101102 fresno local briefing power pointPresentation Transcript
HART RESEARCH A S S O T E S C I A THETARRANCEGROUP CA Latino Voter Poll: Early Learning is a Winning Issue Key findings from statewide surveyConducted for
2 Latinos In California More than one third of California’s population is Latino. Latinos will be California's largest ethnic group by 2020. There are 5.4 million eligible Latino voters in California, 24% of all eligible voters in the state. Starting in 2006, a majority of new registered voters in California have been Latinos.
Latino Voters In California Latino voters support candidates who speak to the issues most important to them: In this November’s election, 28% of Latinos voted for Meg Whitman. In the 2003 Gubernatorial recall election, 42% of Latino voters supported Governor Schwarzenegger over Cruz Bustamante. 3
Latino Voters in November 2nd Election Latinos made up 22% of all voters in November’s election. Latinos made the difference in some of California's most important races. Governor-Elect Jerry Brown – advantage among Latino voters accounted for just over 7 percent advantage in the overall vote. He won by 11 percent. Senator Barbara Boxer – Latinos accounted for just over 8 percent of advantage. She won by 9 percent. 4
5 Latino Children In California Latino children account for more than half of all kids under age 5 in CA. By 2025, Latinos will make up almost half of new labor force in CA. Our state’s future depends on ensuring young Latino children have opportunity to access early education. Builds foundation to excel in K-12. Places on pathway to success in college, careers.
6 Survey Methodology Statewide telephone survey conducted July 19 – 25, 2010, among 895 registered Latino voters in California. Bilingual interviewers were used for all interviews; 252 respondents took the survey in Spanish. Margin of error = ±3.4 percentage points.
7 Education Candidate Is Most Appealing % saying each candidate description for governor/legislator appeals a great deal Believes education is the pathway to opportunity Will ensure children have opportunity to get a great education Will do what’s best for CA families Knows/looks out for CA Latino community Will hold down taxes for average CA Wants to invest in infrastructure for CA future Fiscal conservative, will make needed cuts to balance budget
8 State Receives Poor Marks On Education Excellent job Poor job Not sure Good job Fair job Evaluation of California’s Performance in Selected Areas Providing Latino children with same educational opportunities as others Giving children the opportunity to get a good education Providing children an education that will allow them to compete/succeed in today’s economy Ensuring students are grounded in the basics of math, reading, writing
9 Latinos Believe Preschool Is Important, Gives Children An Advantage Description of Preschool Programs: “Organized learning programs outside the home for young children that help children develop social skills and introduce them to early reading and math” Importance of Attending Preschool before Kindergarten Children’s Advantage in School after Attending Preschool Less important/ not sure No advantage/ not sure Extremely important Large advantage 86% CHILDREN HAVE ADVANTAGE 83% HIGHLY IMPORTANT Small advantage Very important
10 Ready for Kindergarten: Greatest Gains for Kids Who Need It Most
11 California’s Efforts to Ensure Quality Preschool Available and Affordable to All California Not Doing Enough To Ensure Preschool Access How many families in your community have access to affordable quality pre-school programs? Not sure Not sure All/most Doing too much Less than half/ very few 65% CA NOT DOING ENOUGH Doing right amount 72% HALF/FEWER HAVE ACCESS About half
12 What Groups of Children Are Least Likely To Be In High-quality Preschool? Percent of children in high-quality preschool that prepares them for success in school: 14% of Latino children 13% of low-income children 12% of children whose mothers have high school diploma or less 5% of African American children
13 Reasons Children Don’t Attend Preschool % saying each is a major reason why some children might not attend preschool Not enough affordable programs Three-hour programs not long enough for parents to work Parents not aware of available programs No programs in my community Teachers/staff don’t speak Spanish Programs available here are poor quality or unsafe Better for kids to stay home with relatives until kindergarten
14 Strong Support For Greater Preschool Investment, Even In Current Budget/ Economic Environment Total Favor Total Agree Democrats Independents Republicans 87% 87% 68% Democrats Independents Republicans 94% 93% 76% Support for CA Ensuring Low-Income Families Have Access to Voluntary, Quality Preschool “Even though CA economy and budget are in bad shape, CA needs to continue to sup-port access to high-quality preschool to prepare children for success in kindergar-ten and beyond.” 91% 84% Stronglyfavor 71% Stronglyagree 75% Favor Oppose Agree Disagree
15 Messages That Resonate With Latino Voters % saying the following are convincing arguments for why CA should make quality preschool more accessible and affordable Before age 5, children’s brains are like sponges, and they are eager to learn. We should take advantage of this important opportunity to stimulate and feed their minds. (89%) Preschool helps kids develop social skills, cooperation, problem solving and a love of learning. (86%) Attending preschool leads to better student performance, including better reading and math scores in kindergarten and beyond. (82%)
16 Total More Likely Total Less Likely Democrats Independents Republicans 71% 67% 62% Democrats Independents Republicans 65% 59% 52% Latino Voters Support Candidates Who Support Preschool & Early Learning Support for Candidate for Governor/Legislator who wants to: INCREASE Funding For Preschool/Early Learning DECREASE Funding for Preschool/Early Learning to Balance Budget 69% 61% Muchmorelikely 50% Muchlesslikely 44% 21% 13% More likelyto support Makes nodifference Less likelyto support More likelyto support Makes nodifference Less likelyto support
17 Profile Of A Pro-Preschool, Early Learning Candidate Describes pro-preschool candidate very well Describes fairly well How well does this describe a candidate who wants to increase funding to make quality preschool, early learning more affordable/accessible? Will lead California to a better future Focused on the right priorities Looking out for me and my family Shares my values Understands theLatino community 78% 74% 69% 69% 65%
18 Summary Of Key Findings Education is a top priority for Latino voters as a pathway to opportunity, but Latino voters give California poor marks when it comes to providing those educational opportunities. Latino voters see preschool as a critical piece of the state’s educational mission and believe preschool provides important benefits to children. Latinos face multiple barriers to preschool, so even in the context of the state's fiscal challenges and competing priorities, Latino voters support expanding access to quality preschool. Latino voters support candidates who support preschool and early learning funding, and would oppose candidates who would decrease such funding.
Looking Ahead: Supporting Our Future through Early Learning Ensuring a successful future for California and the Central Valley means ensuring Latino children are ready to excel in school, college and careers. California early learning policy priorities: Transitional Kindergarten Development of quality rating scale to improve school readiness and raise quality of existing programs Protecting current budget investments Fresno local efforts 2007 Economic Impact Report 2008 Master Plan for Voluntary Preschool 2010 Professional Learning Communities for Transition Kindergarten 19
Ways to Get Involved and Show Your Support Share poll results and other materials with colleagues and friends. All materials are available at www.preschoolcalifornia.org/latinopoll Sign up for Preschool California’s email updates to learn about latest policy developments at www.preschoolcalifornia.org. Talk with community members and leaders about the importance of early learning in Fresno County. Join us at Preschool California’s 2011 Early Learning Advocacy Day in Sacramento. 20
HART RESEARCH A S S O T E S C I A THETARRANCEGROUP Thank you! Ernesto Saldaña, Statewide Field Director firstname.lastname@example.org Rebecca Chamow, Local Communications Consultantrchamow@preschoolcalifornia.org More information at www.preschoolcalifornia.org/latinopoll