SYNOPSIS FOR DISSERTATION                    A Study on―THE UTILITY CLOUD COMPUTING AS A COST CUTTING FOR START OF INDIASM...
Prepared and submitted by                      HARICHANDRA KUMAR                         PGDM (FINANCE)                   ...
WORKING TITLE       “THE UTILITY CLOUD COMPUTING AS A COST CUTTING FOR START OF       INDIA SME’SCLOUD COMPUTINGCloud comp...
COMPANY PROFILEThe Tata Communications portfolio includes transmission, IP, converged voice, mobility,managed network conn...
PURPOSE OF STUDYTo analyze the broadband industry in Bangalore city.AIMTo suggest wais and means to improve the services a...
Additional Cloud Characteristics       Cloud computing often leverages:          – Massive and Rapid scalability          ...
•   Cloud Platform as a Service (PaaS)         – Deploy customer-created applications to a cloud  •   Cloud Infrastructure...
MORE ON SECURITY  •   Trusting vendor’s security model  •   Where is the data stored and who is securing it  •   Inability...
CLOUD BASED SERVICE EXAMPLE •   Peer to Peer        – BOINC, Skype •   Web Apps        – Facebook, Twitter, YouTube •   Se...
CLOUD COMPUTING:THE NEXT BIG WAVE IN SME’s MARKETThe basic idea of cloud computing is quite simple. In general terms, clou...
strongly appealing to SMEs. After all the more popular cloud computing gets, the lesshardware SMEs will need to buy.Accord...
RESEARCH METODOLOGYSTEP 1: SAMPLING METHOD  The proposed research will use random sampling method to collect data through ...
QUESTIONNAIREDear respondent,  I HARICHANDRA KUMAR a project trainee of TATA Communications will be gladif you will take s...
Do you Know about cloud computing?       Yes                                       NoHave you used before any Broad Band? ...
The benefits of cloud computing goes beyond cost (the benefits listed below). Rank    the scale of 1 to 4, as regards to i...
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Synopsis on ulip upated

  1. 1. SYNOPSIS FOR DISSERTATION A Study on―THE UTILITY CLOUD COMPUTING AS A COST CUTTING FOR START OF INDIASME’S Submitted in Partial Fulfillment of the Requirements of AIMA for the Award of the Degree of, PGDM (Finance) programmer. With Reference to BRIDGADE ROAD, BANGALOREUnder organizational Guidance. Institutional Guidance.Mr.Vidyut Barua . Prof. LaxmiSales Manager, Tata Communication Senior FacultyBrigade Road AIMS,Bangalore. ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 1
  2. 2. Prepared and submitted by HARICHANDRA KUMAR PGDM (FINANCE) REG. NO-421010186. (2010—2011) January-December ACHARYA INSTITUTE OF MANAGEMENT AND SCIENCES. 1st Cross, 1st Stage, Peenya, Bangalore – 560058.  DECLARATION I,HARICHANDRA KUMAR here by declare that this Industrial researchReport titled, ―THE UTILITY CLOUD COMPUTING AS A COST CUTTING FORSTART OF INDIA SME’S, BANGALORE‖ is based on organization studyconducted by me under the guidance of MR. KIRAN KS. This is for thepurpose of partial fulfillment of the requirement for the degree of Post GraduateDiploma in Management (PGDM).Name of the guide: Prof. Kiran Ks Name of the student : HARICHANDRAKUMARSignature: Signature :Date: ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 2
  3. 3. WORKING TITLE “THE UTILITY CLOUD COMPUTING AS A COST CUTTING FOR START OF INDIA SME’SCLOUD COMPUTINGCloud computing refers to the on-demand provision of computational resources (data,software) via a computer network, rather than from a local computer. Users or clients cansubmit a task, such as word processing, to the service provider, without actually possessingthe software or hardware. The consumers computer may contain very little software or data(perhaps a minimal operating system and web browser only), serving as little more than adisplay terminal connected to the Internet. Since the cloud is the underlying deliverymechanism, cloud based applications and services may support any type of softwareapplication or service in use today.In the past, both data and software had to be stored and processed on or near the computer.The development of Local Area Networks allowed for a system in which multiple CPUs andstorage devices may be organized to increase the performance of the entire system. In anextension to that concept, cloud computing fundamentally allows for a functional separationbetween the resources used and the users computer, usually residing outside the localnetwork, for example, in a remote datacenter. Consumers now routinely use data intensiveapplications driven by cloud technology which were previously unavailable due to cost anddeployment complexity. In many companies employees and company departments arebringing a flood of consumer technology into the workplace and this raises legal complianceand security concerns for the corporation. ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 3
