Intranet 2.0 The Future of Intranets (Sneak Preview of jboye08) Toby Ward, Prescient Digital Media Janus Boye, J. Boye

Toby Ward Founder, CEO, Chief Blogger, Prescient Digital Media Internet & intranet management consultants We build highly effective websites & intranets Clients include:

Founder, CEO, Chief Blogger, Prescient Digital Media

Internet & intranet management consultants

We build highly effective websites & intranets

Clients include:

Janus Boye Founder, CEO, J. Boye Vendor-neutral analysts Contributing Analyst; Wikis in the Enterprise Lead Analyst; Enterprise Portals Report by CMS Watch Contributing Analyst; The SharePoint Report by CMS Watch Clients include: Al Arabiya (MBC) AOL Boehringer Ingelheim Cambridge University Hospital The European Commission Suez Nycomed

Founder, CEO, J. Boye

Vendor-neutral analysts

Contributing Analyst; Wikis in the Enterprise

Lead Analyst; Enterprise Portals Report by CMS Watch

Contributing Analyst; The SharePoint Report by CMS Watch

Clients include:

Al Arabiya (MBC)

AOL

Boehringer Ingelheim

Cambridge University Hospital

The European Commission

Suez

Nycomed

The wisdom of crowds

The power of ‘group’ Jellybeans in a jar: the average guess of all the guesses is almost always closer than the closest guess

Jellybeans in a jar: the average guess of all the guesses is almost always closer than the closest guess

Intranet 2.0 / Web 2.0 Promote networks of relationships Transforms users into publishers Discuss, share & collaborate From one to many -> many to many

Promote networks of relationships

Transforms users into publishers

Discuss, share & collaborate

From one to many -> many to many

Web 2.0 (thanks to Shel Holtz) Conversation publishing platforms Blogs, podcasts, Technorati Social networks Facebook, LinkedIn, MySpace Social bookmarking Delic.io.us, Digg, StumbleUpon Democratic Networks Wikipedia, Yahoo! Groups, MyStarbucksIdea Presence or micro-blogging Jaiku, Twitter, Pownce Content sharing sites YouTube, Flickr, ePinions.com Virtual networking platforms Second Life, There.com

Conversation publishing platforms

Blogs, podcasts, Technorati

Social networks

Facebook, LinkedIn, MySpace

Social bookmarking

Delic.io.us, Digg, StumbleUpon

Democratic Networks

Wikipedia, Yahoo! Groups, MyStarbucksIdea

Presence or micro-blogging

Jaiku, Twitter, Pownce

Content sharing sites

YouTube, Flickr, ePinions.com

Virtual networking platforms

Second Life, There.com

Evolution Intranet 1.0 Intranet 2.0 Corporate news  Submit news Executives speech  Executive blog Taxonomy  Folksonomy Quick poll  Discussion forums Annual employee broadcast  Regular podcast CMS  Wikis Directories (A-Z)  Tagging Sticky content  RSS

Intranet 1.0 Intranet 2.0

Corporate news  Submit news

Executives speech  Executive blog

Taxonomy  Folksonomy

Quick poll  Discussion forums

Annual employee broadcast  Regular podcast

CMS  Wikis

Directories (A-Z)  Tagging

Sticky content  RSS

Controlling the message Employees use social media & are having work conversations externally How are you influencing the conversation? Walmarting Across America (A fake blog used as http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm

Employees use social media & are having work conversations externally

How are you influencing the conversation?

Walmarting Across America (A fake blog used as

http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm

WalMart employees weigh-in “… have watched the company go from a family oriented environment to “who gives a crap make us more money environment.”

