Strictly Confidential © 2009 Prescient Digital Media Not For Distribution February 26, 2009 Julian Mills, Prescient Digital Media Putting social media to work in your intranet strategy

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Think about… The definition of insanity Enabling is not creating

The definition of insanity

Enabling is not creating

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Who is this guy? Work with clients to plan, deliver & measure successful intranet and Internet sites Experience with a number of organizations

Work with clients to plan, deliver & measure successful intranet and Internet sites

Experience with a number of organizations

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Who is this guy?

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution MyWorkspace

Intranet 2.0 Promise Potential to deliver tremendous value Improve knowledge worker productivity Decrease redundant effort Disseminate best practices Accelerate time to productivity Frequently low investment/high return

Potential to deliver tremendous value

Improve knowledge worker productivity

Decrease redundant effort

Disseminate best practices

Accelerate time to productivity

Frequently low investment/high return

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Intranet 2.0 Promise 52% of organizations using Web 2.0 achieved Best-in-Class performance (5% didn’t) (Aberdeen Group) ‏ Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) (Aberdeen Group) ‏ Sabre has already attributed $500k in savings to their employee social networking tool (Sabre) ‏ Cisco attributes $millions in savings to their wikis (Cisco) ‏ Employees with the most extensive digital networks are 7% more productive than their colleagues (MIT) ‏

52% of organizations using Web 2.0 achieved Best-in-Class performance (5% didn’t) (Aberdeen Group) ‏

Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) (Aberdeen Group) ‏

Sabre has already attributed $500k in savings to their employee social networking tool (Sabre) ‏

Cisco attributes $millions in savings to their wikis (Cisco) ‏

Employees with the most extensive digital networks are 7% more productive than their colleagues (MIT) ‏

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution The (sometimes) unspoken hope… Can we leave our hopelessly broken intranet to die and just use cool new tools?

Intranet or Frankenstein’s Monster? Its parts are bolted together from various sources, some of which aren’t quite official Some of its parts are missing and some expired a long time ago It lacks a brain and has taken on a life of its own Your audience runs screaming when told to interact with it It frightens its creator Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

Its parts are bolted together from various sources, some of which aren’t quite official

Some of its parts are missing and some expired a long time ago

It lacks a brain and has taken on a life of its own

Your audience runs screaming when told to interact with it

It frightens its creator

The definition of insanity Why do many intranets fail? The same technology that made Internet revolutionary would save internal communications Too easy: rapid proliferation of content with no consistent guidelines, design templates, structured database Took back seat to web site: cost centre, weak executive sponsorship Extremely political: stake out space in cyber space and defend to the death Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

Why do many intranets fail?

The same technology that made Internet revolutionary would save internal communications

Too easy: rapid proliferation of content with no consistent guidelines, design templates, structured database

Took back seat to web site: cost centre, weak executive sponsorship

Extremely political: stake out space in cyber space and defend to the death

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Prescient Intranet 2.0 Global Study

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Why not?

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Enabling is not creating Innovative leaders have always encouraged collaboration Collaboration often blurs the lines between professional and personal

Innovative leaders have always encouraged collaboration

Collaboration often blurs the lines between professional and personal

It’s About People Find the person, get the information Do all the people need the same knowledge? Who’s leading the people? What does the company want their people to know? What technology will your people use? Technology doesn’t make the crowd wise Who’s responsible? Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

Find the person, get the information

Do all the people need the same knowledge?

Who’s leading the people?

What does the company want their people to know?

What technology will your people use?

Technology doesn’t make the crowd wise

Who’s responsible?

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Forrester Enterprise 2.0 TechRadar

Social Networking : P & G P&G PeopleConnect Knowledge worker productivity Users were already networking Professional Profiles Social graphs Activity streams Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

P&G PeopleConnect

Knowledge worker productivity

Users were already networking

Professional Profiles

Social graphs

Activity streams

SabreTown: Designed for Adoption Landing page includes: Network activity stream (right side)‏ Shows who’s doing what A personalized widget (middle left)‏ Each member can import whatever content they want Questions relevant to each user (center)‏ Tag clouds showing “most discussed” subjects (bottom left)‏ Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

Landing page includes:

Network activity stream (right side)‏

Shows who’s doing what

A personalized widget (middle left)‏

Each member can import whatever content they want

Questions relevant to each user (center)‏

Tag clouds showing “most discussed” subjects (bottom left)‏

SabreTown: Designed for Adoption Profile includes: Personal photos Contact Information Karma stats Earn karma by doing good in the community Karma gives you extra privileges, like extra spots for photos Sticky notes Give a colleague a shout-out Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

Profile includes:

Personal photos

Contact Information

Karma stats

Earn karma by doing good in the community

Karma gives you extra privileges, like extra spots for photos

Sticky notes

Give a colleague a shout-out

If all you have is a hammer… MOSS: collaboration focused portal server which Microsoft says can be used in many scenarios: Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

MOSS: collaboration focused portal server which Microsoft says can be used in many scenarios:

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Intranet Methodology

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Leaders set the tone

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Audience Analysis

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Intranet Ecosystem

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Strategic Prioritization PL = Post Launch

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

Planning for intranet 2.0 success An intranet is a process, not an event Confirm the need and value Know how to measure within your business It’s NOT “Shoot, ready, aim” Start with a metrics-driven plan Support with strategy and governance Ongoing maintenance You can’t miss what you can’t measure Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

An intranet is a process, not an event

Confirm the need and value

Know how to measure within your business

It’s NOT “Shoot, ready, aim”

Start with a metrics-driven plan

Support with strategy and governance

Ongoing maintenance

You can’t miss what you can’t measure

It’s About People Find the right person to get the information you need Do all the people need the same knowledge? Who’s leading the people? What does the company want their people to know? What technology will your people use? Technology doesn’t make the crowd wise Who’s responsible? Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

Find the right person to get the information you need

Do all the people need the same knowledge?

Who’s leading the people?

What does the company want their people to know?

What technology will your people use?

Technology doesn’t make the crowd wise

Who’s responsible?

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Additional reading & resources: Reading IntranetBlog.com (Toby Ward) ‏ The SharePoint Report (CMSWatch.com) ‏ Learning http://www.elearninglearning.com/enterprise-2-0 Consulting Help The Intranet 2.0 Blueprint http://www.prescientdigital.com/services/intranet%20services/intranet-2-0-blueprint

Reading

IntranetBlog.com (Toby Ward) ‏

The SharePoint Report (CMSWatch.com) ‏

Learning

http://www.elearninglearning.com/enterprise-2-0

Consulting Help

The Intranet 2.0 Blueprint

http://www.prescientdigital.com/services/intranet%20services/intranet-2-0-blueprint

Julian Mills, Vice President, Prescient Digital Media [email_address] www.PrescientDigital.com www.IntranetBlog.com www.Facebook.com (search “Intranet Global Forum”)‏ www.Twitter.com/intranet2 ‏ 416.986.2226 Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

[email_address]

www.PrescientDigital.com

www.IntranetBlog.com

www.Facebook.com (search “Intranet Global Forum”)‏

www.Twitter.com/intranet2 ‏

416.986.2226