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Intranet Design – A Business Approach to a Winning Design

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About Landor: Landor Associates is one of the world’s leading strategic brand consulting and design firms. Founded by industry pioneer Walter Landor in 1941, Landor has a rich heritage of brand strategy and design leadership. Partnering with clients, Landor drives brand-led business transformation. Landor’s holistic approach to branding builds upon the combined rigour of disciplined thinking and process and exceptional creativity. Landor’s work spans the full breadth of branding services, including brand positioning, brand asset management, brand architecture, brand research, brand valuation, packaging and structural design, branded experiences, brand engagement, corporate identity design, and naming. With 23 offices in 18 countries, Landor’s current and past clients include some of the world’s most powerful brands, including BlackBerry, BP, Citi, Diageo, Emaar, LG Group, the City of Madrid, Microsoft, Nestlé, Procter & Gamble, and Taj Hotels & Resorts. Landor is part of WPP, one of the world’s largest global communications services companies. Landornet Platform: Launched in 1996 making it among the first enterprise Intranets in the Branding, Design vertical and the first among all Young & Rubicam Brands companies. Built on Microsoft .asp and MS SQL. Hardware is Intel Xeon 3.60Ghz (four cores), 4 GB RAM, running on Windows Server 2000 SP2 In its third design iteration the last being released back in 2003. Version four is to be constructed in 2010 and the team is investigating what platform makes sense this time.

(SE) Created user friendly interactive portal Created strong collaboration platform Applied stronger governance Enterprise integration Globalized 11/04/09 © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. Microsoft SharePoint Conference 2009

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Intranet Design – A Business Approach to a Winning Design - Presentation Transcript

