<Insert Picture Here>




Oracle Embedded
Agenda

•   Partnering with Oracle              <Insert Picture Here>

•   Oracle’s Embedded Initiative
•   Oracle Embedda...
Importance of Partners to Oracle
 We Are Committed to Your Success

• Oracle is dedicated to helping your business succeed...
The Result


             Your products are more robust
             and competitive
             You maximize revenues by...
Increased ROI with Oracle


IBM
        •   Multiple touch points                •   Reduced touch points
MSFT    •   High...
We Can Help You Succeed

    Seamlessly integrate Oracle product and
    technology superiority into your solutions



Lev...
Why Partner with Oracle
Access to Oracle’s Ecosystem – Partners, Customers and Solution Catalog




    INCREASE
    REVEN...
Comprehensive Tech Stack
Proven, fast, scalable, secure, available technology that is deployed in
  devices, appliances, d...
Brand Recognition
Leverage Oracle technology, marketing and sales to strengthen your brand




                           ...
R&D and Tech Support
Oracle provides the easiest to integrate technology now, and in the future




                      ...
We’re the Market Leader
      #1 database and application company in the world




                           MARKET LEADE...
The Bottom Line
    WE DON’T MAKE MONEY UNLESS YOU MAKE MONEY




                       MARKET LEADER

                  ...
Agenda

•   Partnering with Oracle              <Insert Picture Here>

•   Oracle’s Embedded Initiative
•   Oracle Embedda...
Oracle: Focus on Embedded

            • Growing opportunity for embedded
                    •    More devices with faste...
Where Oracle Is Embedded




OEM Hardware Device             ISV Application              System
    Embedding            ...
Benefits of Embedding

• Complete, turnkey solution:
 Reduce dependencies on external components

• Faster, cheaper deploy...
Oracle #1 Embedded Databases


                                                                                Oracle 23.2...
Example Embedded Database Partners
Example Oracle Fusion Middleware Certified
      ISVs
Financial Services    Healthcare    Manufacturing      Retail       ...
Agenda

•   Partnering with Oracle              <Insert Picture Here>

•   Oracle’s Embedded Initiative
•   Oracle Embedda...
Oracle’s Embeddable Products
                                             Example Industries

   Telco            Defense ...
Oracle Embeddable Databases

    Oracle Database is a full-featured, relational, client-
    server database

    TimesTen...
Oracle Embeddable Databases

                                                                                        Mobil...
Which Embeddable Database?

    Choose Oracle Database when:
    • Advanced features (spatial, triggers, stored procedures...
Oracle Application Server
            Oracle Fusion Middleware is
     comprehensive, integrated, hot-pluggable and
      ...
Oracle Embedded Platform Summary

•   Leader in data management
•   Leader in innovation
•   Global resources
•   Proven a...
Agenda

•   Partnering with Oracle              <Insert Picture Here>

•   Oracle’s Embedded Initiative
•   Oracle Embedda...
Partner Sales Scenarios
                             ISV and Oracle

   CoSell
                               Price their ...
What is an Embedded Software License (ESL)?

Characteristics                                     ESL   ASFU   Full Use
Doe...
ESL Requirements

• Packaging and installation
  • Pre-set configurations
  • Tight coupling of application with the Oracl...
Partnership Options That Fit Your
 Business
• Join OPN – receive $300K worth of benefits with a
  $1,995 investment




  ...
Resources and Benefits
Get Enabled

                         • Free online sales and
                           technical ...
Resources and Benefits
               Technical Assistance

           • Free licenses to develop and demonstrate your
   ...
Resources and Benefits
               Market Your Solutions

           • Access to Market Development
             Funds ...
Agenda

•   Partnering with Oracle              <Insert Picture Here>

•   Oracle’s Embedded Initiative
•   Oracle Embedda...
For More Information


                http://search.oracle.com

                  Embedded



                           ...
© 2006 Oracle Corporation – Proprietary and Confidential   38
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Oracle Embedded