Intranet 2.0 Study

Study: size

Intranet 2.0 Tools

Study: discussion forums use (52%) Enterprise deployment 21% Limited use 31% Not yet… have plans 17% Not yet… considering 22% No plans 9%

IBM Innovation Jam

IBM Innovation Jam

Study: wiki use (49%) Enterprise deployment 17% Limited use 32% Not yet… have plans 14% Not yet… considering 27% No plans 10%

Wikipedia.org 9 million files, 75,000 active authors, 250 languages

9 million files, 75,000 active authors, 250 languages

Wiki-based intranet: Placemaking Please see case study on www.IntranetBlog.com for the screenshot of this case study

BT intranet wiki (500,000 wiki pages) Please see case study on www.IntranetBlog.com for the screenshot of this case study

Study: Blog use (44%) Enterprise deployment 10% Limited use 34% Not yet… have plans 20% Not yet… considering 26% No plans 9%

Employee blogs - Sun

May 2008 July 2008 Sun blog stats

Sun Blogging Policy Prohibits discussing "non-public" information: Financial data Programming code Personal information about other individuals “ Work-related legal proceedings or controversies" Blogging Guidelines: http://www.sun.com/aboutsun/media/blogs/BloggingGuidelines.pdf Blogging Policy: http://www.sun.com/aboutsun/media/blogs/policy.html

Prohibits discussing "non-public" information:

Financial data

Programming code

Personal information about other individuals

“ Work-related legal proceedings or controversies"

Study: podcast use (24%) Enterprise deployment 4% Limited use 20% Not yet… have plans 15% Not yet… considering 31% No plans 30%

“Five Minutes with …” Podcast Reference Guide Call to action Source: Innovative Intranet Tools to Captivate Employees, Jean Gaetano, National City

Source: Innovative Intranet Tools to Captivate Employees, Jean Gaetano, National City

Intranet TV

Study: social networking (14%) Enterprise deployment 7% Limited use 7% Not yet… have plans 29% Not yet… considering 39% No plans 19%

Social networking Promoting online connections & collaboration

Promoting online connections & collaboration

IBM’s Beehive Like Facebook, Beehive users (appropriately called bees) can: create a profile post pictures updates comments organize events tag others’ photos Beehive enables IBMers to track friends and share social activities.

Like Facebook, Beehive users (appropriately called bees) can:

create a profile

post pictures

updates

comments

organize events

tag others’ photos

Beehive enables IBMers to track friends and share social activities.

IBM: Employee social networking Please see case study on www.IntranetBlog.com for the screenshot of this case study

IBM’s Beehive “ New Bees” accumulate points for activity including posts, comments, and photos As you accumulate points IBMers grow: New bee Working bee Busy bee Super bee “ One of our goals is to create a ‘smaller’ company in spite of our size. Beehive has done more than anything than create a sense of community at IBM.” - IBM’s Liam Cleaver

“ New Bees” accumulate points for activity including posts, comments, and photos

As you accumulate points IBMers grow:

New bee

Working bee

Busy bee

Super bee

“ One of our goals is to create a ‘smaller’ company in spite of our size. Beehive has done more than anything than create a sense of community at IBM.”

- IBM’s Liam Cleaver

IBM’s Beehive 35,000 registered “bees” 280,000 social network connections 150,000 comments Shared over 43,000 photos Created over 15,000 "hive fives" Hosted over 2000 events

35,000 registered “bees”

280,000 social network connections

150,000 comments

Shared over 43,000 photos

Created over 15,000 "hive fives"

Hosted over 2000 events

IBM Fringe: employee tagging Fringe profiles display contact information and automatically generated information from the directory as well as Communities that they belong to Blog entries Bookmarked pages (from their social bookmarking tool, Dogear) When you tag someone, they can tag you back (forcing extra diligence and consideration) Authors of a tag are displayed when hovering over a tag Search for people or experts by tag (subject matter)

Fringe profiles display contact information and automatically generated information from the directory as well as

Communities that they belong to

Blog entries

Bookmarked pages (from their social bookmarking tool, Dogear)

When you tag someone, they can tag you back (forcing extra diligence and consideration)

Authors of a tag are displayed when hovering over a tag

Search for people or experts by tag (subject matter)

Please see Fringe case study on www.IntranetBlog.com for the screenshot of this case study

Why not?