  4. 4. COMPANY PROFILEThe Tata Communications portfolio includes transmission, IP, converged voice, mobility,managed network connectivity, hosted data center, communications solutions and businesstransformation services to global and Indian enterprises & service providers as well as,broadband and content services to Indian consumers. The Tata Global Network encompassesone of the most advanced and largest submarine cable networks, a Tier-1 IP network,connectivity to more than 200 countries across 400 PoPs and more than one million squarefeet data center space. Tata Communications serves its customers from its offices in 80 citiesin 40 countries worldwide. Tata Communications has a strategic investment in South Africanoperator Neotel, providing the company with a strong anchor to build an African footprint.The number one global international wholesale voice operator and number one provider ofInternational Long Distance, Enterprise Data and Internet Services in India, the company wasnamed "Best Wholesale Carrier" at the World Communications Awards in 2006 and wasnamed the "Best Pan-Asian Wholesale Provider" at the 2007 Capacity Magazine GlobalWholesale Telecommunications Awards for the second consecutive year.Becoming the leading integrated provider to drive and deliver a new world ofcommunications, Tata Communications became the unified global brand for VSNL, VSNLInternational, Teleglobe, Tata Indicom Enterprise Business Unit and CIPRIS on February 13,2008.Tata Communications Ltd. is a part of the $67.4 billion Tata Group; it is listed on theBombay Stock Exchange and the National Stock Exchange of India and its ADRs are listedon the New York Stock Exchange (NYSE: TCL). ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 4
  5. 5. PURPOSE OF STUDYTo analyze the broadband industry in Bangalore city.AIMTo suggest wais and means to improve the services and benefits to the SME’sCustomers.OBJECTIVESTo provide a general overview of cloud computing including: • How could affect my future business • Is the cloud for me and my business • What are some of the issues I should consider • Why should this be important to me5 ESSENTIAL CLOUD CHARACTERISTICS • On-demand self-service • Broad network access (Internet) • Resource pooling – Location independence • Rapid elasticity • Measured service ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 5
  6. 6. Additional Cloud Characteristics Cloud computing often leverages: – Massive and Rapid scalability – Homogeneity – Virtualization – Resilient computing – Low cost software – Geographic distribution, (many datacenters) – Service orientation – Advanced security technologiesCloud Deployment Models • Private Cloud (a.k.a. Internal Cloud) – enterprise owned or leased • Community Cloud (a.k.a. External Cloud) – shared infrastructure for specific community • Public cloud (a.k.a. External Cloud) – Sold to the public, mega-scale infrastructure • Hybrid cloud – composition of two or more cloudsCloud Service Models • Cloud Software as a Service (SaaS) – Use provider’s applications over a network ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 6
  7. 7. • Cloud Platform as a Service (PaaS) – Deploy customer-created applications to a cloud • Cloud Infrastructure as a Service (IaaS) – Rent processing, storage, network capacity, and other fundamental computing resources – To be considered “cloud” services are deployed on top of cloud infrastructure that has the key characteristicsISSUE OF THE CLOUD • Security (number 1 concern) • Performance • Availability • Lack of Standards • Inability to Customize • Hard to Integrate with current in-house IT • Regulatory requirements • Note enough suppliers yetANLYZING CLOUD SECURITY • Clouds are massively complex systems that can be reduced to simple primitives that are replicated thousands of times • These complexities create many issues related to security as well as all aspects of Cloud computing • Clouds typically have a single security architecture but have many customers with different demands • Cloud security issues may drive and define how we adopt and deploy cloud computing solutions • Highly sensitive data is likely to be on private clouds where organizations have complete control over their security model ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 7
