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Intranet 2.0 Rise of The Social Intranet
                                     Toby Ward, Prescient Digital Media


 Watch ...
Prescient Digital Media
   We build highly effective websites & intranet




          Strictly Confidential   © 2010 Pre...
Agenda
   Blogs
   Wikis
   Social Networking
   The Social Intranet
   Planning 2.0
   Q&A




            Strictly...
Strictly Confidential   © 2009 Prescient Digital Media   Not For Distribution
Strictly Confidential   © 2009 Prescient Digital Media   Not For Distribution
@tobyward
@intranet2
#intranet2
At least one intranet 2.0 tool
Intranet 2.0 Global Study 2010




                                                        ...
Blogs
Your competition

    “For companies,
     resistance to social
     media is futile.
    Your competitors are
     alre...
Blog deployment
   Intranet 2.0 Global Study 2010




                                                                    ...
http://www.fannysurjana.com
IBM




      Strictly Confidential   © 2009 Prescient Digital Media   Not For Distribution
Wikis




        Strictly Confidential   © 2010 Prescient Digital Media   Not For Distribution
Wiki deployment
Intranet 2.0 Global Study 2010




                                                                       ...
Strictly Confidential   © 2010 ThoughtFarmer   Not For Distribution
Strictly Confidential   © 2010 ThoughtFarmer   Not For Distribution
Strictly Confidential   © 2009 Prescient Digital Media   Not For Distribution
Employee Networking




    Strictly Confidential   © 2010 Prescient Digital Media   Not For Distribution
Employee networking
Intranet 2.0 Global Study 2010




                                                                   ...
EA People – My Profile




   Bert Sandie & Erin Browes, Electronic Arts, Inc., Designing it Right! Electronic Arts Case S...
EA People – My Profile




   Bert Sandie & Erin Browes, Electronic Arts, Inc., Designing it Right! Electronic Arts Case S...
EA People – My Profile




   Bert Sandie & Erin Browes, Electronic Arts, Inc., Designing it Right! Electronic Arts Case S...
The Social Intranet
The Social Intranet
   An intranet that features multiple social media tools for most
    or all employees
   Multiple s...
Planning for Intranet 2.0
Overall satisfaction
Intranet 2.0 Global Study 2010, Preliminary Data



                                                 ...
Barriers to entry
Intranet 2.0 Global Study 2010, Preliminary Data




                                                   ...
Planning for Intranet 2.0
 • An intranet is a process, not an event
          Know how to measure within your business
  ...
Intranet Methodology




                        STRICTLY CONFIDENTIAL
        Strictly Confidential © 2009 Prescient Digi...
9 Recommendations
   Leadership – Senior management must set the tone
   Plan - Planning is an essential requisite for s...
9 Recommendations
   Technology – don't be sold a solution, evaluate and
    select a 2.0 solution based on business requ...
www.Prescie
           ntDigital.com




www.PrescientDigital.com
www.Prescie
           ntDigital.com




www.PrescientDigital.com
How to get the report

   Participants will receive the full report via email,
    shortly
Communexions.com

For discussion & links to the slides
36



Condensed Version.
Please contact us for full version.


www.PrescientDigital.com
www. IntranetBlog.com
www.Twitter....
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Intranet 2.0: Rise of the Social Intranet

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Intranet 2.0: Rise of the Social Intranet. Webinar presentation by Toby Ward, Sept 28 2010. Intranet 2.0 Global Study findings from 525 organizations + 20 screenshot examples and case studies (some screenshots are not available for distribution, but are available for viewing on request. 416.926.8800 begin_of_the_skype_highlighting              416.926.8800      end_of_the_skype_highlighting begin_of_the_skype_highlighting              416.926.8800      end_of_the_skype_highlighting begin_of_the_skype_highlighting              416.926.8800      end_of_the_skype_highlighting begin_of_the_skype_highlighting              416.926.8800      end_of_the_skype_highlighting).

