Intranet 2.0 by Toby Ward, Prescient Digital Media


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A look at the latest and greatest in intranet evolution and intranet 2.0 with stunning examples from IBM, BT, and others.

Published in: Business, Technology
  • Slide 5: The average guess of all the guesses can never be closer than the closest guess, for the latter already is closest, Toby.
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  • Interesting presentation. Will be checking out the full version.
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  • Intranet 2.0 by Toby Ward, Prescient Digital Media

    1. 1. Intranet 2.0 (Summary version only, please contact Prescient to see the full version as a webinar – 416.986.2226) Toby Ward, Prescient Digital Media
    2. 2. Agenda <ul><li>Update - 2 min. </li></ul><ul><li>Wisdom of crowds - 1 min. </li></ul><ul><li>Intranet 2.0 overview - 5 min. </li></ul><ul><li>Case study examples - 35 min. </li></ul><ul><li>Lessons learned - 2 min. </li></ul><ul><li>Practical advice - 5 min. </li></ul><ul><li>Q & A - 10 min. </li></ul><ul><li>Intranet 2.0 service - 1 min. </li></ul>
    3. 3. <ul><li>Encouraging growth in client base </li></ul><ul><ul><li>New clients across North America </li></ul></ul><ul><li>Additions to the Prescient team </li></ul><ul><ul><li>New knowledge to complement Prescient methodology </li></ul></ul><ul><li>Exciting opportunity for exchange, discussion </li></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><li>SharePoint </li></ul></ul><ul><ul><li>Intranet Value </li></ul></ul>Prescient Update
    4. 4. The wisdom of crowds
    5. 5. The power of ‘group’ <ul><li>Jellybeans in a jar: the average guess of all the guesses is almost always closer than the closest guess </li></ul>
    6. 6. Intranet 2.0 / Web 2.0 <ul><li>Promote networks of relationships </li></ul><ul><li>Transforms users into publishers </li></ul><ul><li>Discuss, share & collaborate </li></ul><ul><li>From one to many -> many to many </li></ul>
    7. 7. Web 2.0 (thanks to Shel Holtz) <ul><li>Conversation-enabled publishing platforms </li></ul><ul><ul><li>Blogs, podcasts, Technorati </li></ul></ul><ul><li>Social networks </li></ul><ul><ul><li>Facebook, LinkedIn, MySpace </li></ul></ul><ul><li>Social bookmarking </li></ul><ul><ul><li>, Digg, StumbleUpon </li></ul></ul><ul><li>Democratized content networks </li></ul><ul><ul><li>Wikipedia, Yahoo! Groups, MyStarbucksIdea </li></ul></ul><ul><li>Presence networks (micro-blogging) </li></ul><ul><ul><li>Jaiku, Twitter, Pownce </li></ul></ul><ul><li>Content sharing sites </li></ul><ul><ul><li>YouTube, Flickr, </li></ul></ul><ul><li>Virtual networking platforms </li></ul><ul><ul><li>Second Life, </li></ul></ul>
    8. 8. Social media revolution <ul><li>4 of the Top 9 most visited sites on the Internet </li></ul><ul><li>Source: </li></ul><ul><li>Yahoo! </li></ul><ul><li>Google </li></ul><ul><li>YouTube </li></ul><ul><li>Windows Live </li></ul><ul><li>MSN </li></ul><ul><li>Myspace </li></ul><ul><li>Wikipedia </li></ul><ul><li>Facebook </li></ul><ul><li>Blogger </li></ul>
    9. 9. Intranet evolution <ul><li>Intranet 1.0  Intranet 2.0 </li></ul><ul><li>Corporate news Submit news </li></ul><ul><li>Executives speech Executive blog </li></ul><ul><li>Taxonomy Folksonomy </li></ul><ul><li>Quick poll Discussion forums </li></ul><ul><li>Annual employee broadcast Regular podcast </li></ul><ul><li>CMS Wikis </li></ul><ul><li>Directories (A-Z) Tagging </li></ul><ul><li>Sticky content RSS </li></ul>
    10. 10. Web 2.0 and CIOs Source: CIO Magazine
    11. 11. Controlling the message <ul><li>Employees use social media & are having work conversations externally </li></ul><ul><li>How are you influencing the conversation? </li></ul><ul><li>Walmarting Across America (A fake blog used as </li></ul><ul><li> </li></ul>
    12. 12. WalMart employees weigh-in “… have watched the company go from a family oriented environment to “who gives a crap make us more money environment.”
