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Pete Williams' Presentation From Ignite Web - Melbourne April 01, 2009: What would you say if you had just 5 minutes to give a presentation about the Web? You get 20 slides, and each slide lasts just …

Pete Williams' Presentation From Ignite Web - Melbourne April 01, 2009: What would you say if you had just 5 minutes to give a presentation about the Web? You get 20 slides, and each slide lasts just 15 seconds ----- Taken from his upcomming book; Pete's presentation covers how to assess new Web2.0 tools using the 'Markeitng Symphony' and 'Cialdini's Influence Factors'

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  • Transcript

    • 1. Assessing Web 2.0 Tools Using ‘Marketing’ Filters
    • 2. ThirtyDayChallenge.com
    • 3. Marketing Symphony 1. Market Research 2. Traffic 3. Conversion 4. Product
    • 4. Using Twitter As An Example
    • 5. Market Research Think: Crowd Sourcing
    • 6. Traffic
    • 7. Conversion
    • 8. Product
    • 9. Influence Filters Robert Cialdini’s Book
    • 10. Social Proof
    • 11. Liking (Part 1) I’m LIKe This Guy
    • 12. I LIKe This Guy (he looks fun) Liking (Part 2)
    • 13. Authority
    • 14. Scarcity
    • 15. Reciprocation
    • 16. Commitment + Consistency
    • 17. Market Research Traffic Product Conversion Social Proof Liking Authority Scarcity Consistency Reciprocation
    • 18. Market Research Traffic Product Conversion Social Proof Liking Authority Scarcity Consistency Reciprocation
    • 19. Market Research Traffic Product Conversion Social Proof Liking Authority Scarcity Consistency Reciprocation

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