Implementing An Executive Blog Slideshare

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Presentation webinar by Toby Ward, Prescient Digital Media (www.IntranetBlog.com) on executive blogs by CEOs and other senior management who write blogs -- on the Internet, and on the corporate …

Presentation webinar by Toby Ward, Prescient Digital Media (www.IntranetBlog.com) on executive blogs by CEOs and other senior management who write blogs -- on the Internet, and on the corporate intranet.

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  • 1. Implementing an Executive Blog Toby Ward, Prescient Digital Media Summary version only. Contact us directly for the full version.
  • 2. Prescient Digital Media
    • We build highly effective websites & intranets
    • Aligning business with the web
  • 3. Agenda
    • Who’s blogging (10 mins)
    • Executive blog examples (30 mins)
    • Planning & recommendations (5 mins)
    • Q & A (15 mins)
    • NOTE: this presentation on Slideshare only shows a few of the examples used. For a complete version, please contact us directly to arrange for a presentation of the complete version with all the intranet case study examples.
  • 4. Think about
    • Do employees read blogs & use social media?
    • Are employees using social media to talk about you?
    • Are you moderating the conversation?
  • 5. Groundswell
    • Nearly 70% of all Internet users visit social networks
    • (Cone, Business in Social Media Study, 1983)
  • 6. Expectation
    • 93% of social media users believe a company should have a social media presence
    • (Nielsen, 2009)
  • 7. Demand
    • 39% of employees under the age of 25 would consider leaving their job if their company banned tools such as Facebook
    • (Telindus, Social Media Study, 2008)
  • 8. Your competition
    • “ For companies, resistance to social media is futile.
    • Your competitors are already there.
    • Catch up… or catch you later.”
    • (Business Week, February 19, 2009)
  • 9. Blog deployment (45%) Enterprise deployment 13% Limited use 32% Not yet… have plans 19% Not yet… considering 26% No plans 11%
  • 10. Intranet 2.0 Tools
  • 11. Case study examples
    • NOTE: this presentation on Slideshare only shows a few of the examples used. For a complete version, please contact us directly to arrange for a presentation of the complete version with all the intranet case study examples.
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  • 24. SharePoint 2010 – My Profile
  • 25. Planning & Recommendations
  • 26.  
  • 27. 8 Ingredients of a great blog
    • Audience specific content (well-written & subject focused).
      • Good example: John Dragoon (CMO, Novell ).
      • Bad example: Jim Estill (former CEO, SYNNEX).
  • 28. 8 Ingredients of a great blog
    • Current, fresh content (timely).
      • Good example: Paul Levy (CEO, Beth Israel Hospital).
      • Bad example: Jonathan Schwartz (President & CEO, Sun Microsystems )
  • 29. 8 Ingredients of a great blog
    •    Easy to navigate (content categories).
      • Good example: Bill Marriott (Chairman, Marriott).
      • Bad example: Ross Mayfield (CEO, Socialtext )
  • 30. 8 Ingredients of a great blog
    • Social media integration (bookmarking, sharing options, Twitter).
      • Good example: Matt Blumberg (CEO, Return Path )
      • Bad example: Bill Marriott (Chairman, Marriott).
  • 31. 8 Ingredients of a great blog
    • Audience engagement (user comments & responding to comments).
      • Superb example: Paul Levy (CEO, Beth Israel Hospital).
      • Bad example: Jason Calcanis (CEO, Mahalo.com)
  • 32. 8 Ingredients of a great blog
    • Clean design (not cluttered with ads and crap).
      • Good example: Paul Levy (CEO, Beth Israel Hospital).
      • Bad example: Huffington Post (not an executive blog mind you, but so, so terrible)
  • 33. 8 Ingredients of a great blog
    • Cross promoting the business (without blatant advertising).
      • Good example: Mark Cuban (CEO, Dallas Mavericks et al)
      • Bad example: Ray Lutz / GM Fastlane (GM)
  • 34. 8 Ingredients of a great blog
    • Text + Multimedia (large blocks of text turn-off readers)
      • Good example: Ray Lutz / GM Fastlane (GM)
      • Bad example: Mark Cuban (CEO, Dallas Mavericks et al)
  • 35. Follow the leaders
    • 88% of Nonprofits Experimenting with Social Media
    • 51% of Organizations are Active Users of Social Media
    • (Weber Shandwick, Novemer, 2009)
  • 36. Your homework
    • Plan, start small, evolve as needed
  • 37. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
    • Reading
    • IntranetBlog.com
    • www.PrescientDigital.com
    • www.SlideShare.net
    • Consulting Help
    • Web 2.0 Plan
    • Intranet 2.0 Plan
    • www.PrescientDigital.com
    Resources
  • 38. www.PrescientDigital.com www.PrescientDigital.com
  • 39. Thursday, January 21 “ Government Websites” (In-depth case study) Next Webinar…
  • 40. Q & A
  • 41. Join the Conversation
    • www.IntranetBlog.com
    • www.Facebook.com (Search “Intranet Global Forum”)
    • www.Twitter.com/t obyward ‏
    • www.Twitter.com/Intranet2
    • www.Slideshare.net/Prescient/slideshows
    • Coming soon: Communexions.com
    • www.PrescientDigital.com
    • 416.926.8800