    13. 13. National City intranet <ul><li>Executive blogs </li></ul><ul><li>Podcasting </li></ul><ul><li>Employee discussion forums </li></ul><ul><li>Measurement </li></ul>
    14. 14. Barnes & Noble – CEO Blog <ul><li>Topical matters from the CEO </li></ul><ul><li>Employees post comments </li></ul><ul><li>Comments are approved / denied through an administration system </li></ul><ul><li>Comment approvals shouldn’t be necessary with policies and “no anonymous posting” rule </li></ul>
    15. 15. Employee blogs - Sun
    16. 16. May 2008 July 2008 Sun blog stats
    17. 17. Sun Blogging Policy <ul><li>Prohibits discussing &quot;non-public&quot; information: </li></ul><ul><ul><li>Financial data </li></ul></ul><ul><ul><li>Programming code </li></ul></ul><ul><ul><li>Personal information about other individuals </li></ul></ul><ul><ul><li>“ Work-related legal proceedings or controversies&quot; </li></ul></ul>Blogging Guidelines: Blogging Policy:
    18. 18. BT Blog Central
    19. 19. BT - Employee blogs
    20. 22. Cisco CEO Vlog <ul><li>Regular video blog by CEO John Chambers </li></ul><ul><li>Text version also available </li></ul><ul><li>Employees can subscribe via RSS </li></ul><ul><li>Employees can post comments </li></ul>
    21. 23. Wiki <ul><li>Wikis allow everyone to participate </li></ul><ul><li>Wiki is stripped down CMS </li></ul><ul><li>Any user can edit any other’s text </li></ul>
    22. 24. <ul><li>9 million files, 75,000 active authors, 250 languages </li></ul>
    23. 27. Wiki-based intranet: Placemaking
    24. 29. BT - Wikis <ul><li>500,000 employee wikis </li></ul><ul><li>Mostly business related </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Ecosystem project </li></ul></ul><ul><ul><li>Customer care </li></ul></ul><ul><ul><li>Network design </li></ul></ul><ul><ul><li>Outreach database </li></ul></ul><ul><ul><li>Operational and technical plan </li></ul></ul>
    25. 30. BTpedia
    26. 31. Social networking <ul><li>Promoting online connections & collaboration </li></ul>
    27. 32. BlueShirtNation <ul><li>An employee can put an idea on the site and get funding for their idea anywhere in the company </li></ul><ul><li>Increased the number of employees signing up for 401(k) accounts by 30% The overall turnover rate at the company is 60% -- turnover of people using the site is just 8-12% </li></ul>
    28. 33. IBM’s Beehive <ul><li>Like Facebook, Beehive users (appropriately called bees) can: </li></ul><ul><ul><li>create a profile </li></ul></ul><ul><ul><li>post pictures </li></ul></ul><ul><ul><li>updates </li></ul></ul><ul><ul><li>comments </li></ul></ul><ul><ul><li>organize events </li></ul></ul><ul><ul><li>tag others’ photos </li></ul></ul><ul><li>Beehive enables IBMers to track friends and share social activities. </li></ul>
    29. 34. Employee social networking
    30. 35. IBM’s Beehive <ul><li>“ New Bees” accumulate points for activity including posts, comments, and photos </li></ul><ul><li>As you accumulate points IBMers grow: </li></ul><ul><ul><li>New bee </li></ul></ul><ul><ul><li>Working bee </li></ul></ul><ul><ul><li>Busy bee </li></ul></ul><ul><ul><li>Super bee </li></ul></ul><ul><li>“ One of our goals is to create a ‘smaller’ company in spite of our size. Beehive has done more than anything than create a sense of community at IBM.” </li></ul><ul><ul><li>- IBM’s Liam Cleaver </li></ul></ul>
    31. 36. IBM’s Beehive <ul><li>35,000 registered “bees” </li></ul><ul><li>280,000 social network connections </li></ul><ul><li>150,000 comments </li></ul><ul><li>Shared over 43,000 photos </li></ul><ul><li>Created over 15,000 &quot;hive fives&quot; </li></ul><ul><li>Hosted over 2000 events </li></ul>
    32. 37. People tagging <ul><li>A form of social bookmarking that enables people to organize their contacts into groups </li></ul><ul><li>Contacts or people are labeled or “tagged” with keywords </li></ul><ul><li>Keywords or “tags” relate to a subject matter or expertise </li></ul><ul><ul><li>E.g. A tag for a doctor might read: </li></ul></ul><ul><ul><ul><li>Surgeon </li></ul></ul></ul><ul><ul><ul><li>Doctor </li></ul></ul></ul><ul><ul><ul><li>MD </li></ul></ul></ul><ul><ul><ul><li>Heart </li></ul></ul></ul><ul><ul><ul><li>Cardiovasular </li></ul></ul></ul>
    33. 38. IBM’s Fringe <ul><li>Fringe allows people to create a more robust employee profile </li></ul><ul><li>Allows other people those profiles with related keywords (e.g. web expert) that appear in their profiles. </li></ul>
    34. 40. Purpose <ul><li>385,000 employees > 1.5 million directory hits per day </li></ul><ul><li>Only 40% of profiles have been updated in the previous 9 month period </li></ul>
