DIGITAL MARKETING STRATEGY
Prejlin Naidoo/Capgemini Consulting/2009

SAME RULES NEW TOOLS

Content
Convergence Conversation
Context Convenience
7 C’s
Collaboration Customisation
The 7 C’s of Digital
Marketing

CONTENT
CONTENT

CONTENT
CONTENT

CONVERSATION
CONVERSATION

R u doing the same for your
iPhone customers?
R u dealing with this R u sending out your
product revenue Corporate Sales Team
threat? R u replying to this
person with the to win this
answer? customer back?

a.becoming increasingly
expensive
b. becoming increasingly
difficult to hold
CONVENIENCE
CONVENIENCE
…SO THE TRICK IS TO DELIVER VALUE THROUGH
MARKETING BY MAKING PEOPLE’S LIVES EASIER

CUSTOMISATION
CUSTOMISATION

COLLABORATION
COLLABORATION

Dell IdeaStorm Video

IT IS THE CONTEXT SURROUNDING
THE PRODUCT THAT IS IMPORTANT,
AND IT’S IN THESE SITUATIONS
CONTEXT
CONTEXT
THAT COMPANIES ARE REAL
EXPERTS AT ADDING GREAT VALUE

CONVERGENCE
CONVERGENCE

Twitter,
Blackberry/mobile
compatible site
New media
& Widgets
Online Search
& Display Ads
Hub Email
Marketing
Social Media
Linkedin, Facebook, Ning, You
Tube, Slideshare

10 Steps to developing your
own digital marketing strategy
1. It all begins with the customer, listen!
2. But don’t forget about your objectives
3. Make sure you know what you’re already doing
4. Play to your strengths and manage your weaknesses
5. Find out what your competition is doing
6. Craft a strategy based on your strengths
7. Implement at the speed of light
8. Measure everything in real time
9. Continuously review, adjust and improve the customer
experience

JUST DO IT
Prejlin Naidoo
prejlin@gmaill.com
www.twitter.com/prejlin
www.blogger.com/prejlin
www.facebook.com/prejlin