  8. 8. MORE ON SECURITY • Trusting vendor’s security model • Where is the data stored and who is securing it • Inability to respond to audit requirements • Indirect administrator accountability • Loss of physical control • Data retention / backup standards • Redundancy / Disaster Recovery • Handling Compliance o GLBA, HIPAA, SOX, PCY o State laws o International – EU Data Protection Directive o FTC Scrutiny SAS 70 AuditsOBJECTIVE OF CLOUD COMPUTING • Core objectives and principles that cloud computing must meet to be successful: – Security – Scalability – Availability – Performance – Cost-effective – Acquire resources on demand – Release resources when no longer needed – Pay for what you use – Leverage others’ core competencies – Turn fixed cost into variable cost ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 8
  9. 9. CLOUD BASED SERVICE EXAMPLE • Peer to Peer – BOINC, Skype • Web Apps – Facebook, Twitter, YouTube • Security as a Service – MessageLabs, Purewire, ScanSafe, Zscaler • Software plus services – Microsoft Online Services – Software as a Service – GoogleApps, Salesforce, SpringCM – Storage – Content Distribution – BitTorret, Amazon CloudFront – Sychronisation – LiveMesh CLOUD ECONOMICS • Estimates vary widely on possible cost savings o “If you move your data center to a cloud provider, it will cost a tenth of the cost.” – Brian Gammage, Gartner Fellow • Use of cloud applications can reduce costs from 50% to 90% - CTO of Washington D.C. • IT resource subscription pilot demonstrated a 28% cost savings - Alchemy Plus cloud (backing from Microsoft) • “Using Cloud infrastructure saves 18% to 28% before considering that you no longer need to buy peak capacity” – George Reese, founder Valtira and enStratus • When implementing Cloud you must consider other costs which may not be apparent today.ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 9
  10. 10. CLOUD COMPUTING:THE NEXT BIG WAVE IN SME’s MARKETThe basic idea of cloud computing is quite simple. In general terms, cloud computing can bedescribed as a web architecture that allows users to work and save information online. Theaim is to move all of the applications installed on our computers to a remote location. In otherwords, to do away with a number of standard components, including operating systems andhard disks, and make them accessible through an online desktop accessed via a standardbrowser.Gartner defines cloud computing as a style of computing where massively scalable IT-enabled capabilities are delivered as a service to external customers using Internettechnologies. One IT-related function can be a software application. If the softwareapplication is written in such a way that it is "massively scalable," then SaaS is considered aform of cloud computing (SaaS).Instead of data being stored on the PC, it is stored on a server on the Internet. User does notknow, or care, where that server is located. in fact, the data might be scattered across a bunchof servers. Its all up in the sky someplace. Hence the term "cloud". Cloud computing transforms computer processing, data storage, and software applications, allowing them to be delivered as a utility. Just like people tap into existing infrastructure for water or power, companies can now tap into a variety of services - applications, platforms, raw computing power and storage - all via the Internet.CLOUD COMPUTING FOR SMEsSmall to medium sized enterprises (SMEs ) are the primary market for several channelpartners. Even for an industry prone to hype, the buzz surrounding cloud computing is sky-high. There is no doubt that few sectors have generated more interest than cloud computing.The vendors are reinventing their technology strategies with cloud offerings. Cloudcomputing is being offered by such vendors as Google, Salesforce, HP, IBM, Microsoft, andmany others. And cloud computing promises to be providing cost-cutting offerings that are ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 10
