0
How To Sell An Intranet Redesign                                                        Toby Ward               Watch the ...
Agenda•   The business case•   Employer of choice•   Metrics for selling•   6 killer reasons•   Q&A
#intranet2@tobyward   @intranet2
About Us1/15/2013   Confidential © 2012 Prescient Digital Media
World Leading Intranet Experts• 12 years of profitable history• Dozens of Fortune 500 Clients• World-Renown Thought Leader...
Clients
PrescientDigital.com•   Hundreds of articles•   Dozens of white papers & reports•   Dozens of case studies & videos•   Acc...
First ever intranet methodology
First to define & study “social intranet”
The Business Case© 2013 Prescient Digital Media   Not for distribution
More than ROI• A business case should weave a complete story    – Cost / benefits    – Return on investment    – Opportuni...
Identify the problems / needs
Prescient Assessment Detail© 2012 Prescient Digital Media  2013                           Not For Distribution
Deliver the plans & design
© 2013 Prescient Digital Media   Not for distribution
Employer of choice© 2013 Prescient Digital Media   Not for distribution
Career Model: Free agency• 4.1 years: median years person stays with an organization  (U.S. Department of Labour)• 7 – 10 ...
Competing for talent•   Recruiting and retaining qualified staff•   Time to productivity•   Employee engagement•   Knowled...
Gen X & Millenials•   Millennials: 21% of respondents•   Generation X: 29% if respondents•   Boomers: 37% of respondents• ...
Talkin’ With My Generation "My employer does a GOOD JOB COMMUNICATING with me and other employees of MY GENERATION."
Getting Social "Social media and networks, online communities and other Internet communications tools are important to me ...
Metrics for selling© 2013 Prescient Digital Media   Not for distribution
Intranet value• Intranets & corporate portals are widely valued for:   – streamlining business processes   – driving opera...
Inherent Value• Much of the derived value from an intranet is latent; intangible  ‘softer’ savings• Inherently understood ...
Benefits           28
All about sales • ROI is all about “selling the benefit” • Put on your sales hats • Measure as much as possible – let mana...
The Super Sleuth Homepage                            30
Lead Submission Form   © 2006 - 2010 Prescient Digital Media – Strictly Confidential                                      ...
SuperSleuth Benefits Has increased leads by more than 100%.    One easy-to-access company-wide program.    Promotes lea...
British Telecom idea jar (Ideas)• BT Ideas encourages staff to submit ideas online• Implemented ideas pay out rewards• Apr...
IBM• e-HR saves the company more than $500 million a year• $284 million in e-learning alone• Employee satisfaction with HR...
Client Example© 2013 Prescient Digital Media   Not for distribution
ROI from Web 2.0• 52% of organizations using Web 2.0 achieved Best-in-Class  performance compared to only 5% that didn’t• ...
Wiki ROI • T. Rowe Price adds 1,500 workers to its call center each tax   season & transferred the entire training program...
Social networking ROI   Sabre (cubeless)      Frequent Use       60% of questions answered within one hour of posting  ...
More than ROI"Its like an option-value in the future. The value ofinvesting in the Web comes from the options it will crea...
Benefits Realized: IBM• 80% IBM employees visit w3 at least once per day• 68% view the intranet as crucial to their jobs• ...
Case Study: IBM intranet w3© 2013 Prescient Digital Media   Not for distribution   43
Efficiency examples • Empower Line Managers    – 42% of managers said      they accidentally use the      wrong informatio...
6 Killer Reasons© 2013 Prescient Digital Media   Not for distribution
Executives need it94% of executives are using Web 2.0 to boost internal comms.Strictly Confidential   © 2011 Prescient Dig...
The competition does it
Adds ‘tacit’ knowledge & context to a sea of conten
New hires expect it      Employees under 40 use social media everyday;they expect that the company they work for also does.
Virtually every single knowledge worker under the age of 50 uses social mediaStrictly Confidential   © 2011 Prescient Digi...
Next webinar         The State of      The Social Intranet               February 12, 12:30 EST
Intranet Insight > PrescientDigital.com
Questions?
56    Toby Wardtoby@prescientdigital.comwww.PrescientDigital.com  www. IntranetBlog.com       @TobyWard      416.986.2226
How to Sell an Intranet Redesign to your Boss
How to Sell an Intranet Redesign to your Boss
How to Sell an Intranet Redesign to your Boss
How to Sell an Intranet Redesign to your Boss
How to Sell an Intranet Redesign to your Boss
How to Sell an Intranet Redesign to your Boss
How to Sell an Intranet Redesign to your Boss
How to Sell an Intranet Redesign to your Boss
Upcoming SlideShare
Loading in...5
×

