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CA Latino Voter Poll:
Early Learning is a Winning Issue
HART
RESEARCH
A S S O T E SC I A
THETARRANCEGROUP
Key findings fro...
CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for2
Latinos In California
 More than one third...
CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for
Latino Voters In California
 Latino voters ...
CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for
Latino Voters in November 2nd
Election
 Lat...
CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for5
Latino Children In California
 Latino chil...
CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for6
Survey Methodology
 Statewide telephone su...
CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for7
43%
51%
54%
56%
66%
75%
75%
% saying each c...
CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for8
7% 22% 30% 39%
9% 21% 33% 35%
9% 23% 33% 33...
CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for9
Description of Preschool Programs: “Organiz...
CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for10
Ready for Kindergarten: Greatest
Gains for...
CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for11
22%
23%
50%
5%
California’s Efforts to Ens...
CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for12
What Groups of Children Are Least
Likely T...
CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for13
21%
25%
26%
28%
40%
52%
58%
% saying each ...
CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for14
Strong Support For Greater Preschool
Inves...
CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for15
Messages That Resonate With Latino Voters
...
CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for16
Latino Voters Support Candidates Who
Suppo...
CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for17
45%
48%
48%
53%
56%
Will lead California
t...
CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for18
Summary Of Key Findings
 Education is a t...
CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for
Looking Ahead: Supporting Our Future
through...
CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for
Ways to Get Involved and Show
Your Support
...
Thank you!
Ernesto Saldaña, Statewide Field Director
esaldana@preschoolcalifornia.org
Rebecca Chamow, Local Communications...
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101102 fresno local briefing power point

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Transcript of "101102 fresno local briefing power point"

  1. 1. CA Latino Voter Poll: Early Learning is a Winning Issue HART RESEARCH A S S O T E SC I A THETARRANCEGROUP Key findings from statewide survey Conducted for
  2. 2. CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for2 Latinos In California  More than one third of California’s population is Latino.  Latinos will be California's largest ethnic group by 2020.  There are 5.4 million eligible Latino voters in California, 24% of all eligible voters in the state.  Starting in 2006, a majority of new registered voters in California have been Latinos.
  3. 3. CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for Latino Voters In California  Latino voters support candidates who speak to the issues most important to them:  In this November’s election, 28% of Latinos voted for Meg Whitman.  In the 2003 Gubernatorial recall election, 42% of Latino voters supported Governor Schwarzenegger over Cruz Bustamante. 3
  4. 4. CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for Latino Voters in November 2nd Election  Latinos made up 22% of all voters in November’s election.  Latinos made the difference in some of California's most important races.  Governor-Elect Jerry Brown – advantage among Latino voters accounted for just over 7 percent advantage in the overall vote. He won by 11 percent.  Senator Barbara Boxer – Latinos accounted for just over 8 percent of advantage. She won by 9 percent. 4
  5. 5. CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for5 Latino Children In California  Latino children account for more than half of all kids under age 5 in CA.  By 2025, Latinos will make up almost half of new labor force in CA.  Our state’s future depends on ensuring young Latino children have opportunity to access early education.  Builds foundation to excel in K-12.  Places on pathway to success in college, careers.
  6. 6. CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for6 Survey Methodology  Statewide telephone survey conducted July 19 – 25, 2010, among 895 registered Latino voters in California.  Bilingual interviewers were used for all interviews; 252 respondents took the survey in Spanish.  Margin of error = ±3.4 percentage points.
  7. 7. CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for7 43% 51% 54% 56% 66% 75% 75% % saying each candidate description for governor/legislator appeals a great deal Believes education is the pathway to opportunity Will ensure children have opportunity to get a great education Will do what’s best for CA families Knows/looks out for CA Latino community Will hold down taxes for average CA Wants to invest in infrastructure for CA future Fiscal conservative, will make needed cuts to balance budget Education Candidate Is Most Appealing
  8. 8. CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for8 7% 22% 30% 39% 9% 21% 33% 35% 9% 23% 33% 33% 10% 22% 29% 36% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Providing Latino children with same educational opportunities as others Giving children the opportunity to get a good education Providing children an education that will allow them to compete/succeed in today’s economy Ensuring students are grounded in the basics of math, reading, writing State Receives Poor Marks On Education Excellent job Poor job Not sureGood job Fair job Evaluation of California’s Performance in Selected Areas
  9. 9. CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for9 Description of Preschool Programs: “Organized learning programs outside the home for young children that help children develop social skills and introduce them to early reading and math” Importance of Attending Preschool before Kindergarten Latinos Believe Preschool Is Important, Gives Children An Advantage Children’s Advantage in School after Attending Preschool 49% 34% 17% Extremely important Very important Less important/ not sure 83% HIGHLY IMPORTANT 14% 72% 14% Large advantage 86% CHILDREN HAVE ADVANTAGE Small advantage No advantage/ not sure