  1. 1. <Insert Picture Here> Oracle Embedded
  2. 2. Agenda • Partnering with Oracle <Insert Picture Here> • Oracle’s Embedded Initiative • Oracle Embeddable Products • Embedded Software License Program • Next Steps
  3. 3. Importance of Partners to Oracle We Are Committed to Your Success • Oracle is dedicated to helping your business succeed • Oracle adds to your bottom line by: • Integrating the power of Oracle technology, marketing and sales Oracle • Helping you meet the Revenue needs of your customers Oracle Opportunities Partner • Helping you compete — Oracle Network Brand and win Equity Oracle Technology Oracle helps our partners add to their bottom line!
  4. 4. The Result Your products are more robust and competitive You maximize revenues by increasing revenue streams and reducing cost
  5. 5. Increased ROI with Oracle IBM • Multiple touch points • Reduced touch points MSFT • High support costs • Lower support costs • High security risks • Low security risks • Unreliable systems ORCL • High reliability BEA • Intermittent availability • Increased availability Home- • Low scalability • Increased scalability Grown Your Solution Today Your Solution with Oracle
  6. 6. We Can Help You Succeed Seamlessly integrate Oracle product and technology superiority into your solutions Leverage Oracle’s technical, marketing and sales efforts to strengthen your brand Access to the Oracle Ecosystem
  7. 7. Why Partner with Oracle Access to Oracle’s Ecosystem – Partners, Customers and Solution Catalog INCREASE REVENUES ACCESS ORACLE’S ECOSYSTEM
  8. 8. Comprehensive Tech Stack Proven, fast, scalable, secure, available technology that is deployed in devices, appliances, desktop, enterprise and carrier-class systems Oracle’s market-leading Information Architecture DECREASE COSTS COMPREHENSIVE TECH STACK PROVEN, FAST, SCALABLE, SECURE & AVAILABLE ACCESS ORACLE’S ECOSYSTEM
  9. 9. Brand Recognition Leverage Oracle technology, marketing and sales to strengthen your brand BRAND RECOGNITION COMPREHENSIVE TECH STACK PROVEN, FAST, SCALABLE, SECURE & AVAILABLE INCREASE REVENUES ACCESS ORACLE’S ECOSYSTEM
  10. 10. R&D and Tech Support Oracle provides the easiest to integrate technology now, and in the future R&D AND TECH SUPPORT DECREASE BRAND RECOGNITION COSTS COMPREHENSIVE TECH STACK PROVEN, FAST, SCALABLE, SECURE & AVAILABLE ACCESS ORACLE’S ECOSYSTEM
  11. 11. We’re the Market Leader #1 database and application company in the world MARKET LEADER R&D AND TECH SUPPORT BRAND RECOGNITION COMPREHENSIVE TECH STACK PROVEN, FAST, SCALABLE, SECURE & AVAILABLE INCREASE REVENUES ACCESS ORACLE’S ECOSYSTEM
  12. 12. The Bottom Line WE DON’T MAKE MONEY UNLESS YOU MAKE MONEY MARKET LEADER R&D AND TECH SUPPORT BRAND RECOGNITION COMPREHENSIVE TECH STACK PROVEN, FAST, SCALABLE, SECURE & AVAILABLE ACCESS ORACLE’S ECOSYSTEM
  13. 13. Agenda • Partnering with Oracle <Insert Picture Here> • Oracle’s Embedded Initiative • Oracle Embeddable Products • Embedded Software License Program • Next Steps
  14. 14. Oracle: Focus on Embedded • Growing opportunity for embedded • More devices with faster processors and greater storage • Higher network bandwidth  enables edge computing • Sensor-based computing  massive data volumes at the edge • New services (Web services, telco services, SaaS)  always-on, carrier-class scalability, real-time performance • 17 billion devices on the Internet by 2012 (source: IDC 1) • Not all in the data center  at the ―edge‖ • Need to be autonomic and self-managing  embedded • Oracle offers a full range of embeddable databases • Provides choice and flexibility for developers – reduced development time, cost and risk • Oracle strongly committed to the embedded space 1. IDC estimates the embedded DBMS market was $1.3 billion in 2005 and will grow to $2.2 billion by 2010.
  15. 15. Where Oracle Is Embedded OEM Hardware Device ISV Application System Embedding Embedding Embedding • Hardware embedded includes Oracle software within the hardware product itself • Applications embedded uses Oracle software embedded into a software application • Systems embedded is either of the above where there is a connectivity component In all cases, the Oracle software is invisible to the user. The implementer markets, sells and supports the device/application/system.
  16. 16. Benefits of Embedding • Complete, turnkey solution: Reduce dependencies on external components • Faster, cheaper deployment: Install and configure all components automatically • Unattended operation: Run without human administration • Low TCO: Lower implementation, licensing, hardware, and administration costs • “One-stop” support: Deliver superior support to your customer by becoming your customer's single point of contact
  17. 17. Oracle #1 Embedded Databases Oracle 23.2% Progress 14.1% Other 20.9% IBM 11.8% Microsoft Sybase 9.5% InterSystems 10.3% 10.2% Oracle Growth 23.3% vs. Industry Growth 11.7% Source: IDC, Dec 2007 – ―Worldwide Embedded DBMS 2007-2011 Forecast and 2006 Vendor Shares‖
  18. 18. Example Embedded Database Partners
  19. 19. Example Oracle Fusion Middleware Certified ISVs Financial Services Healthcare Manufacturing Retail Education Tools Content Mgmt Integration Identity Mgmt Government
  20. 20. Agenda • Partnering with Oracle <Insert Picture Here> • Oracle’s Embedded Initiative • Oracle Embeddable Products • Embedded Software License Program • Next Steps
  21. 21. Oracle’s Embeddable Products Example Industries Telco Defense Manufacturing Healthcare Finance High Tech Hardware Software e.g. Mobile Devices, Consumer Electronics, Appliances, e.g. Mobile Services, OSS/BSS, Asset Management, Networking Equipment, Point-of-Sale, Defense Systems Monitoring, Enterprise Infrastructure Software Oracle Fusion Middleware Oracle Databases 21