  1. Intranet Design – A Business Approach to a Winning Design Toby Ward, CEO & Catherine Elder, Senior Manager Prescient Digital Media Condensed Version. Please contact us for full version.
  2. Agenda
    • Design Examples
    • Design Process
      • Assessment - planning – design
    • More Examples & Discussion
    • NOTE: this presentation on Slideshare only shows a few of the examples used. For a complete version, please contact us directly to arrange for a presentation of the complete version with all 25 intranets.
  3. About Prescient
    • Toronto-based consulting firm with consultants also in Vancouver
    • Prescient plans & builds highly effective websites and intranets that…
      • are demonstrably better than the competition;
      • make CEOs and users happy; and
      • deliver measurable value by increasing sales and employee productivity.
    • Winner of more than a dozen awards incl. a prestigious Webby Award
    • Established 2001; profitable, no debt
  4. Just some of our clients
  5. Services
    • Web Blueprinting
    • Strategic Planning
    • Business Requirements Analysis
    • Business Case & ROI Planning
    • Blueprint Development
    • Benchmarking & Best Practices
    • Information Architecture
    • Governance
    • Measurement Planning
    • Vendor Selection & PM
    • Design & Development
    • Health Content
    • eHealth Tools & Databases
    • User Research
    • Usability Testing
    • Content Management & Workflow
    • Usability Testing
    • Content Development
    • Communications & Marketing
    • Site Management
    • Corporate Workshops
    • Full video & audio production
  6. Think about
    • Are you satisfied with your current intranet design?
    • Do your stakeholders or partners complain about home page space?
    • Business driven design vs ‘whim’ driven design
  7. Intranet Design Process
  8.  
  9. Don’t spin the wheel Communications Red Yellow Blue HR IT Static Personalized Role based Kitchen sink Blogs & wikis News
  10. Business driven design
    • Assessment
      • Business stakeholder input
      • Employee input
      • Benchmarking input
    • Planning
      • Strategic plan
      • Functional plan & personas
      • Information architecture
      • Wireframes
      • Creative brief
      • Design
      • Design Style guide
  11. Assessment – For Design
    • Evaluation of current site
    • Review of any data gathered (metrics, employee satisfaction survey)
    • Stakeholder interviews
    • Employee surveys
    • Usability testing
    • Focus groups
    • Benchmarking
  12. Scoring / Benchmarking
    • On a scale of 1 to 10, with 1=poor and 10=excellent, how would you rate your website on the following:
      • Design and Layout
      • Information Architecture and Usability
      • Search and Find-ability
      • Content
      • Tools and innovation
      • Planning and Resources
  13. Benchmarking Gap / Opportunity
  14. Information Architecture
  15. My Stuff Intranet Name I Want to:
    • Tools
    • IS Tips
    • Meeting room booking
    • Glossary Wiki
    GO News Feature Story 1 – 05/15/09 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. amet, consectetuer adipiscig elit . Nunc gravida . Promotions per inceptos himenaeos . Phone Book Site Search
    • My Links
    • My Business Line
    • My Dept
    • My Projects
    • My forms
    Line of Business 1 Lorem ipsum dolor sit amet, consectet. amet, consectetuer . Nunc gravida .
    • Top 5 Downloaded Forms
    • Employee benefits
    • Vacation
    • Expenses
    • Lorem
    • Lorem
    Car pool RSS Alerts er conubia nostra, per inceptos imenaeos RSS Line of Business 4 Lorem ipsum dolor sit amet, consectet. amet, consectetuer . Nunc gravida . Line of Business 5 Lorem ipsum dolor sit amet, consectet. amet, consectetuer . Nunc gravida . Line of Business 2 Lorem ipsum dolor sit amet, consectet. amet, consectetuer . Nunc gravida . Home | Feedback | Help | FAQs |Sitemap | external Web Last modified: January 5, 2009 Home | Feedback | Help | FAQs |Sitemap | External Web Customer Info | Our Info | Employee Info | Procedures | Forms | Reports & Projects Privacy | Disclaimer ©2009 Company Text TTT | Print | Email | Bookmark Our Performance Lorem ipsum dolor sit adipiscing elit. amet a Nunc gravida Customer Lorem ipsum dolor sit amet, consectet. amet, consectetuer . Nunc gravida . Line of Business 3 Lorem ipsum dolor sit amet, consectet. amet, consectetuer . Nunc gravida .
    • Quick Links
    • Employee handbook
    • Employee events
    • Departments
    • Locations
    • Community Involvement
    Executive Blog Heading – 05/15/09 Lorem ipsum dolor sit amet, consectetuer adipiscing r adipiscig elit . Nunc gravida Submit your comments GO 1 2 3 4 Customer Info Our Info Employee Info Procedures Forms Reports & Projects
  16. Creative Brief
    • Review & incorporate brand guidelines
    • Determine color palette
    • Determine font types, sizes, headers, etc
    • Use of images / icons
    • Technical parameters / limitations
  17.  
  18. Design Concepts
    • Review creative brief with brand guidelines
    • Apply colors, style and images to wireframes
    • Review concepts and fine tune
    • Get approvals
    • Don’t
      • Design by committee
      • Expect everyone to like everything
  19. Why client’s hire us
    • Clients describe their sites as:
      • Ugly
      • Frustrating
      • Would like to blow it up
      • A garage where everything ends up
  20. What clients want in design
    • Make it fun
    • Make it sexy
    • Make it a place employees want to go
    • More color
    • More photos
    • More of our achievements
    • Make it interesting
    • Make it engaging
  21. Case study examples NOTE: this presentation on Slideshare only shows a few of the examples used. For a complete version, please contact us directly to arrange for a presentation of the complete version with all 25 intranets.
  22. Other Intranets
    • Verizon
    • IBM
    • ESPN
    • AGL
    • EA
    • BT
    • American Electric Power
    • Deloitte
    • Bank of America
    • Financial Company
    • Pepsi
    • Coca-Cola
    • Sun Microsystems
    • Landor
    • SaskPower
    • Beehive
    • Fringe
    • Advancial Federal
    • CHR Hansen
    • Cisco
  23. IBM (IBM Websphere Portal) Source: IBM, Slideshare.net
  24. IBM > Beehive (custom built)
  25. IBM > Fringe (custom built)
  26. Intranet, Ektron CMS Source: Prescient Digital Media (client)
  27. Advancial (Adenin’s Intellienterprise) Source: Adenin, IntelliEnterprise
  28. Bank of America (InternetNews.com) Source: InternetNews.com
  29. Landor (.ASP & MS SQL)
  30. BT Intranet
  31. Pepsi (Microsoft SharePoint) © 2009 Prescient Digital Media Reproduction without permission is strictly prohibited Source: Prescient Digital Media (client)
  32. Q & A
  33. www.PrescientDigital.com www.PrescientDigital.com
  34. “ Implementing an Executive Blog” Thursday, December 1 12 noon - 1pm EST Next Webinar…
  35. Join the Conversation
    • www.IntranetBlog.com
    • www.Facebook.com (Search “Intranet Global Forum”)
    • www.Twitter.com/t obyward ‏
    • www.Twitter.com/Intranet2
    • www.Slideshare.net/Prescient/slideshows
    • Coming soon: Communexions.com
    • www.PrescientDigital.com
    • 416.926.8800

+ Toby WardToby Ward, 3 weeks ago

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