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    101102 fresno local briefing power point 101102 fresno local briefing power point Presentation Transcript

    • HART
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      THETARRANCEGROUP
      CA Latino Voter Poll: Early Learning is a Winning Issue
      Key findings from statewide surveyConducted for
    • 2
      Latinos In California
      More than one third of California’s population is Latino.
      Latinos will be California's largest ethnic group by 2020.
      There are 5.4 million eligible Latino voters in California, 24% of all eligible voters in the state.
      Starting in 2006, a majority of new registered voters in California have been Latinos.
    • Latino Voters In California
      Latino voters support candidates who speak to the issues most important to them:
      In this November’s election, 28% of Latinos voted for Meg Whitman.
      In the 2003 Gubernatorial recall election, 42% of Latino voters supported Governor Schwarzenegger over Cruz Bustamante.
      3
    • Latino Voters in November 2nd Election
      Latinos made up 22% of all voters in November’s election.
      Latinos made the difference in some of California's most important races.
      Governor-Elect Jerry Brown – advantage among Latino voters accounted for just over 7 percent advantage in the overall vote. He won by 11 percent.
      Senator Barbara Boxer – Latinos accounted for just over 8 percent of advantage. She won by 9 percent.
      4
    • 5
      Latino Children In California
      Latino children account for more than half of all kids under age 5 in CA.
      By 2025, Latinos will make up almost half of new labor force in CA.
      Our state’s future depends on ensuring young Latino children have opportunity to access early education.
      Builds foundation to excel in K-12.
      Places on pathway to success in college, careers.
    • 6
      Survey Methodology
      Statewide telephone survey conducted July 19 – 25, 2010, among 895 registered Latino voters in California.
      Bilingual interviewers were used for all interviews; 252 respondents took the survey in Spanish.
      Margin of error = ±3.4 percentage points.
    • 7
      Education Candidate Is Most Appealing
      % saying each candidate description for governor/legislator appeals a great deal
      Believes education is the pathway to opportunity
      Will ensure children have opportunity to get a great education
      Will do what’s best for CA families
      Knows/looks out for CA Latino community
      Will hold down taxes for average CA
      Wants to invest in infrastructure for CA future
      Fiscal conservative, will make needed cuts to balance budget
    • 8
      State Receives Poor Marks On Education
      Excellent job
      Poor job
      Not sure
      Good job
      Fair job
      Evaluation of California’s Performance in Selected Areas
      Providing Latino children with same educational opportunities as others
      Giving children the opportunity to get a good education
      Providing children an education that will allow them to compete/succeed in today’s economy
      Ensuring students are grounded in the basics of math, reading, writing
    • 9
      Latinos Believe Preschool Is Important, Gives Children An Advantage
      Description of Preschool Programs: “Organized learning programs outside the home for young children that help children develop social skills and introduce them to early reading and math”
      Importance of Attending Preschool before Kindergarten
      Children’s Advantage in School after Attending Preschool
      Less important/ not sure
      No advantage/ not sure
      Extremely important
      Large advantage
      86% CHILDREN HAVE ADVANTAGE
      83%
      HIGHLY IMPORTANT
      Small advantage
      Very important
    • 10
      Ready for Kindergarten: Greatest Gains for Kids Who Need It Most
    • 11
      California’s Efforts to Ensure Quality Preschool Available and Affordable to All
      California Not Doing Enough To Ensure Preschool Access
      How many families in your community have access to affordable quality pre-school programs?
      Not sure
      Not sure
      All/most
      Doing too much
      Less than half/ very few
      65%
      CA NOT DOING ENOUGH
      Doing right amount
      72% HALF/FEWER HAVE ACCESS
      About half
    • 12
      What Groups of Children Are Least Likely To Be In High-quality Preschool?
