The social intranet workshop 2011 slideshare

Agendao Social media @worko Technology & priceo Use & satisfactiono Planning & governanceo Case study in-depth: Ciscoo Breako Designing a social intranet Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 4

One or more 2.0 toolsSocial Intranet Study, 2011, 1401 participants61% Most popular: •Blogs •Discussion •Instant Messaging Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 8

BlogsSocial Intranet Study, 2011, 1401 participants75% 26% enterprise deployment 49% limited deploymentof those orgs that use social media 5% have no plans Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 9

WikisSocial Intranet Study, 2011, 1401 participants 61% 19% enterprise deployment 42% limited deployment 12% have no of those orgs that use social media plans 1212+ Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 12 12 Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution

Employee NetworkingSocial Intranet Study, 2011, Preliminary Data, 1401 participants 19% enterprise 43% deployment 21% limited deployment 22% have no plans of those orgs that use social media Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 15 15

Technology platformSocial Intranet Study, 2011, Preliminary Data, 1401 participants 27% CMS 34% 20% Custom built solution 14% Hybrid solution 4% Social media Portal solutions (e.g. SharePoint) platform Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 20 20

VendorsSocial Intranet Study, 2011, Preliminary Data, 500 participants 23% WordPress 22% Facebook55% Microsoft SharePoint 20% Google Sites 10% Blogger 9% Lotus Connections Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 22 22

PriceSocial Intranet Study, 2011, Preliminary Data, 500 participants 38% 14% $10 – 25k 10% $25 – 50k 10% $50 – 100k 9% $100 – 200k Less than $10,000 17% $200k or more Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 25 25

The Social Intranet• An intranet that features multiple social media tools for most or all employees• Multiple social media tools with at least some or limited exposure (optional) from the main intranet or portal home page• Woven into most aspects of content consumption Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 26 26

Social IntranetSocial Intranet Study, 2011, 1401 participants A social intranet 55% consists of many social media tools for most if not all employees with home page integration Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 27 27

How Social?Social Intranet Study, 2011, 1401 participants 39% Limited 14% some enterprise social tools 47% Entry level social intranet (1 or 2 social tools) Full Social Intranet Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 28 28

Can anyone contribute content?Social Intranet Study, 2011, Preliminary Data, 1401 participants 68% User comments User ratings Wikis Blogs Etc. Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 31 31

Executive contentSocial Intranet Study, 2011, Preliminary Data, 1401 participants 12% 2x + per day 28% Rarely or Never 15% 1x per day 14% 2x + per wk 17% Weekly 14% Monthly Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 32 32

Biggest content contributorsSocial Intranet Study, 2011, Preliminary Data, 1401 participants 79% 57% Customer Svc 51% Marketing 28% Ops / Prod 27% Admin Of organizations have communicators that are regular 26% C-suite / Exec contributors 3333+ Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 33 33 Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution

Overall SatisfactionSocial Intranet Study, 2011, Preliminary Data, 1401 participants 30% 45% Satisfactory 22% Poor 4% Very Poor Very Good (6%) or Good (24%) Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 34 34

Employee SatisfactionSocial Intranet Study, 2011, 1401 participants 28% 38% Satisfactory 26% Poor 5% Very Poor Very Good (6%) or Good (22%) Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 35 35

Executive SatisfactionSocial Intranet Study, 2011, Preliminary Data, 1401 participants 28% 38% Satisfactory 26% Poor 9% Very Poor Very Good (6%) or Good (22%) Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 36 36

Replacing their social mediaSocial Intranet Study, 2011, 1401 participants 55% 27% Plan to replace within 6 months 30% Have no plans to replace their tools Plan to replace their tools in the next year Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 39 39

Stick to your area of expertisePost meaningful respectful commentsAlways pause and think before postingRespect proprietary informationKnow & follow the Intel Code of Conduct Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 42 42

Planning• Assessment – document what management wants & expects; document what employees want & expect• Requirements – develop a list of particular functional requirements before selecting a solution• Technology – evaluate and select your software, instead of being ‘sold’ a solution• Pilot – test a new system; tweak & refine based on results• Change management – market, promote, train, etc. Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 43 43

Key lessons• You get what you pay for• Change management = use and satisfaction• Work from a plan that includes employee requirements• Executives set the tone (support & use)• Cross-promote in relevant content (e.g. News story links to the relevant wiki, blog, discussion forum) Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 44 44

Cisco Quad Overview• Goal: accelerate time to market & time to revenue generation• Employees: 50,000• Build: internally built a new collaboration network• Name: Cisco IWE (Integrated Workforce Experience) Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 46 46

