Intranet 2.0 Tools

Who is this guy?  Work with clients to plan, deliver & measure successful intranet and Internet sites  Experience with a number of organizations Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 2

Agenda  Intranet 2.0 Promise  Who is using this stuff  A bunch of Tools  Some Examples (including SharePoint)  9 Recommendations Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 3

Intranet 2.0 Promise  Potential to deliver tremendous value  Improve knowledge worker productivity  Decrease redundant effort  Disseminate best practices  Accelerate time to productivity  Frequently low investment/high return

Finding information  30% of information workers’ time is spent finding information  At a cost of $18K each year per employee in lost productivity  Collectively, the time spent looking for info translates to an estimated 5.4 billion lost hours per year (US corporations)‫‏‬ Source: Center for Media Research © 2010 Prescient Digital Media

Untapped Expertise  67% believe there are colleagues who can help them do their job better  39% say they have difficulty locating the right people  Only 25% frequently go outside their department to seek or share knowledge  38% don’t get asked for their help & information Source: Harris Interactive and Tact Knowledge Systems © 2010 Prescient Digital Media

Intranet 2.0 Promise  52% of organizations using Web 2.0 achieved Best- in-Class performance (5% didn’t) (Aberdeen Group)‫‏‬  Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) (Aberdeen Group)‫‏‬  Sabre has already attributed $500k in savings to their employee social networking tool (Sabre)‫‏‬  Cisco attributes $millions in savings to their wikis (Cisco)‫‏‬  Employees with the most extensive digital networks are 7% more productive than their colleagues (MIT)‫‏‬ Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 8

Employee Recruitment/Retention  39 per cent of 18 to 24 year-olds would consider leaving if they were not allowed to access applications like Facebook and YouTube.  A further 21 per cent indicated that they would feel ‘annoyed’ by such a ban.  The problem is less acute with 25 to 65 year-olds, of whom just 16 per cent would consider leaving and 13 per cent would be annoyed Source: Telindus © 2010 Prescient Digital Media

Intranet or Frankenstein’s Monster?  Its parts are bolted together from various sources, some of which aren’t quite official  Some of its parts are missing and some expired a long time ago  It lacks a brain and has taken on a life of its own  Your audience runs screaming when told to interact with it  It frightens its creator Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 11

Intranet 2.0 Risk  Employees move without you  A Gartner survey, reported in CIO, found that half of the respondents reported that more than 60% of their IT users were employing consumer-grade software, whether approved or not © 2010 Prescient Digital Media

Web 2.0 (thanks to Shel Holtz)‫‏‬ Conversation-enabled publishing platforms  Blogs, podcasts, Technorati Social networks  Facebook, LinkedIn, MySpace Social bookmarking  Delic.io.us, Digg, StumbleUpon Democratized content networks  Wikipedia, Yahoo! Groups, MyStarbucksIdea Presence networks (micro-blogging)‫‏‬  Twitter, YouAre Content sharing sites  YouTube, Flickr, ePinions.com Virtual networking platforms  Second Life, There.com © 2010 Prescient Digital Media 13

Intranet 1.0 → Intranet 2.0 Corporate news → Submit news Executives speech → Executive blog Taxonomy → Folksonomy Quick poll → Discussion forums Annual broadcast → Regular podcast CMS → Wikis Directories (A-Z) → Tagging Sticky content → RSS Online Directory → Social Networks © 2010 Prescient Digital Media 14

Intranet 2.0 Maturity Model Instant Messaging Discussion Forums Wikis Blogs Present Use RSS Video Podcasts Sharing Tagging Social Networking Mashups Market Maturity/Success Present Use as determined by Prescient’s Intranet 2.0 Global Survey Market Maturity as determined by Forresters chart

Some Examples

Social Networking : P & G  P&G PeopleConnect  Knowledge worker productivity  Users were already networking  Professional Profiles  Social graphs  Activity streams Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 25

SabreTown: Designed for Adoption  Landing page includes:  Network activity stream (right side) • Shows who’s doing what  A personalized widget (middle left) • Each member can import whatever content they want  Questions relevant to each user (center)  Tag clouds showing “most discussed” subjects (bottom left) Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 26

