New Dimensions In Web 2.0: Intranet 2.0 & Employee Engagement

8,784 views
8,548 views

Published on

Intranet 2.0 (Web 2.0) employee engagement, employee benefits presentation to Conference Board in NYC, June 2009, by Toby Ward, Prescient Digital Media. Shortened version.

Published in: Technology, Business

New Dimensions In Web 2.0: Intranet 2.0 & Employee Engagement

  1. 1. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Toby Ward, Prescient Digital Media New Dimensions in the Era of Web 2.0 (Intranet 2.0)‏
  2. 2. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Agenda <ul><li>Defining 2.0 </li></ul><ul><li>Hype or Reality? Evidence </li></ul><ul><li>Case Study Examples </li></ul><ul><li>Importance of Planning </li></ul><ul><li>Recommendations </li></ul>
  3. 3. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution + Toby Ward <ul><li>CEO, Chief Blogger, Prescient Digital Media </li></ul><ul><li>Internet & intranet management consultants </li></ul><ul><li>We build highly effective websites & intranets </li></ul><ul><li>Clients include: </li></ul>
  4. 5. Think about… <ul><ul><li>Becoming an employer of choice </li></ul></ul><ul><ul><li>Staying an employer of choice </li></ul></ul>
  5. 6. Employee benefits: 2-way street <ul><ul><ul><ul><ul><li>“ The solution to the employee benefits's problem lies in a knowledge-centric business model that allows both service providers and employees to meet halfway.” </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- Ravi Kalakota, Marcia Robinson, e-Business 2.0 </li></ul></ul></ul></ul></ul>
  6. 7. Typical Communications Environment <ul><li>Communications inconsistently delivered and/or seen as not relevant </li></ul><ul><li>Senior management not communicating clear strategic vision </li></ul><ul><li>Line managers have strong team relationships, but unclear what – or how – to communicate </li></ul><ul><li>Increasingly global, matrixed teams require communications support </li></ul>
  7. 8. Communications Impact Lack of shared vision & ways to “ connect the dots“ hinders companies’ ability to compete
  8. 9. IBM invests in the intranet
  9. 10. Proving intranet value: IBM <ul><li>80% IBM employees visit w3 at least once per day </li></ul><ul><li>Productivity savings estimate of $80.6 million </li></ul><ul><li>68% view the intranet as crucial to their jobs </li></ul><ul><li>Employee retention: 52% are more satisfied to be an IBM employee because of information obtained on w3 </li></ul>
  10. 11. Intranet or Frankenstein’s Monster? <ul><ul><li>Bolted together from various sources </li></ul></ul><ul><ul><li>It lacks a brain and has taken on a life of its own </li></ul></ul><ul><ul><li>People run screaming when told to use it </li></ul></ul><ul><ul><li>People run screaming when told to use it </li></ul></ul><ul><ul><li>It frightens its creator </li></ul></ul>
  11. 12. What / How Employees Want To …. Line managers are preferred 1 st source of information “ Informal sources” (colleagues, rumor) on par with meetings, e-mail and intranet Corporate magazines & senior management next Source: Ipsos Reid <ul><li>Understand/support organization's goals </li></ul><ul><li>Know how role contributes to company achieving its </li></ul><ul><li>Have fulfilling role </li></ul><ul><li>Feel included in the organization </li></ul><ul><li>Motivated to do my best </li></ul><ul><li>Proud to be part of the organization </li></ul><ul><ul><li>Source: Ipsos Reid </li></ul></ul>Company goals Company financials Company news Products and services Competition Industry trends & news Employee recognition, rewards & benefits How to help company reach its goal s Source: Hewitt RECEIVE ENGAGE KNOW
