Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Toby Ward, Prescient Digital Media eHealth 2.0

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Agenda Overview Case study examples Mission critical planning Practical Advice

Overview

Case study examples

Mission critical planning

Practical Advice

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution + Toby Ward CEO, Chief Blogger, Prescient Digital Media Internet & intranet management consultants We build highly effective websites & intranets Clients include:

CEO, Chief Blogger, Prescient Digital Media

Internet & intranet management consultants

We build highly effective websites & intranets

Clients include:

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Overview

eHealth 2.0 Promote networks of relationships Transforms users into publishers Discuss, share & collaborate From one to many -> many to many

Promote networks of relationships

Transforms users into publishers

Discuss, share & collaborate

From one to many -> many to many

Social Media Examples Conversation-enabled publishing platforms Social networks Social bookmarking Democratized content networks Micro-blogging / Presence Content sharing sites Virtual networking platforms

Evolution 1.0 2.0 Corporate news  Care Pages Executives speech  Executive blog Taxonomy  Folksonomy Quick poll  Discussion forums Generic report  Regular podcasts Wellness information  Regular podcasts Content management (CMS)  Wikis Directories (A-Z)  Tagging Sticky content  RSS

1.0 2.0

Corporate news  Care Pages

Executives speech  Executive blog

Taxonomy  Folksonomy

Quick poll  Discussion forums

Generic report  Regular podcasts

Wellness information  Regular podcasts

Content management (CMS)  Wikis

Directories (A-Z)  Tagging

Sticky content  RSS

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Discussion Forums

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Wikis

Wikipedia.org 16.6 million pages, 9.5 million authors 250 languages

16.6 million pages, 9.5 million authors

250 languages

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Blogs

Employee blogs - Sun

May 2008 July 2008 Sun blog stats

Sun Blogging Policy Prohibits discussing "non-public" information: Financial data Programming code Personal information about other individuals “ Work-related legal proceedings or controversies" Blogging Guidelines: http://www.sun.com/aboutsun/media/blogs/BloggingGuidelines.pdf Blogging Policy: http://www.sun.com/aboutsun/media/blogs/policy.html

Prohibits discussing "non-public" information:

Financial data

Programming code

Personal information about other individuals

“ Work-related legal proceedings or controversies"

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Multimedia

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Care Pages

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Social Networking

Social networking Individual and group conversations

Individual and group conversations

Doctor-guided search

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Practical Advice

Best Practices Planning – the essential requisite Leadership sets the tone Engaging the audience Evolution, not revolution (trial & test)‏ Benchmark and cherry-pick from the leaders Monitor the conversation Keep pace with the trends and best practices Measure, measure, measure

Planning – the essential requisite

Leadership sets the tone

Engaging the audience

Evolution, not revolution (trial & test)‏

Benchmark and cherry-pick from the leaders

Monitor the conversation

Keep pace with the trends and best practices

Measure, measure, measure

Trial #1 Executive blog: Create a single blog for all executives to share with one post from each per month

Executive blog:

Create a single blog for all executives to share with one post from each per month

eHealth 2.0 Blueprint Business requirements – Who? What? When? How much? What is needed, what do employees want – business require? eHealth 2.0 plan – alignment with the business, intended benefits, specific goals, & media types (blogs, wikis, RSS, etc.) & functionality Content policies – The rules: roles & responsibilities, supporting policies, dos and don’ts Implementation – will work with internal IT to 2-3 social media tools (e.g. 1 blog and 2 wikis with several options, features and content focuses) & the supporting RSS

Business requirements – Who? What? When? How much? What is needed, what do employees want – business require?

eHealth 2.0 plan – alignment with the business, intended benefits, specific goals, & media types (blogs, wikis, RSS, etc.) & functionality

Content policies – The rules: roles & responsibilities, supporting policies, dos and don’ts

Implementation – will work with internal IT to 2-3 social media tools (e.g. 1 blog and 2 wikis with several options, features and content focuses) & the supporting RSS

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Reading eHealthNews.com e-health-insider.com eHealthOnline.org WSJ Health Blogs blogs.wsj.com/health/ Reports eHealth Intelligence Reports (WHO)‏ www.who.int/goe/ehir Consulting Help eHealth 2.0 Plan PrescientDigital.com

Reading

eHealthNews.com

e-health-insider.com

eHealthOnline.org

WSJ Health Blogs

blogs.wsj.com/health/

Reports

eHealth Intelligence Reports (WHO)‏

www.who.int/goe/ehir

Consulting Help

eHealth 2.0 Plan

PrescientDigital.com

Toby Ward, President, Prescient Digital Media [email_address] www.PrescientDigital.com www. IntranetBlog.com www.Twitter.com/TobyWard www.Twitter.com/Intranet2 www.Facebook.com (search “Intranet Global Forum”) ‏ 416.986.2226