SabreTown: Designed for Adoption  Profile includes:  Personal photos  Contact Information  Karma stats • Earn karma by doing good in the community • Karma gives you extra privileges, like extra spots for photos  Sticky notes • Give a colleague a shout- out Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 27

Social Networking Results Rapid adoption 65% of employees join in first three months More than 90% participation rate after 1 yr Frequent use 60% of questions answered within 1 hr of posting Each question posted receives an avg of 9 answers Faster speed-to-market People find information faster New-hires ramp up faster Growing cost savings US$500,000 hard cost savings in yr 1 © 2010 Prescient Digital Media

SharePoint "SharePoint 2010's biggest strength, its breadth of capabilities, is also its greatest weakness," says Rob Koplowitz, principal analyst at research firm Forrester. "For companies not currently invested in SharePoint that are looking to only fulfill a basic need, like deploying a set of publicly facing blogs, the full SharePoint platform will look like a sledgehammer compared to products from companies like Socialtext, Jive, and others." Such SaaS startups have the advantage of developing new features quicker than big companies like Microsoft and IBM can. But SaaS companies have much to fear now that Microsoft has made social tools a priority in SharePoint 2010, says Koplowitz. SaaS upstarts also have to walk the thin line of both competing with SharePoint and making their software compatible with it. Yet the fact remains: social tools are just a portion of the SharePoint platform and procuring and managing the entire SharePoint suite is a huge task. It entails license and server costs, the training of staff, providing virus protection and backup, and possibly paying for consultant help. It's worth noting that a stripped down, online version of SharePoint has been available since November 2008 and Microsoft cut prices for it in November 2009. SharePoint 2010 will come as both as an on-premises and hosted online offering. Nevertheless, if you're a company that just wants a powerful set of social networking tools, implementing the whole SharePoint suite is not a wise choice, says Koplowitz. "That's like killing a whole buffalo when all you want is a sandwich," he adds. Shane O'Neill, CIO.com

Best Buy: BlueShirtNation (BSN)  Encouraged employees to participate in a video contest that promoted their 401k plans  BSN helped increase the number of employees signing up for 401(k) accounts by 30%  Also increased employee retention  Reports 1/10th increase in employee engagement will increase single store sales $100k © 2010 Prescient Digital Media

Planning for intranet 2.0 success  An intranet is a process, not an event  Confirm the need and value • Know how to measure within your business  It’s NOT “Shoot, ready, aim” • Start with a metrics-driven plan • Support with strategy and governance  Ongoing maintenance • You can’t miss what you can’t measure Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 39

9 Recommendations  Leadership – Senior management must set the tone  Plan - Planning is an essential requisite for success  Benchmark - Understand the ingredients of a good blog, wiki  Engage – gather input and feedback from employees early in the planning process; act quickly on necessary changes  Governance – every tool needs an owner and a policy Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 40

9 Recommendations  Technology – don't be sold a solution, evaluate and select a 2.0 solution based on business requirements & needs  Refresh – keep your content and tools relevant and fresh  Monitor - Ensure you’re aware of which 2.0 websites are popular, how they work & what users like/dislike  Measure - Document the link between social media & the business & develop & track KPIs Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 41

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Carmine Porco G.M. & V.P. Client Delivery Prescient Digital Media cporco@prescientdigital.com www.PrescientDigital.com www.Twitter.com/carmineporco www.Twitter.com/intranet2 www.Facebook.com Search & join: Intranet Global Forum 43 © 2010 Prescient Digital Media

Your homework  Are you an employer of choice?  Many organizations have or are planning to adopt 2.0 tools – are you behind the competition? Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 45

The definition of insanity  Why do many intranets fail?  The same technology that made the Internet revolutionary would save internal communications  Too easy: rapid proliferation of content with no consistent guidelines, design templates, structured database  Took back seat to web site: cost centre, weak executive sponsorship  Extremely political: stake out space in cyber space and defend to the death Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 46

It’s About People  Find the right person to get the information you need  Do all the people need the same knowledge?  Who’s leading the people?  What does the company want their people to know?  What technology will your people use?  Technology doesn’t make the crowd wise  Who’s responsible? Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 47

Intranet 2.0 Tools

by Prescient Digital Media on Feb 19, 2010

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