  12. 13. The water cooler 'grows' <ul><li>2.0 brings structure to “informal sources” </li></ul><ul><li>Expands the water cooler to expose others across traditional boundaries </li></ul><ul><li>Brings order & a means for 'finding' sources & experts based on context (content)‏ </li></ul>
  13. 14. Finding information <ul><li>30% of information workers’ time is spent finding information </li></ul><ul><li>At a cost of $18K each year per employee in lost productivity </li></ul><ul><li>Collectively, the time spent looking for info translates to an estimated 5.4 billion lost hours per year (US corporations)‏ </li></ul><ul><li>Source: Center for Media Research </li></ul>
  14. 15. Untapped Expertise <ul><li>67% believe there are colleagues who can help them do their job better </li></ul><ul><li>39% say they have difficulty locating the right people </li></ul><ul><li>Only 25% frequently go outside their department to seek or share knowledge </li></ul><ul><li>38% don’t get asked for their help & information </li></ul><ul><li>Source: Harris Interactive and Tact Knowledge Systems </li></ul>
  15. 16. Web 2.0 (thanks to Shel Holtz)‏ <ul><li>Conversation-enabled publishing platforms </li></ul><ul><ul><li>Blogs, podcasts, Technorati </li></ul></ul><ul><li>Social networks </li></ul><ul><ul><li>Facebook, LinkedIn, MySpace </li></ul></ul><ul><li>Social bookmarking </li></ul><ul><ul><li>Delic.io.us, Digg, StumbleUpon </li></ul></ul><ul><li>Democratized content networks </li></ul><ul><ul><li>Wikipedia, Yahoo! Groups, MyStarbucksIdea </li></ul></ul><ul><li>Presence networks (micro-blogging)‏ </li></ul><ul><ul><li>Twitter, YouAre </li></ul></ul><ul><li>Content sharing sites </li></ul><ul><ul><li>YouTube, Flickr, ePinions.com </li></ul></ul><ul><li>Virtual networking platforms </li></ul><ul><ul><li>Second Life, There.com </li></ul></ul>
  16. 17. Intranet 1.0 -> Intranet 2.0 <ul><li>Corporate news -> Submit news </li></ul><ul><li>Executives speech -> Executive blog </li></ul><ul><li>Taxonomy -> Folksonomy </li></ul><ul><li>Quick poll -> Discussion forums </li></ul><ul><li>Annual broadcast -> Regular podcast </li></ul><ul><li>CMS -> Wikis </li></ul><ul><li>Directories (A-Z) -> Tagging </li></ul><ul><li>Sticky content -> RSS </li></ul>
  17. 18. Engagement <ul><li>Employee engagement delivers </li></ul><ul><ul><li>Improved morale </li></ul></ul><ul><ul><li>Higher collaboration </li></ul></ul><ul><ul><li>Organization loyalty </li></ul></ul><ul><ul><li>Faith in management </li></ul></ul><ul><ul><li>Improved productivity </li></ul></ul><ul><ul><li>Higher recruitment & retetion </li></ul></ul>
  18. 19. Intranet 2.0 Promise <ul><li>52% of organizations using Web 2.0 achieved Best-in-Class performance (5% didn’t) (Aberdeen Group)‏ </li></ul><ul><li>Companies using Web 2.0 tools achieved 18% increase in engagement (Aberdeen Group)‏ </li></ul><ul><li>Sabre has already attributed $500k in savings to their employee social networking tool (Sabre)‏ </li></ul><ul><li>Cisco attributes $millions in savings to their wikis (Cisco)‏ </li></ul>
  19. 20. Intranet 2.0 Tools
  20. 21. Wiki use (47%)‏ Enterprise deployment 17% Limited use 30% Not yet… have plans 16% Not yet… considering 28% No plans 10%
  21. 22. Forrester Enterprise 2.0 TechRadar
  22. 23. Barriers Executive support
  23. 26. Best Buy: BlueShirtNation (BSN)‏ <ul><li>Encouraged employees to participate in a video contest that promoted their 401k plans </li></ul><ul><li>BSN helped increase the number of employees signing up for 401(k) accounts by 30% </li></ul><ul><li>Also increased employee retention </li></ul><ul><li>Reports 1/10 th increase in employee engagement will increase single store sales $100k </li></ul>
