Intranet Information Architecture

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September 2012 webinar presented by Prescient's Toby Ward and Jonas Lood. This presentation is perfect for organizations currently considering an intranet redevelopment project that want to learn strategies for improving the structure, usability and navigation of their intranet or portal.

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Intranet Information Architecture

  1. 1. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 1
  2. 2. Intranet Information Architecture Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 2
  3. 3. Agendao Defining Information Architecto Simplicityo Parent Categorieso Card Sortingo Key Lessons Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 3
  4. 4. Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 4
  5. 5. www.PrescientDigital.com Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 5
  6. 6. Highly effective intranets & websites Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 6
  7. 7. Who is Prescient? • 11 years of rich history • World-class intranet experts • Strategic Internet & intranet consulting, planning & design services to many Fortune 500 & big brand clients, small and medium-size leaders • More intranet engagements & clients than any firm (class) • A well defined and proven methodology Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 7
  8. 8. Listen. Understand. Deliver.o We treat each client as unique; • We listen to their needs, goals and challenges; • Understand a client’s requirements and potential; and • Deliver highly effective and innovative website & intranet plans, designs & solutions. Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 8
  9. 9. Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 9
  10. 10. Clients include… Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 10
  11. 11. Twitter hashtag@intranet2 @tobyward Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 11
  12. 12. Defining Information Architecture Strictly Confidential © 2012 Prescient DigitalStrictly Confidential © 2009 Prescient Digital Media Media Not For Distribution Not For Distribution 12
  13. 13. A definitiono The art and science of structuring, labeling and categorizing content Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 13 13
  14. 14. Information Architecture Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 14 14
  15. 15. Information Architecture Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 15 15
  16. 16. Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 16 16
  17. 17. Most common complainto “I can’t find anything!” Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 17 17
  18. 18. Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 18 18
  19. 19. Elements of Information Architecture Users o Intended audience Users Content IA Content o Subject matter Context Context o Organizational, temporal, political & cultural drivers Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 19 19 19
  20. 20. Simplicity Strictly Confidential © 2012 Prescient DigitalStrictly Confidential © 2009 Prescient Digital Media Media Not For Distribution Not For Distribution 20
  21. 21. Tip: build a solid umbrellao No more than 6 to 8 parent categories including sections for About Us, Products, HR, and News Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 21 21
  22. 22. Trick: Say no to catch-allso Avoid catch-all sections such as “Resources” or “Tools” that become dumping grounds Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 22 22
  23. 23. Parent Categories Strictly Confidential © 2012 Prescient DigitalStrictly Confidential © 2009 Prescient Digital Media Media Not For Distribution Not For Distribution 23
  24. 24. Most common parentso About Uso Newso HRo Products & Serviceso Forms & Toolso Manuals & Policies Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 24 24
  25. 25. Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 25 25
  26. 26. Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 26 26
  27. 27. Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 27 27
  28. 28. Tip: Avoid sexy titleso Avoid sexy titles “@MyWork” and “PeoplePlace”o Dumping HR Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 28 28
  29. 29. Tip: use simple vocabularyo Good: • About Uso Bad: • Company Central Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 29 29
  30. 30. Tip: a navigation element is not a parento Search and Site Maps are navigation tools, not categories Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 30 30
  31. 31. Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 31 31
  32. 32. Trick: 6-8 parentso Too few parents will create confusion; too many will create frustration Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 32 32
  33. 33. Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 33 33
  34. 34. Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 34 34
  35. 35. Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 35 35
  36. 36. Card Sorting Strictly Confidential © 2012 Prescient DigitalStrictly Confidential © 2009 Prescient Digital Media Media Not For Distribution Not For Distribution 36
  37. 37. Purposeo Guide the structure for the intranet to ensure that information is organized in a way that is logical Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 37 37 37
  38. 38. Processo 60 - 80 actual page titles from intranet on recipe cardso Physically group them on the tableo Sort into intuitive groups – as many as logical to the usero Discuss where each should live and whyo Label each group Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 38 38 38
  39. 39. User instructions• Card Sort – Take the provided cards and sort them into logical content buckets • Try to break down institutional silos • Ensure the information is organized in a way that is logical to site users • Think like a new user • Think outside the box • Be prepared to present your top 5-8 headings Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 39 39
  40. 40. Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 40 40
  41. 41. Tip: use simple vocabularyo Good: • About Uso Bad: • Company Central Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 41 41
  42. 42. Trick: open sorto Don’t provide users with the group titles; let them develop their own groups and their own labels Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 42 42
  43. 43. Key Lessons Strictly Confidential © 2012 Prescient DigitalStrictly Confidential © 2009 Prescient Digital Media Media Not For Distribution Not For Distribution 43
  44. 44. 10 Steps to building a solid IA1. Audit existing content2. Card sort3. Draft an IA – max four levels deep4. Focus Group test the IA5. Refine the IA6. Repeat steps 4, 5 and 6 as needed7. Finalize IA8. Map existing and new content to IA9. Review as necessary10. Develop content management plan & rules Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 44 44
  45. 45. Trick: own the first three levels Home Employee About Us How Do I Forms Policies Events Central Corporate New Schedule Alphabetical Alphabetical Calendar Objectives Employees Meetings List List Benefits & Purchase By Service By Service Quarterly Executives Compensation Supplies Area Area Meetings Organizational Health & Start a Project By Task By Task Social Events Criteria Safety Career Plan a Trip Presentations Social Committee Employee …let owners do lower levels Newsletter Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 45 45
  46. 46. Trap: copying otherso IBM’s or another intranet’s IA will not worko Your employees will tell you what your IA should be Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 46 46
  47. 47. October 10 & 11, New York City Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 47 47
  48. 48. North America’s leading intranet conference Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 48 48
  49. 49. Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 49 49
  50. 50. www.PrescientDigital.com Strictly Confidential © 2012 Prescient Digital Media Not For Distribution Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 50 50
  51. 51. Q&AStrictly Confidential © 2012 Prescient DigitalStrictly Confidential © 2009 Prescient Digital Media Media Not For Distribution Not For Distribution 51
  52. 52. 52www.PrescientDigital.comwww. IntranetBlog.com416.926.8800@intranet2 Strictly Confidential © 2012 Prescient DigitalStrictly Confidential © 2009 Prescient Digital Media Media Not For Distribution Not For Distribution 52
  53. 53. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 53

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