Digital  Marketing  Strategy  Master Class    Prejlin  Naidoo
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Digital Marketing Strategy Master Class Prejlin Naidoo Document Transcript

  • 1. DIGITAL MARKETING STRATEGY Prejlin Naidoo/Capgemini Consulting/2009
  • 2. SAME RULES NEW TOOLS
  • 3. Content Convergence Conversation Context Convenience 7 C’s Collaboration Customisation The 7 C’s of Digital Marketing
  • 4. CONTENT CONTENT
  • 5. CONTENT CONTENT
  • 6. CONVERSATION CONVERSATION
  • 7. R u doing the same for your iPhone customers? R u dealing with this R u sending out your product revenue Corporate Sales Team threat? R u replying to this person with the to win this answer? customer back?
  • 8. a.becoming increasingly expensive b. becoming increasingly difficult to hold CONVENIENCE CONVENIENCE …SO THE TRICK IS TO DELIVER VALUE THROUGH MARKETING BY MAKING PEOPLE’S LIVES EASIER
  • 9. CUSTOMISATION CUSTOMISATION
  • 10. COLLABORATION COLLABORATION
  • 11. Dell IdeaStorm Video
  • 12. IT IS THE CONTEXT SURROUNDING THE PRODUCT THAT IS IMPORTANT, AND IT’S IN THESE SITUATIONS CONTEXT CONTEXT THAT COMPANIES ARE REAL EXPERTS AT ADDING GREAT VALUE
  • 13. CONVERGENCE CONVERGENCE
  • 14. Twitter, Blackberry/mobile compatible site New media & Widgets Online Search & Display Ads Hub Email Marketing Social Media Linkedin, Facebook, Ning, You Tube, Slideshare
  • 15. 10 Steps to developing your own digital marketing strategy 1. It all begins with the customer, listen! 2. But don’t forget about your objectives 3. Make sure you know what you’re already doing 4. Play to your strengths and manage your weaknesses 5. Find out what your competition is doing 6. Craft a strategy based on your strengths 7. Implement at the speed of light 8. Measure everything in real time 9. Continuously review, adjust and improve the customer experience
  • 16. JUST DO IT Prejlin Naidoo prejlin@gmaill.com www.twitter.com/prejlin www.blogger.com/prejlin www.facebook.com/prejlin