Implementing An Executive Blog Slideshare

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Presentation webinar by Toby Ward, Prescient Digital Media (www.IntranetBlog.com) on executive blogs by CEOs and other senior management who write blogs -- on the Internet, and on the corporate intranet.

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Implementing An Executive Blog Slideshare

  1. 1. Implementing an Executive Blog Toby Ward, Prescient Digital Media Summary version only. Contact us directly for the full version.
  2. 2. Prescient Digital Media <ul><li>We build highly effective websites & intranets </li></ul><ul><li>Aligning business with the web </li></ul>
  3. 3. Agenda <ul><li>Who’s blogging (10 mins) </li></ul><ul><li>Executive blog examples (30 mins) </li></ul><ul><li>Planning & recommendations (5 mins) </li></ul><ul><li>Q & A (15 mins) </li></ul><ul><li>NOTE: this presentation on Slideshare only shows a few of the examples used. For a complete version, please contact us directly to arrange for a presentation of the complete version with all the intranet case study examples. </li></ul>
  4. 4. Think about <ul><li>Do employees read blogs & use social media? </li></ul><ul><li>Are employees using social media to talk about you? </li></ul><ul><li>Are you moderating the conversation? </li></ul>
  5. 5. Groundswell <ul><li>Nearly 70% of all Internet users visit social networks </li></ul><ul><li>(Cone, Business in Social Media Study, 1983) </li></ul>
  6. 6. Expectation <ul><li>93% of social media users believe a company should have a social media presence </li></ul><ul><li>(Nielsen, 2009) </li></ul>
  7. 7. Demand <ul><li>39% of employees under the age of 25 would consider leaving their job if their company banned tools such as Facebook </li></ul><ul><li>(Telindus, Social Media Study, 2008) </li></ul>
  8. 8. Your competition <ul><li>“ For companies, resistance to social media is futile. </li></ul><ul><li>Your competitors are already there. </li></ul><ul><li>Catch up… or catch you later.” </li></ul><ul><li>(Business Week, February 19, 2009) </li></ul>
  9. 9. Blog deployment (45%) Enterprise deployment 13% Limited use 32% Not yet… have plans 19% Not yet… considering 26% No plans 11%
  10. 10. Intranet 2.0 Tools
  11. 11. Case study examples <ul><li>NOTE: this presentation on Slideshare only shows a few of the examples used. For a complete version, please contact us directly to arrange for a presentation of the complete version with all the intranet case study examples. </li></ul>
  12. 24. SharePoint 2010 – My Profile
  13. 25. Planning & Recommendations
  14. 27. 8 Ingredients of a great blog <ul><li>Audience specific content (well-written & subject focused). </li></ul><ul><ul><li>Good example: John Dragoon (CMO, Novell ). </li></ul></ul><ul><ul><li>Bad example: Jim Estill (former CEO, SYNNEX). </li></ul></ul>
  15. 28. 8 Ingredients of a great blog <ul><li>Current, fresh content (timely). </li></ul><ul><ul><li>Good example: Paul Levy (CEO, Beth Israel Hospital). </li></ul></ul><ul><ul><li>Bad example: Jonathan Schwartz (President & CEO, Sun Microsystems ) </li></ul></ul>
  16. 29. 8 Ingredients of a great blog <ul><li>   Easy to navigate (content categories). </li></ul><ul><ul><li>Good example: Bill Marriott (Chairman, Marriott). </li></ul></ul><ul><ul><li>Bad example: Ross Mayfield (CEO, Socialtext ) </li></ul></ul>
  17. 30. 8 Ingredients of a great blog <ul><li>Social media integration (bookmarking, sharing options, Twitter). </li></ul><ul><ul><li>Good example: Matt Blumberg (CEO, Return Path ) </li></ul></ul><ul><ul><li>Bad example: Bill Marriott (Chairman, Marriott). </li></ul></ul>
  18. 31. 8 Ingredients of a great blog <ul><li>Audience engagement (user comments & responding to comments). </li></ul><ul><ul><li>Superb example: Paul Levy (CEO, Beth Israel Hospital). </li></ul></ul><ul><ul><li>Bad example: Jason Calcanis (CEO, Mahalo.com) </li></ul></ul>
  19. 32. 8 Ingredients of a great blog <ul><li>Clean design (not cluttered with ads and crap). </li></ul><ul><ul><li>Good example: Paul Levy (CEO, Beth Israel Hospital). </li></ul></ul><ul><ul><li>Bad example: Huffington Post (not an executive blog mind you, but so, so terrible) </li></ul></ul>
  20. 33. 8 Ingredients of a great blog <ul><li>Cross promoting the business (without blatant advertising). </li></ul><ul><ul><li>Good example: Mark Cuban (CEO, Dallas Mavericks et al) </li></ul></ul><ul><ul><li>Bad example: Ray Lutz / GM Fastlane (GM) </li></ul></ul>
  21. 34. 8 Ingredients of a great blog <ul><li>Text + Multimedia (large blocks of text turn-off readers) </li></ul><ul><ul><li>Good example: Ray Lutz / GM Fastlane (GM) </li></ul></ul><ul><ul><li>Bad example: Mark Cuban (CEO, Dallas Mavericks et al) </li></ul></ul>
  22. 35. Follow the leaders <ul><li>88% of Nonprofits Experimenting with Social Media </li></ul><ul><li>51% of Organizations are Active Users of Social Media </li></ul><ul><li>(Weber Shandwick, Novemer, 2009) </li></ul>
  23. 36. Your homework <ul><li>Plan, start small, evolve as needed </li></ul>
  24. 37. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution <ul><li>Reading </li></ul><ul><li>IntranetBlog.com </li></ul><ul><li>www.PrescientDigital.com </li></ul><ul><li>www.SlideShare.net </li></ul><ul><li>Consulting Help </li></ul><ul><li>Web 2.0 Plan </li></ul><ul><li>Intranet 2.0 Plan </li></ul><ul><li>www.PrescientDigital.com </li></ul>Resources
  25. 38. www.PrescientDigital.com www.PrescientDigital.com
  26. 39. Thursday, January 21 “ Government Websites” (In-depth case study) Next Webinar…
  27. 40. Q & A
  28. 41. Join the Conversation <ul><li>www.IntranetBlog.com </li></ul><ul><li>www.Facebook.com (Search “Intranet Global Forum”) </li></ul><ul><li>www.Twitter.com/t obyward ‏ </li></ul><ul><li>www.Twitter.com/Intranet2 </li></ul><ul><li>www.Slideshare.net/Prescient/slideshows </li></ul><ul><li>Coming soon: Communexions.com </li></ul><ul><li>www.PrescientDigital.com </li></ul><ul><li>416.926.8800 </li></ul>

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