)  A content management system (CMS) is a technology (software) used to publish and manage content on a site  Content is published using templates or wizards  The CMS consists of two major parts:  the content management application (CMA)  the content delivery application (CDA)
  51. CMSWatch.com Vendor Roadmap
  52. Enterprise CMS (ECM) • Complex, enterprise wide deployment (100s of publishers; 10,000s – 100,000s of users) – US $200-250k+ for base licensing. • Adobe • Alfresco • HP / Autonomy (Interwoven) • OpenText • Oracle (Stellant) • EMC (Documentum) • IBM (FileNet) • Microsoft (SharePoint)Strictly Confidential © 2012 Prescient Digital Media Not For Distribution
  53. Effective content management• Effective CM requires:  Detailed rules (editorial policy);  Contributors who know and want to write:  Supporting CMS
  54. Rules• Conforms to the templates provided• Every page / document has name & email• Date of last published• Is reviewed / archived / deleted at fixed times (e.g. 6 months)• All content is written and formatted for the web• No anonymous comments
  55. Content is SAGE• Smart• Actionable• Goal-oriented• Engaging
  56. Smart content is written for web• Succinct• Chunks• Bullets• Sub-headers• Scanning
  57. The price Licensing All the other costs
  58. Next webinar Selling An Intranet Redesign to Your Boss January 15, 12:30 EST
  59. Intranet Insight > PrescientDigital.com
  60. Questions?
  61. 77Toby Wardtoby@prescientdigital.comwww.PrescientDigital.comwww. IntranetBlog.com@TobyWard416.986.2226

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