Intranet 2.0 Becomes Mandatory July 21, 2009

Typical Communications Environment  Communications inconsistently delivered and/or seen as not relevant  Senior management not communicating clear strategic vision  Line managers have strong team relationships, but unclear what – or how – to communicate  Increasingly global, matrixed teams require communications support 6 Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 66+

IBM invests in the intranet

Proving intranet value: IBM  80% IBM employees visit w3 at least once per day  Productivity savings estimate of $80.6 million  68% view the intranet as crucial to their jobs  Employee retention: 52% are more satisfied to be an IBM employee because of information obtained on w3

Intranet or Frankenstein’s Monster?  Bolted together from various sources  It lacks a brain and has taken on a life of its own  People run screaming when told to use it  People run screaming when told to use it  It frightens its creator Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

What / How Employees Want To …. KNOW ENGAGE RECEIVE Company goals Understand/support Line managers are Company financials organization's goals preferred 1st source of Know how role information Company news contributes to Products and services company achieving its “Informal sources” Competition Have fulfilling role (colleagues, rumor) on Industry trends & news par with meetings, e- Feel included in the Employee recognition, organization mail and intranet rewards & benefits Motivated to do my How to help company Corporate magazines & best reach its goals senior management Proud to be part of the next organization Source: Hewitt Source: Ipsos Reid Source: Ipsos Reid Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

The water cooler 'grows' • 2.0 brings structure to “informal sources” • Expands the water cooler to expose others across traditional boundaries • Brings order & a means for 'finding' sources & experts based on context (content)

Finding information  30% of information workers’ time is spent finding information At a cost of $18K each year per employee in lost productivity Collectively, the time spent looking for info translates to an estimated 5.4 billion lost hours per year (US corporations) Source: Center for Media Research

Untapped Expertise 67% believe there are colleagues who can help them do their job better 39% say they have difficulty locating the right people Only 25% frequently go outside their department to seek or share knowledge 38% don’t get asked for their help & information Source: Harris Interactive and Tact Knowledge Systems

Web 2.0 (thanks to Shel Holtz) Conversation-enabled publishing platforms  Blogs, podcasts, Technorati Social networks  Facebook, LinkedIn, MySpace Social bookmarking  Delic.io.us, Digg, StumbleUpon Democratized content networks  Wikipedia, Yahoo! Groups, MyStarbucksIdea Presence networks (micro-blogging)  Twitter, YouAre Content sharing sites  YouTube, Flickr, ePinions.com Virtual networking platforms  Second Life, There.com Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 1515+

Intranet 1.0 → Intranet 2.0 • Corporate news → Submit news • Executives speech → Executive blog • Taxonomy → Folksonomy • Quick poll → Discussion forums • Annual broadcast → Regular podcast • CMS → Wikis • Directories (A-Z) → Tagging • Sticky content → RSS Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 1616+

Engagement  Employee engagement delivers o Improved morale o Higher collaboration o Organization loyalty o Faith in management o Improved productivity o Higher recruitment & retetion

Intranet 2.0 Promise  52% of organizations using Web 2.0 achieved Best- in-Class performance (5% didn’t) (Aberdeen Group)  Companies using Web 2.0 tools achieved 18% increase in engagement (Aberdeen Group)  Sabre has already attributed $500k in savings to their employee social networking tool (Sabre)  Cisco attributes $millions in savings to their wikis (Cisco) Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

Best Buy: BlueShirtNation (BSN)  Encouraged employees to participate in a video contest that promoted their 401k plans  BSN helped increase the number of employees signing up for 401(k) accounts by 30%  Also increased employee retention  Reports 1/10th increase in employee engagement will increase single store sales $100k

Social Networking Results  Rapid adoption 65% of employees join in first three months More than 90% participation rate after 1 yr  Frequent use 60% of questions answered within 1 hr of posting Each question posted receives an avg of 9 answers  Faster speed-to-market People find information faster New-hires ramp up faster  Growing cost savings US$500,000 hard cost savings in yr 1 Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

Planning for Intranet 2.0 • An intranet is a process, not an event o Confirm the need and value  Know how to measure within your business o It’s NOT “Shoot, ready, aim”  Start with a metrics-driven plan  Support with strategy and governance o Ongoing maintenance  You can’t miss what you can’t measure Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 34

9 Recommendations  Leadership – Senior management must set the tone  Plan - Planning is an essential requisite for success  Benchmark - Understand the ingredients of a good blog, wiki  Engage – gather input and feedback from employees early in the planning process; act quickly on necessary changes  Governance – every tool needs an owner and a policy Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 3636+

9 Recommendations  Technology – don't be sold a solution, evaluate and select a 2.0 solution based on business requirements & needs  Refresh – keep your content and tools relevant and fresh  Monitor - Ensure you’re aware of which 2.0 websites are popular, how they work & what users like/dislike  Measure - Document the link between social media & the business & develop & track KPIs Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 3737+

Your homework  Are you an employer of choice?  Many organizations have or are planning to adopt 2.0 tools – are you behind the compeititon? Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 3838+

Reading  IntranetBlog.com  Intranet 2.0: Social Media Becomes Mainstream  www.PrescientDigital.com Learning  CMSWatch.com Consulting Help  The Intranet 2.0 Plan  www.PrescientDigital.com Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

www.Prescie ntDigital.com www.PrescientDigital.com

Q&A

42 Toby Ward, President, Prescient Digital Media toby@prescientdigital.com www.PrescientDigital.com www. IntranetBlog.com www.Twitter.com/TobyWard www.Twitter.com/Intranet2 www.Facebook.com (search “Intranet Global Forum”) 416.986.2226

Intranet 2.0 Becomes Mandatory July 21, 2009

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