  10. 10. CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for10 Ready for Kindergarten: Greatest Gains for Kids Who Need It Most
  11. 11. CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for11 22% 23% 50% 5% California’s Efforts to Ensure Quality Preschool Available and Affordable to All California Not Doing Enough To Ensure Preschool Access How many families in your community have access to affordable quality pre- school programs? 23% 5% 7% Doing too much 65% CA NOT DOING ENOUGH 72% HALF/FEWER HAVE ACCESS Not sure Doing right amount Not sure All/ most About half Less than half/ very few
  12. 12. CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for12 What Groups of Children Are Least Likely To Be In High-quality Preschool? Percent of children in high-quality preschool that prepares them for success in school:  14% of Latino children  13% of low-income children  12% of children whose mothers have high school diploma or less  5% of African American children
  13. 13. CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for13 21% 25% 26% 28% 40% 52% 58% % saying each is a major reason why some children might not attend preschool Not enough affordable programs Three-hour programs not long enough for parents to work Parents not aware of available programs No programs in my community Teachers/staff don’t speak Spanish Programs available here are poor quality or unsafe Better for kids to stay home with relatives until kindergarten Reasons Children Don’t Attend Preschool
  14. 14. CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for14 Strong Support For Greater Preschool Investment, Even In Current Budget/ Economic Environment 13% 9% Support for CA Ensuring Low- Income Families Have Access to Voluntary, Quality Preschool Strongly favor 71% 84% “Even though CA economy and budget are in bad shape, CA needs to continue to sup- port access to high-quality preschool to prepare children for success in kindergar- ten and beyond.” 91% Strongly agree 75% Favor Oppose Agree Disagree Total Favor Democrats Independents Republicans 87% 87% 68% Total Agree Democrats Independents Republicans 94% 93% 76%
  15. 15. CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for15 Messages That Resonate With Latino Voters  Before age 5, children’s brains are like sponges, and they are eager to learn. We should take advantage of this important opportunity to stimulate and feed their minds. (89%)  Preschool helps kids develop social skills, cooperation, problem solving and a love of learning. (86%)  Attending preschool leads to better student performance, including better reading and math scores in kindergarten and beyond. (82%) % saying the following are convincing arguments for why CA should make quality preschool more accessible and affordable
  16. 16. CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for16 Latino Voters Support Candidates Who Support Preschool & Early Learning 17% 16% Support for Candidate for Governor/Legislator who wants to: Much more likely 50% 13% 21% More likely to support INCREASE Funding For Preschool/Early Learning DECREASE Funding for Preschool/ Early Learning to Balance Budget Makes no difference Less likely to support 69% Much less likely 44% More likely to support Makes no difference Less likely to support 61% Total More Likely Democrats Independents Republicans 71% 67% 62% Total Less Likely Democrats Independents Republicans 65% 59% 52%
  17. 17. CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for17 45% 48% 48% 53% 56% Will lead California to a better future Focused on the right priorities Looking out for me and my family Shares my values Understands the Latino community Profile Of A Pro-Preschool, Early Learning Candidate How well does this describe a candidate who wants to increase funding to make quality preschool, early learning more affordable/accessible? Describes pro-preschool candidate very well Describes fairly well 78% 74% 69% 69% 65%
  18. 18. CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for18 Summary Of Key Findings  Education is a top priority for Latino voters as a pathway to opportunity, but Latino voters give California poor marks when it comes to providing those educational opportunities.  Latino voters see preschool as a critical piece of the state’s educational mission and believe preschool provides important benefits to children.  Latinos face multiple barriers to preschool, so even in the context of the state's fiscal challenges and competing priorities, Latino voters support expanding access to quality preschool.  Latino voters support candidates who support preschool and early learning funding, and would oppose candidates who would decrease such funding.
  19. 19. CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for Looking Ahead: Supporting Our Future through Early Learning  Ensuring a successful future for California and the Central Valley means ensuring Latino children are ready to excel in school, college and careers.  California early learning policy priorities:  Transitional Kindergarten  Development of quality rating scale to improve school readiness and raise quality of existing programs  Protecting current budget investments  Fresno local efforts  2007 Economic Impact Report  2008 Master Plan for Voluntary Preschool  2010 Professional Learning Communities for Transition Kindergarten 19
  20. 20. CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for Ways to Get Involved and Show Your Support  Share poll results and other materials with colleagues and friends. All materials are available at www.preschoolcalifornia.org/latinopoll  Sign up for Preschool California’s email updates to learn about latest policy developments at www.preschoolcalifornia.org.  Talk with community members and leaders about the importance of early learning in Fresno County.  Join us at Preschool California’s 2011 Early Learning Advocacy Day in Sacramento. 20
  21. 21. Thank you! Ernesto Saldaña, Statewide Field Director esaldana@preschoolcalifornia.org Rebecca Chamow, Local Communications Consultant rchamow@preschoolcalifornia.org HART RESEARCH A S S O T E SC I A THETARRANCEGROUP More information at www.preschoolcalifornia.org/latinopoll
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