Integrating Social Media Into Intranets by Julian Mills, Prescient Digital Media
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Integrating Social Media Into Intranets by Julian Mills, Prescient Digital Media

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Integrating Social Media Into Intranets by Julian Mills, Prescient Digital Media, February 26, 2009. Webinar presentation.

Integrating Social Media Into Intranets by Julian Mills, Prescient Digital Media, February 26, 2009. Webinar presentation.

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  • 1. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution February 26, 2009 Julian Mills, Prescient Digital Media Putting social media to work in your intranet strategy
  • 2. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Think about…
    • The definition of insanity
    • Enabling is not creating
  • 3. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Who is this guy?
    • Work with clients to plan, deliver & measure successful intranet and Internet sites
    • Experience with a number of organizations
  • 4. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Who is this guy?
  • 5. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution MyWorkspace
  • 6. Intranet 2.0 Promise
    • Potential to deliver tremendous value
      • Improve knowledge worker productivity
      • Decrease redundant effort
      • Disseminate best practices
      • Accelerate time to productivity
    • Frequently low investment/high return
  • 7. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Intranet 2.0 Promise
    • 52% of organizations using Web 2.0 achieved Best-in-Class performance (5% didn’t) (Aberdeen Group) ‏
    • Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) (Aberdeen Group) ‏
    • Sabre has already attributed $500k in savings to their employee social networking tool (Sabre) ‏
    • Cisco attributes $millions in savings to their wikis (Cisco) ‏
    • Employees with the most extensive digital networks are 7% more productive than their colleagues (MIT) ‏
  • 8. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution The (sometimes) unspoken hope… Can we leave our hopelessly broken intranet to die and just use cool new tools?
  • 9. Intranet or Frankenstein’s Monster?
    • Its parts are bolted together from various sources, some of which aren’t quite official
    • Some of its parts are missing and some expired a long time ago
    • It lacks a brain and has taken on a life of its own
    • Your audience runs screaming when told to interact with it
    • It frightens its creator
    Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 10. The definition of insanity
    • Why do many intranets fail?
    • The same technology that made Internet revolutionary would save internal communications
      • Too easy: rapid proliferation of content with no consistent guidelines, design templates, structured database
      • Took back seat to web site: cost centre, weak executive sponsorship
      • Extremely political: stake out space in cyber space and defend to the death
    Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 11. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Prescient Intranet 2.0 Global Study
  • 12. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Why not?
  • 13. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Enabling is not creating
    • Innovative leaders have always encouraged collaboration
    • Collaboration often blurs the lines between professional and personal
  • 14. It’s About People
    • Find the person, get the information
    • Do all the people need the same knowledge?
    • Who’s leading the people?
    • What does the company want their people to know?
    • What technology will your people use?
    • Technology doesn’t make the crowd wise
    • Who’s responsible?
    Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 15. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Forrester Enterprise 2.0 TechRadar
  • 16. Social Networking : P & G
    • P&G PeopleConnect
    • Knowledge worker productivity
      • Users were already networking
      • Professional Profiles
      • Social graphs
      • Activity streams
    Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 17. SabreTown: Designed for Adoption
    • Landing page includes:
      • Network activity stream (right side)‏
        • Shows who’s doing what
      • A personalized widget (middle left)‏
        • Each member can import whatever content they want
      • Questions relevant to each user (center)‏
      • Tag clouds showing “most discussed” subjects (bottom left)‏
    Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 18. SabreTown: Designed for Adoption
    • Profile includes:
      • Personal photos
      • Contact Information
      • Karma stats
        • Earn karma by doing good in the community
        • Karma gives you extra privileges, like extra spots for photos
      • Sticky notes
        • Give a colleague a shout-out
    Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 19. If all you have is a hammer…
    • MOSS: collaboration focused portal server which Microsoft says can be used in many scenarios:
    Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 20. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Intranet Methodology
  • 21. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Leaders set the tone
  • 22. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Audience Analysis
  • 23. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Intranet Ecosystem
  • 24. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Strategic Prioritization PL = Post Launch
  • 25. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 26. Planning for intranet 2.0 success
    • An intranet is a process, not an event
      • Confirm the need and value
        • Know how to measure within your business
      • It’s NOT “Shoot, ready, aim”
        • Start with a metrics-driven plan
        • Support with strategy and governance
      • Ongoing maintenance
        • You can’t miss what you can’t measure
    Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 27. It’s About People
    • Find the right person to get the information you need
    • Do all the people need the same knowledge?
    • Who’s leading the people?
    • What does the company want their people to know?
    • What technology will your people use?
    • Technology doesn’t make the crowd wise
    • Who’s responsible?
    Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 28. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Additional reading & resources:
    • Reading
    • IntranetBlog.com (Toby Ward) ‏
    • The SharePoint Report (CMSWatch.com) ‏
    • Learning
    • http://www.elearninglearning.com/enterprise-2-0
    • Consulting Help
    • The Intranet 2.0 Blueprint
    • http://www.prescientdigital.com/services/intranet%20services/intranet-2-0-blueprint
  • 29. Julian Mills, Vice President, Prescient Digital Media
    • [email_address]
    • www.PrescientDigital.com
    • www.IntranetBlog.com
    • www.Facebook.com (search “Intranet Global Forum”)‏
    • www.Twitter.com/intranet2 ‏
    • 416.986.2226
    Strictly Confidential © 2009 Prescient Digital Media Not For Distribution