  22. 22. Oracle Embeddable Databases Oracle Database is a full-featured, relational, client- server database TimesTen is a relational, in-memory database for blazing fast response times and real-time data caching. Berkeley DB is a family of non-relational, in-memory or on-disk databases providing very high performance. Oracle Lite is an end-to-end mobile application deployment solution comprised of a mobile database and a Mobile Server that provides synchronization, provisioning and device management.
  23. 23. Oracle Embeddable Databases Mobile Devices Telematics Gateways / Routers Field Force Automation Storage & Systems Mgmt Point-of-Sale Devices Financial Applications Security / Authentication Distributed Asset Mgmt Mission-Critical Business IP Multimedia Systems Mobile Services Software Applications Telco Softswitches Appliances Financial and ERP Systems Call Centers / CRM Provisioning and Management Mobile Applications Edge Applications Data Center Applications
  24. 24. Which Embeddable Database? Choose Oracle Database when: • Advanced features (spatial, triggers, stored procedures) are required • Clustering via RAC or integration with Fusion Middleware is required • Footprint is not a constraint Choose Oracle TimesTen In-Memory Database when: • Low latency and high throughput required • Oracle caching is needed • SQL is required • Database fits into memory Choose Oracle Berkeley DB when: • Low latency and high throughput required • Data access is predictable • XML/XQuery is required Choose Oracle Database Lite when: • Synchronization to Oracle Database is required • Small footprint is required • SQL is required
  25. 25. Oracle Application Server Oracle Fusion Middleware is comprehensive, integrated, hot-pluggable and unbreakable
  26. 26. Oracle Embedded Platform Summary • Leader in data management • Leader in innovation • Global resources • Proven and mature • Platform strength • Quality, Resilience, and Security • Complete offering • Broad choice of products • Databases, Middleware, Tools
  27. 27. Agenda • Partnering with Oracle <Insert Picture Here> • Oracle’s Embedded Initiative • Oracle Embeddable Products • Embedded Software License Program • Next Steps
  28. 28. Partner Sales Scenarios ISV and Oracle CoSell Price their Partner E-Business own products Discount Schedule, based on volume ISV and Oracle Starts at each sell directly 30% Discount to end-user Full Use Resell 60% Discount to partners Unaltered, unrestricted Application Specific programs with all functions intact that ASFU See Discount a partner resells to Matrix the end-user Restricted license type Embedded ESL sold by an ISV in conjunction with its Application Package. Restricted license type sold by an ISV embedded in its Application Package.
  29. 29. What is an Embedded Software License (ESL)? Characteristics ESL ASFU Full Use Does your company sell pre-packaged, commercially available applications?    Are customizations required for end users?    Do end users / customers expect to have access to the Oracle Programs to modify the data schema?    Does more than one Application Package run on the Oracle Programs?    All updates for the Oracle Programs delivered via updates to the partner solution / application    Partner provides technical support    Does Oracle need to assist the partner with the end-user sale?   
  30. 30. ESL Requirements • Packaging and installation • Pre-set configurations • Tight coupling of application with the Oracle Programs • Access • Administration, reporting and data transfer provided for via the application interface • Services • All provided by partner • Distribution • Oracle ESL license needs to be included with each sale of the application with Oracle embedded in it
  31. 31. Partnership Options That Fit Your Business • Join OPN – receive $300K worth of benefits with a $1,995 investment $1995 300K Oracle annual sales— $1995 highest level of partnership 100k Oracle $1995 competency & commitment annual sales No sales commitment
  32. 32. Resources and Benefits Get Enabled • Free online sales and technical education • 35% discount on instructor-led classes • Training roadmaps • Free Oracle Certified Join Enablement Professional (OCP) exam vouchers Interaction Center • Free access to Oracle University online library
  33. 33. Resources and Benefits Technical Assistance • Free licenses to develop and demonstrate your solutions • Free software updates • Supported technical requests via phone and web • Access to PTS for adopting new technology • Integration of ISV solutions with Oracle applications (Application Integration Initiative*) • Release control documents for Oracle applications *Available only to Certified and Certified Advantage partners
  34. 34. Resources and Benefits Market Your Solutions • Access to Market Development Funds (MDF)* • Use of Oracle partner branding and logos • Demand generation activities through Business Development Initiatives • Opportunities for partnering through Solutions Catalog *Available only to Certified and Certified Advantage partners
  35. 35. Agenda • Partnering with Oracle <Insert Picture Here> • Oracle’s Embedded Initiative • Oracle Embeddable Products • Embedded Software License Program • Next Steps
  36. 36. For More Information http://search.oracle.com Embedded or Embedded Development Center on Oracle Technology Network (OTN): http://www.oracle.com/technology/tech/embedded/index.html http://www.embedwithoracle.com/
  37. 37. © 2006 Oracle Corporation – Proprietary and Confidential 38
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