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Presentation webinar by Toby Ward, Prescient Digital Media (www.IntranetBlog.com) on executive blogs by CEOs and other senior management who write blogs -- on the Internet, and on the corporate ...

Presentation webinar by Toby Ward, Prescient Digital Media (www.IntranetBlog.com) on executive blogs by CEOs and other senior management who write blogs -- on the Internet, and on the corporate intranet.

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    Implementing An Executive Blog Slideshare Implementing An Executive Blog Slideshare Presentation Transcript

    • Implementing an Executive Blog Toby Ward, Prescient Digital Media Summary version only. Contact us directly for the full version.
    • Prescient Digital Media
      • We build highly effective websites & intranets
      • Aligning business with the web
    • Agenda
      • Who’s blogging (10 mins)
      • Executive blog examples (30 mins)
      • Planning & recommendations (5 mins)
      • Q & A (15 mins)
      • NOTE: this presentation on Slideshare only shows a few of the examples used. For a complete version, please contact us directly to arrange for a presentation of the complete version with all the intranet case study examples.
    • Think about
      • Do employees read blogs & use social media?
      • Are employees using social media to talk about you?
      • Are you moderating the conversation?
    • Groundswell
      • Nearly 70% of all Internet users visit social networks
      • (Cone, Business in Social Media Study, 1983)
    • Expectation
      • 93% of social media users believe a company should have a social media presence
      • (Nielsen, 2009)
    • Demand
      • 39% of employees under the age of 25 would consider leaving their job if their company banned tools such as Facebook
      • (Telindus, Social Media Study, 2008)
    • Your competition
      • “ For companies, resistance to social media is futile.
      • Your competitors are already there.
      • Catch up… or catch you later.”
      • (Business Week, February 19, 2009)
    • Blog deployment (45%) Enterprise deployment 13% Limited use 32% Not yet… have plans 19% Not yet… considering 26% No plans 11%
    • Intranet 2.0 Tools
    • Case study examples
      • NOTE: this presentation on Slideshare only shows a few of the examples used. For a complete version, please contact us directly to arrange for a presentation of the complete version with all the intranet case study examples.
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    • SharePoint 2010 – My Profile
    • Planning & Recommendations
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    • 8 Ingredients of a great blog
      • Audience specific content (well-written & subject focused).
        • Good example: John Dragoon (CMO, Novell ).
        • Bad example: Jim Estill (former CEO, SYNNEX).
    • 8 Ingredients of a great blog
      • Current, fresh content (timely).
        • Good example: Paul Levy (CEO, Beth Israel Hospital).
        • Bad example: Jonathan Schwartz (President & CEO, Sun Microsystems )
    • 8 Ingredients of a great blog
      •    Easy to navigate (content categories).
        • Good example: Bill Marriott (Chairman, Marriott).
        • Bad example: Ross Mayfield (CEO, Socialtext )
    • 8 Ingredients of a great blog
      • Social media integration (bookmarking, sharing options, Twitter).
        • Good example: Matt Blumberg (CEO, Return Path )
        • Bad example: Bill Marriott (Chairman, Marriott).
    • 8 Ingredients of a great blog
      • Audience engagement (user comments & responding to comments).
        • Superb example: Paul Levy (CEO, Beth Israel Hospital).
        • Bad example: Jason Calcanis (CEO, Mahalo.com)
    • 8 Ingredients of a great blog
      • Clean design (not cluttered with ads and crap).
        • Good example: Paul Levy (CEO, Beth Israel Hospital).
        • Bad example: Huffington Post (not an executive blog mind you, but so, so terrible)
    • 8 Ingredients of a great blog
      • Cross promoting the business (without blatant advertising).
        • Good example: Mark Cuban (CEO, Dallas Mavericks et al)
        • Bad example: Ray Lutz / GM Fastlane (GM)
    • 8 Ingredients of a great blog
      • Text + Multimedia (large blocks of text turn-off readers)
        • Good example: Ray Lutz / GM Fastlane (GM)
        • Bad example: Mark Cuban (CEO, Dallas Mavericks et al)
    • Follow the leaders
      • 88% of Nonprofits Experimenting with Social Media
      • 51% of Organizations are Active Users of Social Media
      • (Weber Shandwick, Novemer, 2009)
    • Your homework
      • Plan, start small, evolve as needed
    • Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
      • Reading
      • IntranetBlog.com
      • www.PrescientDigital.com
      • www.SlideShare.net
      • Consulting Help
      • Web 2.0 Plan
      • Intranet 2.0 Plan
      • www.PrescientDigital.com
      Resources
    • www.PrescientDigital.com www.PrescientDigital.com
    • Thursday, January 21 “ Government Websites” (In-depth case study) Next Webinar…
    • Q & A
    • Join the Conversation
      • www.IntranetBlog.com
      • www.Facebook.com (Search “Intranet Global Forum”)
      • www.Twitter.com/t obyward ‏
      • www.Twitter.com/Intranet2
      • www.Slideshare.net/Prescient/slideshows
      • Coming soon: Communexions.com
      • www.PrescientDigital.com
      • 416.926.8800