How to Sell an Intranet Redesign to your Boss

1,795

Published on

In this webinar, Prescient’s President and CEO Toby Ward discusses the secrets to convincing senior executives about the value of an intranet redesign.

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,795
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
33
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "How to Sell an Intranet Redesign to your Boss"

  1. 1. How To Sell An Intranet Redesign Toby Ward Watch the webinar video instead© 2013 Prescient Digital Media Not for distribution
  2. 2. Agenda• The business case• Employer of choice• Metrics for selling• 6 killer reasons• Q&A
  3. 3. #intranet2@tobyward @intranet2
  4. 4. About Us1/15/2013 Confidential © 2012 Prescient Digital Media
  5. 5. World Leading Intranet Experts• 12 years of profitable history• Dozens of Fortune 500 Clients• World-Renown Thought Leaders; 150+ intranets
  6. 6. Clients
  7. 7. PrescientDigital.com• Hundreds of articles• Dozens of white papers & reports• Dozens of case studies & videos• Access to multiple social media channels
  8. 8. First ever intranet methodology
  9. 9. First to define & study “social intranet”
  10. 10. The Business Case© 2013 Prescient Digital Media Not for distribution
  11. 11. More than ROI• A business case should weave a complete story – Cost / benefits – Return on investment – Opportunities created
  12. 12. Identify the problems / needs
  13. 13. Prescient Assessment Detail© 2012 Prescient Digital Media 2013 Not For Distribution
  14. 14. Deliver the plans & design
  15. 15. © 2013 Prescient Digital Media Not for distribution
  16. 16. Employer of choice© 2013 Prescient Digital Media Not for distribution
  17. 17. Career Model: Free agency• 4.1 years: median years person stays with an organization (U.S. Department of Labour)• 7 – 10 jobs over course of career
  18. 18. Competing for talent• Recruiting and retaining qualified staff• Time to productivity• Employee engagement• Knowledge worker productivity
  19. 19. Gen X & Millenials• Millennials: 21% of respondents• Generation X: 29% if respondents• Boomers: 37% of respondents• Veterans: 13% of respondents
  20. 20. Talkin’ With My Generation "My employer does a GOOD JOB COMMUNICATING with me and other employees of MY GENERATION."
  21. 21. Getting Social "Social media and networks, online communities and other Internet communications tools are important to me in the workplace."
  22. 22. Metrics for selling© 2013 Prescient Digital Media Not for distribution
  23. 23. Intranet value• Intranets & corporate portals are widely valued for: – streamlining business processes – driving operational efficiencies – enhancing communications and collaboration – reducing the cost of internal business functions – improving and supporting sales process – Increasing sales 26
  24. 24. Inherent Value• Much of the derived value from an intranet is latent; intangible ‘softer’ savings• Inherently understood that the telephone is an essential value in the operations of most if not all businesses• In many ways, intranets are like telephones – much of the value is unseen and not measurable, but is inherently understood 27
  25. 25. Benefits 28
  26. 26. All about sales • ROI is all about “selling the benefit” • Put on your sales hats • Measure as much as possible – let management decide later what works and doesn’t work • Be aggressive in your measurement and estimates 29
  27. 27. The Super Sleuth Homepage 30
  28. 28. Lead Submission Form © 2006 - 2010 Prescient Digital Media – Strictly Confidential 31
  29. 29. SuperSleuth Benefits Has increased leads by more than 100%.  One easy-to-access company-wide program.  Promotes lead exchange across business segments / breaks down silos.  Reduces administrative effort, leads get to sales executives more quickly for action.  Works well in our decentralized organization. 32