Cisco Quad Features• Social directory profiles • Micro-blogging• Blogs • Activity feeds/notifications• Wikis • Presence• Forums • Visual voicemail• Commenting • Web Communicator• Social tagging • Video• Search • Third-party integrators• Dynamic Communities • Unified communications (click to call/IM/Cisco WebEx©) Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 47 47

Team Communities• Each member of the team can create a linked, personalized workspace with a dashboard to facilitate role-based activities and team- and group-based communication Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 48 48

Cisco Quad Benefitso Improved productivity and access to expertise, both of which were necessary for accelerating time to marketo Quad enabled new levels of individual and group innovation, because time was freed up through collaboration easeo Facilitated faster, collective problem resolution and daily decision-makingo Reduced email 38%; email size 43% Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 52 52

Cisco Quad ROI • Time to market decreased to 12 months versus 2 to 3 years with an estimated US$89 million increase in net present value (NPV) over five years • 12% productivity gain daily per EE = US$2.9 million savings per year • Enhanced cross-functional visibility and communication; 6- month release cycle versus 3 years for competitors. Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 53 53

Workshop• Pick a company to represent for the workshop, either one within your group or fictitious• Develop the following: • Strategy – Develop a Mission Statement, 3 Objectives, 3 Goals (30 min) • Information Architecture – Conduct a card sort exercise (30 min) • Wireframe – Draw a homepage wireframe (30 min) Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 57 57

Strategy: Mission Statement Examples “The intranet ecosystem connects and informs Company A employees across the organization, acting as a gateway to corporate information and tools, enabling work efficiencies and supporting team collaboration and knowledge management.” “The intranet will foster innovation, interaction, collaboration, employee productivity and effectiveness globally, across the company” Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 58 58

Strategy: Objectives and GoalsObjectiveo Qualitativeo Something worked toward, or striven foro Something in which effort is directed toGoalo Quantitativeo The “finish line”: End result of an endeavor/efforto Satisfies the SMART criteria • Specific, Measurable, Attainable, Realistic, Time Defined Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 59 59

Strategy: Objective Exampleso Increase the quantity and quality of intranet contento Increase the use of a single intranet throughout the companyo Provide better integration between existing internal sites and toolso Reduce the number of clicks required to access informationo Create a better on-boarding experience for new hires Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 60 60

Strategy: Goal Exampleso Increase employee productivity through efficiencieso Improve communicationo Provide easier access to resources, templates and marketing toolso Increase employee engagemento Improve employee collaboration and knowledge sharing Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 61 61

Information Architecture• Card Sort – Take the provided cards and sort them into logical content buckets • Try to break down institutional silos • Ensure the information is organized in a way that is logical to site users • Think like a new user • Think outside the box • Be prepared to present your top 5-8 headings Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 64 64

Wireframe• Using the flip chart, draw a schematic representation of your home page.• Artistic quality doesn’t count• Be prepared to present your wireframe Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 65 65

Site Feedback | Site Map | Help Company Logo Welcome John Smith Search Enter keywords My Work & Life Health and Safety AOS Business Units & Functions Forms & Policies Quick Links Global News People FinderMyMail Company A’s Second Quarter 2011 Enter nameIPrintTools & Resources PHOTO Results A-Z Business Unit /FunctionHR Policies August 6, 2011MySafeWorkplacePerformance Management A reported revenues of $1.3 billion for the second My Groups quarter of 2011 compared to $1.0 billion in the sameHealth & Wellness period of 2010, driven by higher shipment levels, rolling Add groupIT Training margins and aluminum prices.Password website For the second quarter of 2011, net income attributable Quick PollCustomize my quick links to Aleris International, totalled $56 million. Read more How do you like the new MyAleris? Love it Event s Announcements In the News Town Hall Chairman’s Award Liked the old version View results PHOTO News Story 1 – September 4, 2011 Aleris announced that it has signed a five-year contract to provide aluminum plate and sheet ... Read more Stock Ticker PHOTO News Story 2 – September 5, 2011 Aleris named Jeffrey A. Byrd vice president, Aleris Operating System (AOS), effective ... Read more PHOTO News Story 3 – September 25, 2011 Aleris announced that it has signed a five-year contract to provide aluminum plate ... Read more News Archives © 2011 Aleris International. All Rights Reserved.Contact Us | Terms of Use | Privacy Policy 2011 Last Not For Distribution 66 Strictly Confidential © 2009 Prescient Digital Media updated by: Jason Saragian66

69Toby Ward Carm Porcotoby@prescientdigital.com cporco@prescientdigital.comwww.PrescientDigital.com www.PrescientDigital.comwww. IntranetBlog.com www. IntranetBlog.com@TobyWard @carmineporcowww.Communexions.com www.Communexions.com416.926.8800 416.926.8800 Strictly Confidential © 2009 Prescient Digital Media 2011 Not For Distribution 69

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