Intranet 2.0 Study

Intranet 2.0 Products

Governance?

Please see case study on www.IntranetBlog.com for the screenshot of this case study

Why? BT views social media tools as a huge opportunity to transform the way employees interact Prior to, over 4,000 of its employees voluntarily joined a Facebook group called ‘BT’ No anonymous posting “ Many believe that trying to stop social media tools seeping onto intranets is a futile activity anyway, so it is better to introduce them on your terms in a managed way.” Source: Richard Dennison, Knowledge Management & Social Media Manager, BT (RichardDennison.Wordpress.com)

BT views social media tools as a huge opportunity to transform the way employees interact

Prior to, over 4,000 of its employees voluntarily joined a Facebook group called ‘BT’

No anonymous posting

“ Many believe that trying to stop social media tools seeping onto intranets is a futile activity anyway, so it is better to introduce them on your terms in a managed way.”

Last words “ If you don’t think about what value you can deliver in an enterprise 2.0 environment, you are going to become irrelevant !! Richard Dennison, Knowledge Management & Social Media Manager, BT

“ If you don’t think about what value you can deliver in an enterprise 2.0 environment, you are going to become irrelevant !!

Richard Dennison, Knowledge Management & Social Media Manager, BT

Practical advice

Best Practices Planning – the essential requisite Leadership sets the tone Engaging the audience Evolution, not revolution (trial & test) Benchmark and cherry-pick from the leaders Monitor the conversation Keep pace with the trends and best practices Measure, measure, measure

Planning – the essential requisite

Leadership sets the tone

Engaging the audience

Evolution, not revolution (trial & test)

Benchmark and cherry-pick from the leaders

Monitor the conversation

Keep pace with the trends and best practices

Measure, measure, measure

Trial #1 Wiki: Create a wiki for company and industry acronyms and jargon

Wiki:

Create a wiki for company and industry acronyms and jargon

Intranet 2.0 Survey PLEASE TAKE THE SURVEY EVEN IF YOU DO NOT HAVE INTRANET 2.0 TOOLS -- WE REQUIRE BOTH PERSPECTIVES!! Respondents who complete the survey will be eligible to win $400 All respondents will also receive a full copy of the results at no cost Google keywork: “Intranet 2.0 Survey” http://www.zoomerang.com/Survey/survey.zgi?p=WEB227RVUZZBRC

PLEASE TAKE THE SURVEY EVEN IF YOU DO NOT HAVE INTRANET 2.0 TOOLS -- WE REQUIRE BOTH PERSPECTIVES!!

Respondents who complete the survey will be eligible to win $400

All respondents will also receive a full copy of the results at no cost

Google keywork: “Intranet 2.0 Survey”

Intranet 2.0 Blueprint Business requirements – Who? What? When? How much? What is needed, what do employees want – business require? Intranet 2.0 plan – alignment with the business, intended benefits, specific goals, & media types (blogs, wikis, RSS, etc.) & functionality Blogs and wiki policies – The rules: roles & responsibilities, supporting policies, dos and don’ts Implementation – will work with internal IT to 2-3 social media tools (e.g. 1 blog and 2 wikis with several options, features and content focuses) & the supporting RSS

Business requirements – Who? What? When? How much? What is needed, what do employees want – business require?

Intranet 2.0 plan – alignment with the business, intended benefits, specific goals, & media types (blogs, wikis, RSS, etc.) & functionality

Blogs and wiki policies – The rules: roles & responsibilities, supporting policies, dos and don’ts

Implementation – will work with internal IT to 2-3 social media tools (e.g. 1 blog and 2 wikis with several options, features and content focuses) & the supporting RSS

www.jboye08.dk

Questions? Toby Ward, Prescient Digital Media

Toby Ward Prescient Digital Media www.PrescientDigital.com www.IntranetBlog.com Facebook “Intranet Global Forum” Janus Boye J. Boye www.jboye.com www.jboye09.dk www.cmswatch.com