  11. 11. strongly appealing to SMEs. After all the more popular cloud computing gets, the lesshardware SMEs will need to buy.According to the estimates by IDC, public cloud services will outpace traditional IT spendingover the next five years, representing $$55 billion in 2014 by 2014. According to Gartnerworldwide cloud services revenue would surpass $56.3 billion last year, a 21.3 percentincrease over 2008 revenue of $46.4 billion. By 2013, Gartner forecasts the market will reach$150.1 billion.There are 3.5 million SMEs out there in India. A growing number of SMEs in India aregetting to grips with the cloud computing technology because of its ability to cut costs andreduce the need for capital equipment - both hardware and software."The adoption of cloud computing has certainly increased in India and is the fastest growingtechnology as coded by few analysts. Cloud computing is the next logical stage in theadoption of virtualization and the transformation of IT," says Ganesan Arumugam, Director -Partners, VMware India & SAARC. VMware is the global leader in virtualization solutionsfrom the desktop through the datacenter to the cloud.According to Cisco, cloud applications offer SMEs more than just peace of mind - they offerflexibility as well. This is a critical component of an overall growth strategy, as businessesoften find themselves at a point where they need to spin up (or spin down) resources to matchcustomer needs.When it comes to the cloud, IBM immediately comes to mind. Its Smart Business Cloudservices and solutions are the case in point. With its combination of services and systems,which comprises public and private clouds and cloud-based versions of some of IBMs mostpopular applications, IBM is looking to the cloud for everything from analytics and softwareand services delivery to services such as storage management and cloud-based e-mail,scheduling and contact information.The India Software Lab team at IBM India, have set up a dedicated Cloud Centre, where theybring in partners, system integrators, clients and prospects to understand and better utilize thecloud offerings and its benefits. With the rapidly evolving models of IT, HP is rapidly a ushering a new era in cloud computing across its portfolio of products. ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 11
  12. 12. RESEARCH METODOLOGYSTEP 1: SAMPLING METHOD The proposed research will use random sampling method to collect data through a pre tested questionnaire.STEP 3: AREA OF STUDY The research would be carried out with the SME’S of INDIRANAGAR,MALLESHWARM AND BRIGADE ROAD.STEP 4: RESEARCH PERIOD Research work will be carried out for 45 days ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 12
  13. 13. QUESTIONNAIREDear respondent, I HARICHANDRA KUMAR a project trainee of TATA Communications will be gladif you will take some time out and the following questions as regards to usage andacceptance of services of Cloud Computing among the Indian Small and Mediumenterprises.Thank you.NAME:AGE:NAME OF THE ENTERPRISE:DESIGNATION:MAILING ID:PHONE NO:Which broad Band you use? Tata Airtel BSNL Reliance OthersWhat is broadband used for?_________________________________What Factors you consider while Taking Broad Band? Speed Charges Brand Others Specify …………… ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 13
  14. 14. Do you Know about cloud computing? Yes NoHave you used before any Broad Band? Yes No Are you aware of TATA Communication? Yes No Do your enterprises maintain a server or it rents it out? Owns server Rents the facility <Please specify the name of the service provider> How much expenditure does the enterprise incur while availing the currently used facility? ------------------------------------------------------------------------------------------ Cloud computing offers different email architecture (as listed below). Choose the best service as regards to your enterprise’s needs. On premise email Hosted mail Hosted support services Split domain email Cloud computing is always cheaper for midsized companies? YES [ ] NO [ ] Is your enterprise willing to SWITCH to cloud computing? YES [ ] NO [ ] ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 14
  15. 15. The benefits of cloud computing goes beyond cost (the benefits listed below). Rank the scale of 1 to 4, as regards to importance from the point of view of enterprise needs. Rapidly provision new users [ ] Allocate valuable IT professionals to more business centric projects [ ] Always run the latest software and configuration without upgrade hassles [ ] Shift the financial burden from upfront capital expense to ongoing operating expense [] Thank you.ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 15

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