      Percent of children in high-quality preschool that prepares them for success in school:
      14% of Latino children
      13% of low-income children
      12% of children whose mothers have high school diploma or less
      5% of African American children
    • 13
      Reasons Children Don’t Attend Preschool
      % saying each is a major reason why some children might not attend preschool
      Not enough affordable programs
      Three-hour programs not long enough for parents to work
      Parents not aware of available programs
      No programs in my community
      Teachers/staff don’t speak Spanish
      Programs available here are poor quality or unsafe
      Better for kids to stay home with relatives until kindergarten
    • 14
      Strong Support For Greater Preschool Investment, Even In Current Budget/ Economic Environment
      Total Favor
      Total Agree
      Democrats
      Independents
      Republicans
      87%
      87%
      68%
      Democrats
      Independents
      Republicans
      94%
      93%
      76%
      Support for CA Ensuring Low-Income Families Have Access to Voluntary, Quality Preschool
      “Even though CA economy and budget are in bad shape, CA needs to continue to sup-port access to high-quality preschool to prepare children for success in kindergar-ten and beyond.”
      91%
      84%
      Stronglyfavor
      71%
      Stronglyagree
      75%
      Favor
      Oppose
      Agree
      Disagree
    • 15
      Messages That Resonate With Latino Voters
      % saying the following are convincing arguments for why CA should make quality preschool more accessible and affordable
      Before age 5, children’s brains are like sponges, and they are eager to learn. We should take advantage of this important opportunity to stimulate and feed their minds. (89%)
      Preschool helps kids develop social skills, cooperation, problem solving and a love of learning. (86%)
      Attending preschool leads to better student performance, including better reading and math scores in kindergarten and beyond. (82%)
    • 16
      Total More Likely
      Total Less Likely
      Democrats
      Independents
      Republicans
      71%
      67%
      62%
      Democrats
      Independents
      Republicans
      65%
      59%
      52%
      Latino Voters Support Candidates Who Support Preschool & Early Learning
      Support for Candidate for Governor/Legislator who wants to:
      INCREASE Funding For Preschool/Early Learning
      DECREASE Funding for Preschool/Early Learning to Balance Budget
      69%
      61%
      Muchmorelikely
      50%
      Muchlesslikely
      44%
      21%
      13%
      More likelyto support
      Makes nodifference
      Less likelyto support
      More likelyto support
      Makes nodifference
      Less likelyto support
    • 17
      Profile Of A Pro-Preschool, Early Learning Candidate
      Describes pro-preschool candidate very well
      Describes fairly well
      How well does this describe a candidate who wants to increase funding to make quality preschool, early learning more affordable/accessible?
      Will lead California to a better future
      Focused on the right priorities
      Looking out for me and my family
      Shares my values
      Understands theLatino community
      78%
      74%
      69%
      69%
      65%
    • 18
      Summary Of Key Findings
      Education is a top priority for Latino voters as a pathway to opportunity, but Latino voters give California poor marks when it comes to providing those educational opportunities.
      Latino voters see preschool as a critical piece of the state’s educational mission and believe preschool provides important benefits to children.
      Latinos face multiple barriers to preschool, so even in the context of the state's fiscal challenges and competing priorities, Latino voters support expanding access to quality preschool.
      Latino voters support candidates who support preschool and early learning funding, and would oppose candidates who would decrease such funding.
    • Looking Ahead: Supporting Our Future through Early Learning
      Ensuring a successful future for California and the Central Valley means ensuring Latino children are ready to excel in school, college and careers.
      California early learning policy priorities:
      Transitional Kindergarten
      Development of quality rating scale to improve school readiness and raise quality of existing programs
      Protecting current budget investments
      Fresno local efforts
      2007 Economic Impact Report
      2008 Master Plan for Voluntary Preschool
      2010 Professional Learning Communities for Transition Kindergarten
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    • Ways to Get Involved and Show Your Support
      Share poll results and other materials with colleagues and friends. All materials are available at www.preschoolcalifornia.org/latinopoll
      Sign up for Preschool California’s email updates to learn about latest policy developments at www.preschoolcalifornia.org.
      Talk with community members and leaders about the importance of early learning in Fresno County.
      Join us at Preschool California’s 2011 Early Learning Advocacy Day in Sacramento.
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    • HART
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      Thank you!
      Ernesto Saldaña, Statewide Field Director
      esaldana@preschoolcalifornia.org
      Rebecca Chamow, Local Communications Consultantrchamow@preschoolcalifornia.org
      More information at
      www.preschoolcalifornia.org/latinopoll