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10 Steps to a Social Intranet

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  • 1. Strictly Confidential © 2010 Prescient Digital Media Not For Distribution Julian Mills, Prescient Digital Media October 2010 10 Steps to a Social Intranet Watch the webinar video instead
  • 2. @millsj007 @intranet2 #intranet2 Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 3. Prescient Digital Media  We build highly effective websites & intranets Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 4. Webinar participation Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 5. 1. Overarching plan 2. Executive sponsorship 3. Active conversations 4. Tools & functionality 5. Technology selection 10 Steps 6. Intranet governance model 7. Social media policy 8. Training 9. Communications plan 10. Who’s responsible? Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 6. “Consumer-grade” technology 1 engineer for every 1.1 million users No help desk 47% Spent less than $10,000 on social intranet technology (Prescient 2010 Intranet 2.0 survey) Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 7. Demographic Shifts  50% of the workforce are millenials  “I absolutely buy that Millennials have different technology habits and preferences than us older workers. In short, they consider enterprise 2.0 the no-brainer default rather than something scary and weird. But that's about the biggest difference I see.”  Source: Andrew McAfee Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 8. Growth of Knowledge Workers  75% of workforce in healthcare and education are knowledge workers  Wages account for 18% of GDP in United States  Premium of 55% to 75% versus those who perform production or transactional tasks  Measure by quality and quantity of interactions  Source: McKinsey Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 9. U.S. Government Lost & Found  $15.4 billion lost to poor knowledge worker productivity  Average Federal Government employee loses 1 hour per day looking for information  44%: not knowing what information is available is a big problem  Source: MeriTalk Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 10. Improved Collaboration Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 11. #1 Overarching plan Web 2.0 @ Cisco: The Evolution Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 12. Knowledge worker productivity Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 13. Do you know?  Percentage of knowledge workers  Workplace demographics  Culture/hierarchy/executive communications  Employee engagement levels  Current usage of social media  Current use of intranet/alternatives  Current and future business challenges Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 14. Locus of control Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 15. #2: Executive support Strictly Confidential © 2010 Prescient Digital Media Not For Distribution Source: Intranet 2.0 Gobal Study 2010
  • 16. Requirements aligned (Gartner) Consumers want to:  Keep informed of what friends are doing and thinking  Easily tap into their opinions and advice  Mobilize them for events and causes  Control what others can see and know about me  Tailor the platform with extensions and applications  Tag videos and postings that other people should see, filtering out the noise  Know which sources and Web sites friends use Business users want to:  Keep informed of what colleagues are doing and thinking  Easily tap into their opinions and advice  Mobilize them for events and projects  Control what others can see and know about me  Tailor the platform with extensions and applications  Tag documents and postings that other people should see, filtering out the noise  Know which sources and Web sites colleagues use Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 17. Start measuring! Strictly Confidential © 2010 Prescient Digital Media Not For Distribution Source: Intranet 2.0 Gobal Study 2010
  • 18. Metrics & Measurement Activity & engagement  Members  Posts/threads  Comments or ideas  Tags, votes, bookmarks  Active profiles  Post frequency/density Business value  Productivity  Knowledge sharing  Engagement  Consistent messaging  Tools to do their job  Interaction with content Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 19. Knowledge worker productivity Source: Consejo Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 20. # 3 Active conversations Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 21. Motivated to contribute  Only 34% of employees have never contributed content or have done so infrequently  91% of organizations that have Intranet 2.0 tools have had employees contribute content to the tools (at the very least, infrequently)  30% of organizations have employees that contribute content on a daily basis (or multiple times per day) Strictly Confidential © 2010 Prescient Digital Media Not For Distribution Source: Intranet 2.0 Gobal Study 2010
  • 22. Return on participation Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 23. # 4 Tools & Functionality Strictly Confidential © 2010 Prescient Digital Media Not For Distribution Source: Intranet 2.0 Gobal Study 2010
  • 24. Intranet 2.0 Tools 24 Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 25. #5 Technology selection  “I have better tools in my living room than you give me at work.”  Find the hidden IT department Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 26. BC Government @Work Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 27. #6 Intranet governance Strictly Confidential © 2010 Prescient Digital Media Not For Distribution Source: Intranet 2.0 Gobal Study 2010
  • 28. Must have  Ownership structure (organization chart)  Roles and responsibilities of owners, direct reports, content and application owners  Decision making process and procedures  Policies and standards Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 29. # 7 Social media policies Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 30. Document desired behaviour Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 31. # 8 Training  Intel’s Digital IQ training program  "We created Digital IQ to raise all boats and to up-level our sales and marketing employees' skills and understandings of this dynamic digital marketing world. ... [T]he program is open to all global employees who wish to expand their understandings of digital and emerging media.“  Source: Bryan Rhoads, Senior Digital Strategist at Intel (Harvard Business Review) Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 32. Course examples  Tweet Like You Mean It: The Right Way To Tweet Your Brand  The Importance of Brand Identity in Social Media  WOM (Word Of Mouth) The Anatomy of Buzz  Social Media Measurement  Viral Marketing  Mobile Marketing: Wide Reach of a Small Screen  China's Social Media Landscape Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 33. New RulesSame Road We must have discipline to prioritize information New tools make it easer to give employees a voice Easier to equip managers as communicators – do it! Use all the tools at your disposal … wisely Employees need certain information to do their jobs People want information in different ways Managers are the most credible communicators Employees want to share their opinions & be heard # 9 Communications plan Source: Insidedge Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 34. Think how people filter info •When’s my next raise? •How can I advance? •What ‘s expected of me? •What’s going on with my team? •Is my job safe? Stuff they want •Our mission •Our performance •Our strategy •Our goals •Our expectations Stuff you want them to have •What’s the competition doing? •Who’s coming? Who’s going? Who got promoted? •What’s going on in our industry? All the other stuff Diminishing attention span Strictly Confidential © 2010 Prescient Digital Media Not For Distribution Source: Insidedge
  • 35. What kind of communicator will your company be? Strictly Confidential © 2010 Prescient Digital Media Not For Distribution Source: Insidedge
  • 36. #10 Who’s responsible? Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 37. Community Manager  The community selected 2 bloggers after a call-out  7 people submitted samples  Community Manager spoke with each one  Community Manager their posts  Bloggers agreed to align with the Terms of Use for the site, and to try to write at least once a week Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 38. Pick a street Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 39. www.PrescientDigital.com www.Prescie ntDigital.com
  • 40. Communexions.com For discussion & links to the slides Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 41. Q & A Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
  • 42. jmills@prescientdigital.com www.PrescientDigital.com www. IntranetBlog.com www.Twitter.com/millsj007 www.Twitter.com/Intranet2 www.Communexions.com Strictly Confidential © 2010 Prescient Digital Media Not For Distribution Contacts