    35. 41. How it works <ul><li>Fringe profiles display contact information and automatically generated information from the directory as well as </li></ul><ul><ul><li>Communities that they belong to </li></ul></ul><ul><ul><li>Blog entries </li></ul></ul><ul><ul><li>Bookmarked pages (from their social bookmarking tool, Dogear) </li></ul></ul><ul><li>When you tag someone, they can tag you back (forcing extra diligence and consideration) </li></ul><ul><li>Authors of a tag are displayed when hovering over a tag </li></ul><ul><li>An outgoing tag cloud shows which tags a person has applied to another </li></ul><ul><li>No private or hidden tags </li></ul><ul><li>Search for people or experts by tag (subject matter) </li></ul>
    36. 42. Why it works <ul><li>“These tags often tend to be both more current and more complete than automatically generated or owner supplied classifications. </li></ul><ul><li>“People-tagging has a valuable side benefit: it enables the community to collectively maintain each others interest and expertise profiles.” </li></ul>
    37. 43. BT Social Networking Full screen version at:
    38. 44. Why? <ul><li>BT views social media tools as a huge opportunity to transform the way employees interact </li></ul><ul><li>Prior to, over 4,000 of its employees voluntarily joined a Facebook group called ‘BT’ </li></ul><ul><li>No anonymous posting </li></ul><ul><li>“ Many believe that trying to stop social media tools seeping onto intranets is a futile activity anyway, so it is better to introduce them on your terms in a managed way.” </li></ul>Source: Richard Dennison, Knowledge Management & Social Media Manager, BT (
    39. 45. Lessons learnt <ul><li>Focus on value not risk! </li></ul><ul><li>Start anywhere … start immediately </li></ul><ul><li>Start small and build slowly – follow the energy of yes through the network </li></ul><ul><li>We learn what works by doing the work … so … </li></ul><ul><li>… let users try as early as possible – ‘warts and all’ – succeed or fail quickly … and cheaply! </li></ul><ul><li>Engage legal/HR/security early… and emphasise evolution not revolution </li></ul><ul><li>Have realistic expectations … the intranet is not the internet! </li></ul><ul><li>Harness the enthusiasm of the enthusiastic … especially if senior </li></ul><ul><li>Sometimes … ‘ the only form of transportation is a leap of faith’ ! </li></ul>… proceed until apprehended! Source: Richard Dennison, Knowledge Management & Social Media Manager, BT (
    40. 46. Last words <ul><li>“ If you don’t think about what value you can deliver in an enterprise 2.0 environment, you are going to become irrelevant!!!” </li></ul><ul><ul><li>Richard Dennison, Knowledge Management & Social Media Manager, BT </li></ul></ul>
    41. 47. Practical advice
    42. 48. Best Practices <ul><li>Planning – the essential requisite </li></ul><ul><li>Leadership sets the tone </li></ul><ul><li>Engaging the audience </li></ul><ul><li>Evolution, not revolution (trial & test) </li></ul><ul><li>Benchmark and cherry-pick from the leaders </li></ul><ul><li>Monitor the conversation </li></ul><ul><li>Keep pace with the trends and best practices </li></ul><ul><li>Measure, measure, measure </li></ul>
    43. 49. Trial #1 <ul><li>Executive Blog: </li></ul><ul><ul><li>Start a joint executive blog where each executive is expected to create one blog a month </li></ul></ul><ul><ul><li>Blogs can be parsed from speeches or presentations, or dictated over the phone in 2-3 minutes to a comm. mgr. who does the post </li></ul></ul><ul><ul><ul><li>User comments </li></ul></ul></ul><ul><ul><ul><li>Trackbacks </li></ul></ul></ul><ul><ul><ul><li>RSS subscription </li></ul></ul></ul><ul><ul><ul><li>Metrics analysis </li></ul></ul></ul>
    44. 50. Trial #2 <ul><li>Podcasts: </li></ul><ul><ul><li>Record events and speeches and upload to the intranet </li></ul></ul>
    45. 51. Trial #3 <ul><li>Wiki: </li></ul><ul><ul><li>Create a wiki for company and industry acronyms and jargon </li></ul></ul>
    46. 52. Intranet 2.0 Blueprint <ul><li>Business requirements – Who? What? When? How much? What is needed, what do employees want – business require? </li></ul><ul><li>Intranet 2.0 plan – alignment with the business, intended benefits, specific goals, & media types (blogs, wikis, RSS, etc.) & functionality </li></ul><ul><li>Blogs and wiki policies – The rules: roles & responsibilities, supporting policies, dos and don’ts </li></ul><ul><li>Implementation – will work with internal IT to 2-3 social media tools (e.g. 1 blog and 2 wikis with several options, features and content focuses) & the supporting RSS </li></ul>
    47. 53. Questions? Toby Ward, Prescient Digital Media (Summary version only, please contact Prescient to see the full version as a webinar – 416.986.2226)
    48. 54. Prescient Digital Media Ph: 416.926.8800 Facebook “Intranet Global Forum”