  30. 30. British Telecom idea jar (Ideas)• BT Ideas encourages staff to submit ideas online• Implemented ideas pay out rewards• Aprx. 10% of ideas are implemented• Ideas has saved BT nearly £100m (US$173 million) over the past four years• 10 per cent of the savings up to a maximum of £30,000• BT paid out £400,000 (about US$700,000) to employees in the fourth year 33
  31. 31. IBM• e-HR saves the company more than $500 million a year• $284 million in e-learning alone• Employee satisfaction with HR rose from 40% to 90%.• Usage and value: 80% access the intranet daily• Workforce enablement: 68% view the intranet as crucial to their jobs• Employee retention: 52% are more satisfied to be an IBM employee because of information obtained on the intranet 34
  32. 32. Client Example© 2013 Prescient Digital Media Not for distribution
  33. 33. ROI from Web 2.0• 52% of organizations using Web 2.0 achieved Best-in-Class performance compared to only 5% that didn’t• Companies using Web 2.0 tools achieved 18% increase in engagement vs. 1% among those that didn’t -- Aberdeen Group
  34. 34. Wiki ROI • T. Rowe Price adds 1,500 workers to its call center each tax season & transferred the entire training program to a wiki. • Price encouraged new employees to take notes during the sessions and then add notes, comments & recommendations to the wiki. • As a result, the company estimates that it saves 1-2 mins. per call at $20 per min. • Net result = millions of dollars).
  35. 35. Social networking ROI Sabre (cubeless)  Frequent Use  60% of questions answered within one hour of posting  90% of questions answered within 24 hours of posting  Each question posted receives an average of 9 answers  Faster speed-to-market  People find information faster  New-hires ramp up faster  Growing cost savings  US$500,000 hard cost savings in first year
  36. 36. More than ROI"Its like an option-value in the future. The value ofinvesting in the Web comes from the options it will createfor an organization in the future.” -David Upton, Harvard School of Business Professor 40
  37. 37. Benefits Realized: IBM• 80% IBM employees visit w3 at least once per day• 68% view the intranet as crucial to their jobs• Employee retention: 52% are more satisfied to be an IBM employee because of information obtained on w3
  38. 38. Case Study: IBM intranet w3© 2013 Prescient Digital Media Not for distribution 43
  39. 39. Efficiency examples • Empower Line Managers – 42% of managers said they accidentally use the wrong information at least once a week. (Source: Accenture, 2007 Study) – 57% of respondents said that having to go to numerous sources to compile information is a difficult aspect of managing information for their jobs. (Source: Accenture, 2007 Study)
  40. 40. 6 Killer Reasons© 2013 Prescient Digital Media Not for distribution
  41. 41. Executives need it94% of executives are using Web 2.0 to boost internal comms.Strictly Confidential © 2011 Prescient Digital Media (Building the Web 2.0 Enterprise survey)Not For Distribution
  42. 42. The competition does it
  43. 43. Adds ‘tacit’ knowledge & context to a sea of conten
  44. 44. New hires expect it Employees under 40 use social media everyday;they expect that the company they work for also does.
  45. 45. Virtually every single knowledge worker under the age of 50 uses social mediaStrictly Confidential © 2011 Prescient Digital MediaNot For Distribution
  46. 46. Next webinar The State of The Social Intranet February 12, 12:30 EST
  47. 47. Intranet Insight > PrescientDigital.com
  48. 48. Questions?
  49. 49. 56 Toby Wardtoby@prescientdigital.comwww.PrescientDigital.com www. IntranetBlog.com @TobyWard 416.986.2226
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×