Issues and challenges of business journalismPresentation Transcript
Economic Journalism in Nepal Issues and Challenges Prem Khanal Associate Editor Republica, English Daily
Business Journalism in Nepal
Organized business journalism started only after 1992
All daily broadsheets have 2 - 4 pages for business and economic news, three dailies
All TV and radios have separate programs to cover business news
Nepal has 204 working business journalists associated (SEJON)
Issues of Business Journalism
This Presentation is divided Into three parts
First part: Conflict in business journalism
Second part: Major Issues Related to Business Journalism
Third Part: Problems of Business Journalism
Conflict in Business Journalism
Major Actors of Journalism
Internal External 1. Management 2. Editorial 3. Marketing 4. Circulation 1. Readers/Viewers/Listeners 2. Other Media/Competitors 3. Advertisers 4. Interest groups
Conflict of Interest (Internal) Management Higher revenue/ profits, strong and credible media Editorial Unbiased and quality reporting with no corporate or commercial influences Marketing Promotional stories but resistance to negative news [Self censorship + tools of maneuvering ??] Circulation (Print media) Timely wrap up of pages, catchy but simple headlines
External and Internal Interests Management Advertisers/Clients Interest Groups Editorial Readers/Viewers/Listeners Other Media/Close Competitors/Circulation Marketing/ Circulation Advertisers/Clients/ Subscribers
Issues of Tussle
Promotional news coverage/ interviews
News reports to refute reports of other media
Rewrite/reorganize the news to make them less hard hitting
Downplay the news to make it less visible
Killing a story
Issues related to Business Journalism
Questions over reliability
Imperfect news sources
Public communication: Missing link Source Receivers (Audience ) Medium (Channel) News maker Feedback (Reaction) No Reform Results
Common perception about Business News
Technical, full of jargons, thus beyond understanding to common viewers
“ NRB issues more Repo, thinking about outright purchase”
Boring to commoners, as the news is not for them.
So to whom you are writing news…..to NRB officials, the bankers or to the commoners?
Who are the audience?
Readership of Business News
Source: Snap Survey and FGD Age Group Political Business Sports Entertainment Others 15-25 15 10 30 40 5 26-35 30 15 20 25 10 36-45 40 20 15 15 10
Who are the audience?
Readership of Business News with market
Source: Snap Survey and FGD Age Group Political Business Sports Entertainment Others 15-25 15 15 30 35 5 26-35 30 20 25 15 10 36-45 40 25 10 15 10
Reliability of Business News
Use or overuse or misuse of “source” ???
Rare international practice of writing news on the basis of single source
Clintion eyes for WB president: Reuters
Both the White House and the State Department have denied the news, which was reported exclusively by Reuters on Thursday citing three sources familiar with the discussions. Despite of the official denials, the sources said the story remained accurate .
Imperfect news sources
Untrained and uninformed spokesperson
Lack of informal interactions with media persons
Lack of corporate communication strategy
crisis management strategy
Virtually no refutation of news and reports
Minimal use of IT in communicating with media persons, mainly for quotes and background
Problems of Business Journalism
Presence of a large number of untrained and unskilled journalists in economic reporting.
No professional organization to train for both amateur and professional business journalists
Lack of experienced local trainers
Wrong reporting, misreporting and imperfect reporting
Frequent breach of standard ethics
Complex presentation of economic news
Low use of graphics, diagrams and visual effects
Low use of new media tools and techniques
Initiatives to train business journalists
Various organizations often organize training programs , but their impacts have been limited because
No prior need- assessment of journalists
Disorganized and focused only on specific areas
There is no coherence among the trainings
No syllabus and training manual for trainers and trainees
Business Journalism: Academic Study in Nepal
Purbanchal University: A 15-credit course in its 4-year undergraduate program
Tribhuvan University: Introducing Business Journalism program in its MA program
Issues that need urgent attention
For non-academic, there is need to formulate two separate training packages for working journalists
Basic level training package for beginners or those interested in economic journalism career
Intermediate level training - A refreshment training plus skill enhancement for professional journalists
For academic study
Unavailability of reference books and is the biggest problem.
As a result ,
Students have to study books written by foreigners that do not reflect domestic business and economic scenarios. Like
Writing Business News by Terri Thompson of Columbia University
Show Me the Money by Chris Roush
There exists two biggest hurdles For non-academic area For academic studies No training packages for non-academic skill development trainings for working journalists Lack of reference books for academic study of economic and business journalism
So, two-pronged approach is needed For non-academic area For academic studies Develop different levels training materials for working journalists, at least to begin with 1. For basic level 2. Intermediate level Develop a reference book that matches with university syllabuses and requirements
At the end ….
Both the academic and non-academic training is something that determines the future course of economic and business journalism in Nepal.