Social Communications: Delivering winning internal communications programs with Intranet 2.0

Social Communications Delivering winning internal communications programs with Intranet 2.0 Dave Duschene, Insidedge Julian Mills, Prescient Digital Media April 8, 2010

Presenters Julian Mills Vice President, Client Development Prescient Digital Media Dave Duschene Executive Vice President Insidedge Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 2

Today‟s discussion ■ The business drivers for intranet 2.0 ■ A framework for evaluating best fit social media technologies ■ How technology can help or hinder employee engagement ■ Using storytelling in the digital age ■ Key metrics for planning and evaluating success

The power of web 2.0 ■ Promote networks of relationships ■ Transforms users into publishers ■ Discuss, share & collaborate ■ From one to many many to many

Social media‟s impact 75% of Americans use social technology (Forrester) 66% of the global intranet population visits social networks (Nielsen) 1,382% monthly growth rate of Twitter users from Jan. to Feb. 2009 5 billion minutes spent on Facebook every day

Who is using social media?

Expectation 93% Of social media users believe a company should have a social media presence (Nielsen, 2009)

Sure, communicating at work has changed

And you feel it‟s time to go “2.0” ■ People seem to dig your intranet ■ The CEO is hip to it – she‟s on Facebook … ■ Employees already are building their own wikis and team sites ■ Everybody else is doing it ■ Plus, we got a lot we need to say!

That‟s all good, but keep this in mind: While It doesn‟t So you should technology increase the proceed with offers new capacity to caution – and ways to share receive info a plan info

Same Road New Rules Employees need certain We must have discipline to information to do their jobs prioritize information Employees want to share New tools make it easer to their opinions & be heard give employees a voice Managers are the most Easier to equip managers as credible communicators communicators – do it! People want information in Use all the tools at your different ways disposal … wisely

Think how people filter info Stuff you want • When‟s my next raise? them to have • What‟s the competition • How can I advance? doing? • What „s expected of me? • Our mission • Who‟s coming? Who‟s • What‟s going on with my • Our performance going? Who got promoted? team? • Our strategy • What‟s going on in our • Is my job safe? industry? • Our goals • Our expectations Stuff they All the other want stuff Diminishing attention span

Are you piling on? ■ Read this email! ■ Go to that meeting! ■ Take this training course! ■ Dial into this call! ■ Fill out those forms! ■ Check out this blog! ■ Respond to this survey!

Instead, help people sort it out Nice to know … Pay in your attention own time sooner than later Absolutely, positively need to know “What Matters?”

What kind of communicator will your company be?

“2.0” communications defined Traditional 2.0 Communication Communication Voice Executives, Managers Employees Understanding of Basis Executive agenda employee needs & wants Employee Structured Spontaneous Involvement Top-down, two-way Process second Two-way, always Corporate Posture Go out to employees Invite employees in Meetings, newsletters, Blogs, wikis, dialog- Tools static intranet pages creating media Both Have Merits

Always remember: Tools are a vehicle, not a story.

High tech shouldn‟t replace high touch  New channels and technologies can allow for more tailored, two-way discussions with employees  Don‟t just repurpose offline materials  Integration works: digital channels are most effective in concert with offline media and in- person interaction  Don‟t let automation replace interaction!

So … 2.0 or not 2.0? Things to consider: ■ Are my employees online at work? To what degree? ■ Who are my employees? Young? Aging? Blue or white collar? Retirees? New hires? Families? ■ Am I reaching all of my audiences?

So… 2.0 or not 2.0? ■ How many languages do my employees speak? ■ What will my employees need to do with the information I provide them?  Have I asked my people what they want?  What is my budget? What are my existing resources?  What‟s the appetite for change?

Going 2.0? Some stuff we believe 1 Set ground 2Listen! rules. 3 Partner with IT. 5 Retain some 4 Get the boss old school. on board.

Blog deployment Intranet 2.0 Global Study 2010, Preliminary Data Up 10% 50% 15% enterprise deployment 35% limited of those surveyed have deployed blogs deployment 7% have no plans Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 2222+

Employee social networking Intranet 2.0 Global Study 2010, Preliminary Data Up 20% 23% 11% enterprise deployment 12% limited of those surveyed use employee social networking deployment 22% have no plans Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 2525+

Risk will be top of mind

People make mistakes

Demand 39% of employers younger than 25 would consider leaving their jobs if their company banned tools such as Facebook. Telindus Social Media Study, 2008 Strictly Confidential © 2010 Prescient Digital Media Not For Distribution

Peer-to-peer knowledge-sharing Source: Newsgator

Communexions

Planning for intranet 2.0 ■ An intranet is a process, not an event o Confirm the need and value • Know how to measure within your business o It‟s not “shoot, ready, aim” • Start with a metrics-driven plan • Support with strategy and governance o Ongoing maintenance • You can‟t miss what you can‟t measure Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 31

Personas 33

Use Cases 34

Think about people, not technology • Conversation not shouting • How engaged are people in the conversation? • Who is leading the people? 35

Thank you! jmills@prescientdigital.com www.PrescientDigital.com www.IntranetBlog.com www.Twitter.com/millsj007 dduschene@insidedge.net www.insidedge.net http://intake.insidedge.net/ http://twitter.com/insidedge

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Social Communications: Delivering winning internal communications programs with Intranet 2.0

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