  24. 27. Wiki-based intranet: Placemaking
  25. 29. BT: 800,000+ wiki pages
  26. 32. <ul><li>Rapid adoption </li></ul><ul><ul><li>65% of employees join in first three months </li></ul></ul><ul><ul><li>More than 90% participation rate after 1 yr </li></ul></ul><ul><li>Frequent use </li></ul><ul><ul><li>60% of questions answered within 1 hr of posting </li></ul></ul><ul><ul><li>Each question posted receives an avg of 9 answers </li></ul></ul><ul><li>Faster speed-to-market </li></ul><ul><ul><li>People find information faster </li></ul></ul><ul><ul><li>New-hires ramp up faster </li></ul></ul><ul><li>Growing cost savings </li></ul><ul><ul><li>US$500,000 hard cost savings in yr 1 </li></ul></ul>Social Networking Results
  27. 33. Perspective <ul><li>1/3 of IT projects exceed budgets and schedules by almost 100% in small to mid-size companies (Gartner)‏ </li></ul>
  28. 34. S T R I C T L Y C O N F I D E N T I A L Intranet Methodology
  29. 35. Planning for Intranet 2.0 <ul><li>An intranet is a process, not an event </li></ul><ul><ul><li>Confirm the need and value </li></ul></ul><ul><ul><ul><li>Know how to measure within your business </li></ul></ul></ul><ul><ul><li>It’s NOT “Shoot, ready, aim” </li></ul></ul><ul><ul><ul><li>Start with a metrics-driven plan </li></ul></ul></ul><ul><ul><ul><li>Support with strategy and governance </li></ul></ul></ul><ul><ul><li>Ongoing maintenance </li></ul></ul><ul><ul><ul><li>You can’t miss what you can’t measure </li></ul></ul></ul>Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  30. 36. 9 Recommendations <ul><li>Leadership – Senior management must set the tone </li></ul><ul><li>Plan - Planning is an essential requisite for success </li></ul><ul><li>Benchmark - Understand the ingredients of a good blog, wiki </li></ul><ul><li>Engage – gather input and feedback from employees early in the planning process; act quickly on necessary changes </li></ul><ul><li>Governance – every tool needs an owner and a policy </li></ul>
  31. 37. 9 Recommendations <ul><li>Technology – don't be sold a solution, evaluate and select a 2.0 solution based on business requirements & needs </li></ul><ul><li>Refresh – keep your content and tools relevant and fresh </li></ul><ul><li>Monitor - Ensure you’re aware of which 2.0 websites are popular, how they work & what users like/dislike </li></ul><ul><li>Measure - Document the link between social media & the business & develop & track KPIs </li></ul>
  32. 38. Pilot suggestion <ul><li>Wiki: </li></ul><ul><ul><li>Create a wiki for organization & industry acronyms and jargon </li></ul></ul>
  33. 39. Your homework <ul><li>Are you an employer of choice? </li></ul><ul><li>Many organizations have or are planning to adopt 2.0 tools – are you behind the compeititon? </li></ul>
  34. 40. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution <ul><li>Reading </li></ul><ul><li>IntranetBlog.com </li></ul><ul><li>Intranet 2.0: Social Media Becomes Mainstream </li></ul><ul><li>www.PrescientDigital.com </li></ul><ul><li>Learning </li></ul><ul><li>CMSWatch.com </li></ul><ul><li>Consulting Help </li></ul><ul><li>The Intranet 2.0 Plan </li></ul><ul><li>www.PrescientDigital.com </li></ul>
  35. 41. www.PrescientDigital.com www.PrescientDigital.com
  36. 42. Toby Ward, President, Prescient Digital Media [email_address] www.PrescientDigital.com www. IntranetBlog.com www.Twitter.com/TobyWard www.Twitter.com/Intranet2 www.Facebook.com (search “Intranet Global Forum”) ‏ 416.986.2226

×