Intranet 2.0: Rise of the Social Intranet

Intranet 2.0 Rise of The Social Intranet Toby Ward, Prescient Digital Media Watch the webinar video instead Download the accompanying report Condensed Version. Please contact us for full version. Strictly Confidential © 2010 Prescient Digital Media Not For Distribution

@tobyward @intranet2 #intranet2

Your competition  “For companies, resistance to social media is futile.  Your competitors are already there.  Catch up… or catch you later.” (Business Week, February 19, 2009) Strictly Confidential © 2010 Prescient Digital Media Not For Distribution

Blog deployment Intranet 2.0 Global Study 2010 Up 18% 53% 18% enterprise deployment 35% limited deployment 8% have no plans Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 1010+

http://www.fannysurjana.com

Wiki deployment Intranet 2.0 Global Study 2010 Up 4% 49% 17% enterprise deployment 34% limited deployment 11% have no plans Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 1414+

Employee networking Intranet 2.0 Global Study 2010 Up 42% 27% 13% enterprise deployment 14% limited deployment 19% have no plans Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 1919+

The Social Intranet

The Social Intranet  An intranet that features multiple social media tools for most or all employees  Multiple social media tools with at least some or limited exposure (optional) from the main intranet or portal home page  Woven into most aspects of content consumption Strictly Confidential © 2010 Prescient Digital Media Not For Distribution

Planning for Intranet 2.0

Overall satisfaction Intranet 2.0 Global Study 2010, Preliminary Data 18% rate tools as 39% poor / very poor 35% executive satisfaction Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 2626+

Barriers to entry Intranet 2.0 Global Study 2010, Preliminary Data 31% cite 32% executive support 26% addressing internal policy Lack of a business case concerns Strictly Confidential © 2010 Prescient Digital Media Not For Distribution 2727+

Planning for Intranet 2.0 • An intranet is a process, not an event  Know how to measure within your business  Start with a metrics-driven plan  Support with strategy and governance  You can’t miss what you can’t measure Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 28

9 Recommendations  Leadership – Senior management must set the tone  Plan - Planning is an essential requisite for success  Benchmark - Understand the ingredients of a good blog, wiki  Engage – gather input and feedback from employees early in the planning process; act quickly on necessary changes  Governance – every tool needs an owner and a policy Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 3030+

9 Recommendations  Technology – don't be sold a solution, evaluate and select a 2.0 solution based on business requirements & needs  Refresh – keep your content and tools relevant and fresh  Monitor - Ensure you’re aware of which 2.0 websites are popular, how they work & what users like/dislike  Measure - Document the link between social media & the business & develop & track KPIs Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 3131+

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How to get the report  Participants will receive the full report via email, shortly

Communexions.com For discussion & links to the slides

36 Condensed Version. Please contact us for full version. www.PrescientDigital.com www. IntranetBlog.com www.Twitter.com/TobyWard www.Twitter.com/Intranet2 www.Communexions.com 416.926.8800

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http://en.aboutintranet.org	57
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Intranet 2.0: Rise of the Social Intranet

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