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  1. 1. Intranet 2.0 Rise of The Social Intranet Toby Ward, Prescient Digital Media Watch the webinar video instead Download the accompanying report Condensed Version. Please contact us for full version. Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  2. 2. Prescient Digital Media  We build highly effective websites & intranet Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  3. 3. Agenda  Blogs  Wikis  Social Networking  The Social Intranet  Planning 2.0  Q&A Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  4. 4. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  5. 5. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  6. 6. @tobyward @intranet2 #intranet2
  7. 7. At least one intranet 2.0 tool Intranet 2.0 Global Study 2010 Mashups 87% up 75% Employee networking up 42% Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 77+
  8. 8. Blogs
  9. 9. Your competition  “For companies, resistance to social media is futile.  Your competitors are already there.  Catch up… or catch you later.” (Business Week, February 19, 2009) Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  10. 10. Blog deployment Intranet 2.0 Global Study 2010 Up 18% 53% 18% enterprise deployment 35% limited deployment 8% have no plans Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 1010+
  11. 11. http://www.fannysurjana.com
  12. 12. IBM Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  13. 13. Wikis Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  14. 14. Wiki deployment Intranet 2.0 Global Study 2010 Up 4% 49% 17% enterprise deployment 34% limited deployment 11% have no plans Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 1414+
  15. 15. Strictly Confidential © 2010 ThoughtFarmer Not For Distribution
  16. 16. Strictly Confidential © 2010 ThoughtFarmer Not For Distribution
  17. 17. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  18. 18. Employee Networking Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  19. 19. Employee networking Intranet 2.0 Global Study 2010 Up 42% 27% 13% enterprise deployment 14% limited deployment 19% have no plans Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 1919+
  20. 20. EA People – My Profile Bert Sandie & Erin Browes, Electronic Arts, Inc., Designing it Right! Electronic Arts Case Study © 2009 EA
  21. 21. EA People – My Profile Bert Sandie & Erin Browes, Electronic Arts, Inc., Designing it Right! Electronic Arts Case Study © 2009 EA
  22. 22. EA People – My Profile Bert Sandie & Erin Browes, Electronic Arts, Inc., Designing it Right! Electronic Arts Case Study © 2009 EA
  23. 23. The Social Intranet
  24. 24. The Social Intranet  An intranet that features multiple social media tools for most or all employees  Multiple social media tools with at least some or limited exposure (optional) from the main intranet or portal home page  Woven into most aspects of content consumption Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  25. 25. Planning for Intranet 2.0
  26. 26. Overall satisfaction Intranet 2.0 Global Study 2010, Preliminary Data 18% rate tools as 39% poor / very poor 35% executive satisfaction Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 2626+
  27. 27. Barriers to entry Intranet 2.0 Global Study 2010, Preliminary Data 31% cite 32% executive support 26% addressing internal policy Lack of a business case concerns Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 2727+
  28. 28. Planning for Intranet 2.0 • An intranet is a process, not an event  Know how to measure within your business  Start with a metrics-driven plan  Support with strategy and governance  You can’t miss what you can’t measure Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 28
  29. 29. Intranet Methodology STRICTLY CONFIDENTIAL Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 29
  30. 30. 9 Recommendations  Leadership – Senior management must set the tone  Plan - Planning is an essential requisite for success  Benchmark - Understand the ingredients of a good blog, wiki  Engage – gather input and feedback from employees early in the planning process; act quickly on necessary changes  Governance – every tool needs an owner and a policy Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 3030+
  31. 31. 9 Recommendations  Technology – don't be sold a solution, evaluate and select a 2.0 solution based on business requirements & needs  Refresh – keep your content and tools relevant and fresh  Monitor - Ensure you’re aware of which 2.0 websites are popular, how they work & what users like/dislike  Measure - Document the link between social media & the business & develop & track KPIs Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 3131+
  32. 32. www.Prescie ntDigital.com www.PrescientDigital.com
  33. 33. www.Prescie ntDigital.com www.PrescientDigital.com
  34. 34. How to get the report  Participants will receive the full report via email, shortly
  35. 35. Communexions.com For discussion & links to the slides
  36. 36. 36 Condensed Version. Please contact us for full version. www.PrescientDigital.com www. IntranetBlog.com www.Twitter.com/TobyWard www.Twitter.com/Intranet2 www.Communexions.com 416.926.8800

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