Premier overview

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An Overview of our copmany

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Premier overview

  1. 1. Marketing Tools That Are Powerful, Measurable & Inexpensive! Social Media Marketing & Facebook-Commerce (f-Commerce)
  2. 2. SOCIAL MEDIA MARKETING MANAGEMENT/SALES TRAINING an integrated initiative using Facebook, classes that are facilitated per the needs eNewsletter and website technologies of a specific store and usually held at a to drive potential customers to a store site. company store. SPECIAL EVENT PROGRAMS events designed to act as a vehicle in which the effective sales behaviors and strategies learned during a Premier Training Seminar are applied to a fabulous special event.Introduction 2
  3. 3. Premier Consulting Innovations Organization Chart Ron Bill CEO Shellie Bill COO Yvonne Bill Director of Finance Melissa Allen Melissa Huggins Director of eMail Director of Facebook Sam Hartmann Marketing Marketing Director of Sales Jimmy Patrick Juliann Moore Ashley Hartmann Manager of Newsletter Manager of Pinterest Manager – Store Fronts Development Marketing and Data BasesOrganization 3
  4. 4. Harness the Power of Social Media There are many forms of Social Media. The three key ones for jewelers today are provided by Premier resulting in the most powerful, inexpensive and comprehensive Social Media Package in the market today. This is through the integration of three major technology platforms. • Facebook • eNewsletters • f-Commerce Premier will become a certified presenterSocial Media for Constant Contact by mid April. 4
  5. 5. Premier is Affiliated with: Our Mission provide access to effective training and promotional programs that in the past were difficult for independent jewelers to afford. • Training for a fraction of in-store costs • Timely tips to meet today’s challenges • Access to the latest technologies • Learn how your peers are surviving • Introduction to new products Next Jewelers Marketing Workshop – Fall of 2012JM Workshop 5
  6. 6. The Premier Approach Social Media Marketing & f-Commerce Social Media Marketing F-Commerce eNewsletters Selling Through a Facebook Postings Facebook Page Facebook Advertising Facebook Campaigns Facebook Campaigns Cutest Couple Valentine’s Day Mother’s Day Father’s Day Scavenger Hunt Honoring Heroes Black Friday Facebook Party 12 Days of Christmas Sisters are SpecialSocial Media 6
  7. 7. Monthly eNewsletters 7
  8. 8. Special Occasion eMail Blast 8
  9. 9. “Sisters are Special” began at noon on 7/28 with 1192 “fans”...Facebook Posting 9
  10. 10. “Fans” grew to 1,282 at 9:30 pm 7/28Facebook Posting 10
  11. 11. 97 Pictureswere Three more pictures were posted in the campaign. added before 9:30 pm 7/28. On 8/12/2011 Stambaugh Jewelers had 2,369 “fans” At the beginning of campaign 1,192 “fans”.Facebook Posting 11
  12. 12. Example of a Premier Post Premier posts two to three times per week on a store’s facebook page independent of a special campaign or advertising.Facebook Advertising 12
  13. 13. Facebook Advertising 13
  14. 14. Facebook Campaigns • Cutest Couple • Valentine’s Day • Mother’s Day • Father’s Day • Scavenger Hunt • Honoring Heroes • Black Friday • Facebook Party • 12 Days of Christmas • Sisters are Special • OthersCampaigns 14
  15. 15. History of a Campaign “Mother’s Day 2011”  55 Stores Participated  5 Stores had zero “fans” to start  Campaign was ten days  Total gain in “fans” 19,982 2011 Moms Day Campaigns HIGHLIGHTS OF CAMPAIGN Fan Store Start End Gain Average Growth per store: 363 Alan Miller Jewelers 350 1714 1364 Most Growth Jackson Diamond Jewelers 0 339 339  Melacon Jewelers 1,411 Melancon Jewelers 151 1562 1411 Most Growth Beginning with Zero Fans: Neckers Jewelers 525 1642 1117  Watchmaker’s Diamond & Jewelry 349 Stambaugh Jewelers 392 1225 833  Jackson Diamond Jewelers 339 The Gem Collection 902 1691 789 Highest Total Fans at End of Campaign Trinity Jewelers 1265 2288 1023  E.M. Smith Jewelers 10,414 Watchmakers Diamond & Jewelry 0 349 349  Trinity Jewelers 2,288 Wilkerson Jewelers 539 1437 898  Alan Miller Jewelers 1,709Campaigns 15
  16. 16. History of a Campaign “Cutest Couple 2012”  51 Stores Participated  Average gain in “likes” 464  Campaign was ten days  Total gain in “likes” 23,690 Highlights of Campaign Contest Contest "likes" Cutest Couple % Increase Start End Gain Michael Eller Diamonds 639 1,364 725 113.46% D. Geller and Son 2,554 3,412 858 33.59% Lasker Jewelers 1,301 2,184 883 68.87% Stambaugh Jewelers 2,464 3,370 906 36.77% Harris Jeweler 1,505 2,480 975 64.78% Amidon Jewelers 2,312 3,316 1,004 43.43% Mincemoyer Jewelry 80 1,210 1,130 1412.50% Miners North Jewelers 1,338 3,398 2,060 153.96% The Karat Patch 1,843 4,105 2,262 122.73%Campaigns 16
  17. 17. Storefront 17
  18. 18. Storefront 18
  19. 19. Summary of Social Media Services Facebook o Manage “business page” o Post fun comments designed to create interaction with “fans” o Work with your staff to post key information o Manage major “fan growth campaigns” throughout the year o Utilize Facebook page to grow your email list o Optional: Create Facebook ads Up to four Facebook eNewsletters Campaigns per Year Up to four Campaigns o Design eNewsletter template per Year o Manage email database o Create twelve monthly eNewsletters o Create up to six special event mail blasts o Utilize eNewsletters to grow your Facebook “fans” ALL for only OPTIONAL $395 per Month with no Facebook Store commitments o Design of store front banner o Create presence on facebook page * o Install and establish initial store front products o Maintain store front and provide needed updates ** The Premier staff has over 50 * Cost determined by product line installed ** Database base maintenance $250 per year years in the jewelry business. NEW FOR 2012 o Every other month data analysis report for facebook and email lists o Every other month Premier eNewsletterSummary 19

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