5 Portal Problems and Their Solutions

Who is Prescient? o 11 years of rich history o World-class intranet experts o Strategic Internet & intranet consulting, planning & design services to many Fortune 500 & big brand clients, small and medium-size leaders o More intranet engagements & clients than any firm (class) o A well defined and proven methodology Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 4

Today’s Agendao Why do so many portal project fail?o Overview of 5 most common issues: • Ignoring end-user requirements • Failure to adapt to new generation of employees • Underestimating cost/complexity • No plan for content renewal • Lack of governance modelo Q&A Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 8

High Failure Rates40% % of portal initiatives that fail to garner adequate adoption to achieve ROI. Source: Gartner, 2012 Portal, Content and Collaboration Summit Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 9

High Failure Rates10-15% % of portal initiatives that are scrapped altogether. Source: Gartner, 2012 Portal, Content and Collaboration Summit Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 10

High Failure Rates50% % of projects that take longer to complete than expected Source: Gartner, 2012 Portal, Content and Collaboration Summit Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 11

Ignoring End User Requirements o Intranet is not a push medium o Don’t always assume users want traditional intranet content Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 14

Business requirements 10 Super 9 8 7 Good 6 5 Passing Grade 4 3 Poor 2 1 Terrible• Interviews• User Surveys North America• Focus Groups Outside North America 0% 20% 40% 60% 80% 100% Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 16

Solution #5: Gather Business Requirements o Eases political tensions o Gives employees a voice o Ensures long term participation o Breaks down silos o Increases adoption rates Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 17

Problem #4: New Generation of Employees41% say “Social media and networks, online communities and other Internet communications tools are important to me in the workplace.” Source: Insidedge Generational Communications Survey, 2011 Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 21

Problem #4: New Generation of EmployeesWhat’s changing:o Digital natives joiningo Baby-boomers retiringo Always connectedo Personal/business lives blurredo Accustomed to social learning Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 26

Solution #4: Start Planning 82% % of organizations without Intranet 2.0 tools are currently planning for social media. Source: Social Intranet Study, 2011 Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 27

Problem #3: Underestimate Cost/Complexity o Allocating minimum budget and timeline to planning leads to bigger problems down the road. Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 32

Problem #3: Underestimate Cost/Complexityo Intranet often collectively refers to many disparate KMSso Scope creepo Snowball effect Corporate intranet Other KMSs (CRM, HRIS, ERP etc.) EVERYTHING Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 33

Solution #3: Underestimate Cost/Complexityo Scope needs to be defined up fronto Minimum 6 – 8 weeks for Assessment & Planningo 3 – 4 weeks for Technology Evaluationo Phased approach Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 34

Problem #2: Lack of fresh, relevant content o Few organizations allow employees to rate content (e.g. 1-5 stars, thumbs up/down). o Only 29% have content ratings o 14% enterprise wide use o 24% have no plans or interest Source: Social Intranet Study, 2011 Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 37

Problem #2: Lack of fresh, relevant contento Employees use inaccurate/outdated information.o Lose faith in content, rely on less efficient means of information retrieval (e.g. email).o Intranet becoming less “sticky”. Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 39

Solution #2: Lack of fresh, relevant contento Lifecycle, not a one-time evento Not a “set-it-forget-it” tasko Requires continual monitoringo Solution: Content Management Plan and Governance Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 46

Problem #1: Lack of Governance Modelo Often an after-thought in many organizationso Many orgs. still do not have a governance model (22%). Source: Social Intranet Study, 2011 Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 48

Problem #1: Lack of Governance Modelo Those managing the intranet can be spread too thin.o Many intranets are managed only by a handful of people. Source: Social Intranet Study, 2011 Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 49

Problem #1: Lack of Governance Model46%% of orgs. have twoto five staff dedicated tomanaging the intranet. Source: Social Intranet Study, 2011 Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 50

Problem #1: Lack of Governance Modelo One intranet; many owners • e.g. Corporate Communications owns content, IT owns the technology.o Gray areas Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 51

Solution #1: Lack of Governance Modelo Involves more people than just the day-to-day managers.o Which one is right for your organization? Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 52

56Contact Usprescient@prescientdigital.comwww.PrescientDigital.comwww. IntranetBlog.comwww.Twitter.com/intranet2www.Communexions.com416.926.8800 Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 56

5 Portal Problems and Their Solutions

by Prescient Digital Media on Jun 11, 2012

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