PUNJAB KESARI GROUP OF PUBLICATIONPUNJAB KESARI JAG BANI HIND SAMACHAR (HINDI) (PUNJABI) (URDU)
INTRODUCTIONThe Punjab Kesari group (PKG) - originated from the fertilesoil of Jalandhar, the former capital of Punjab (1947-1953), isconstantly illuminating the huge Hindi, Urdu and Punjabispeaking belt of northern India with knowledge and awarenessthrough their three bright moons, including PunjabKesari, Hind Samachar and Jag Bani. The group initiated theirperpetual operation in 1948 with the launch of the Urdu dailyHind Samachar, and later added Hindi daily Punjab Kesari in1965 and Punjabi daily Jag Bani in 1978 to their spinningcompass. Now, the three dailies are well established with a
Founded by Lala Jagat Narain and nourished by his elderson Romesh Chander (both were assassinated in 1981 and1984 respectively), the plant of PKG has become a maturebanyan tree. Succeeding these icons, the leadership triad– VijayChopra, Avinash chopra , Amit chopra , Abhijaychopra , Aroosh chopra – now altogether engage inbringing the group to a prominent platform in India’snewspaper publishing industry. While Padma Shri VijayKumar Chopra contributes the group with his sublimeideas through authoring a regular editorial for the threenewspapers besides supervising the entire groupperformance, being editor-in-chief & chairman-cummanaging director; his elder son Avinash Chopra has beenshouldering the responsibilities ofadministration, distribution, and editorial departmentsince 1983 and Amit Chopra is responsible forfinance, modernisation, expansion/ new projects as well as
HIND SAMACHAR Lala Jagat Narain (1889-September 9, 1981) was the founder of the HindFounded Samachar group.Location Pakka Bagh near company bag, Jalandhar, India 1100440 In 80’s Urdu was the language of the salaried urban men of Punjab, the peopleMission who could afford the time and money for a newspaper. An Urdu newspaper with average circulation of 26,034 copies daily & 27,999About copies on Sunday .Email email@example.comPhone 18130673205030000Website http://www.hindsamachar.in
PUNJAB KESARIFounded 1967Location ER 129 Civil Lines, Jullundur, India 144001 Punjab Kesari Aap ke dil ke Dhadkan is Hindi newspaper in Punjab , India withAbout circulation of 6,93,571 copies daily .Mission To provide the public with credible and factual newsProducts Punjab KesariPhone 1813067200Website http://www.punjabkesari.in
JAGBANIFounded 21st July, 1978Location ER 129 Civil Lines, Jalandhar, India 144022 Jagbani (www.jagbani.in and www.jagbani.com) is a Punjabi Newspaper inAbout Punjab, India with a circulation of 3,10,390 copies daily. The Punjab Kesari Groups Punjabi daily, Jag Bani was launched on July 21, 1978. At a time when all Punjabi newspapers favoured some religious or political group, Jag Bani was the first newspaper with a secular approach that represented theCompany common man. In the short period of its existence Jag Bani has created its ownOverview place in the society. It has a wide readership base which is diverse in religion and caste. Even today Jag Bani strives to innovate and widen the spectrum of Punjabi journalism.Website http://www.Jagbani.com
TOP MANAGEMENT CHAIRMAN Padamshree Vijay Kumar chopra ji is the head of hind Samachar group of limited which is now known as Punjab kesari group of publications . He is currently the editor in chief cum managing director of the Punjab Kesari Group of newspapers. A well known social worker too leading Prime minister relief fund , Shaheed Parivar fund etc
Managing directors Mr Avinash chopra is the managing director of Punjab kesari group and a well renowned Public figure too . He handles all affairs of editorial, administration and marketing department since 1983 . Also known as a GREAT KING OF MEDIA . Role Model for Media persons. A man of Discipline , Dignity, Intellectualness .
MARKETING DEPARTMENT The Marketing Department of this group is grappled by the young Icon Mr Abhijay Chopra . Marketing is the prime department of Punjab Kesari as all their major Revenue Generations are from this department . During the Tenure 2010 their revenue out of their advertisement business was Rs 1.70 crore and the target for the year 2011 has been decided 2.20 crores .
Working of Marketing department The Marketing Executives are given certain weekly and monthly targets which they have to achieve . The marketing executive went to clients for getting advertisements orders, offer them certain schemes. After getting the order contacts they visit their Designing agency i.e. : 24 Frames At the agency then the advertisement is designed which is further discussed with the client and after his assent the R/O is prepared at Office . The R/O is the release order (order to publish ad).
Technology Used in Punjab kesari• The organization works mainly with SAP system .• In news section NEWS WRAP software is used• For writing the news QUARK EXPRESS software is there .• For Face book and Video department Social networking is used .
Finance Department Mr Amit chopra ( Managing Director ) manages the finance department of Punjab kesari group . Mr Sanjay Gupta is the Chartered accountant of Punjab kesari who primarily see towards Accounts , taxes , banking work . The major revenue of this
Revenue June 2011 Punjab Sales Corporate 6 12% 40% Chandigarh 12% Government Haryana 29% Himachal Pradesh
All of Burly losses are retained back fromadvertisements . The advertisement revenue of year2010 is 1,70,000 crore.Multicity cheques are also used in thisorg .The Finance dept is further divided intoReconciliation dept, paymentsdept, supplier dept , etc .All receipts are mainly deposited inBanks . There main dealings is with AXISBANK and VIJAYA BANK.Overtime takes place rarely when thereis shortage of labour and in such situationsovertime is also paid to the employees .20% Bonus is also given to employees
Human resource Department• As per IRS Punjab Kesari is the Largest North region Hindi Leading newspaper and this has been achieved due to their Crucial assets thats Human resources .• This department is mainly under the Supervision of Mr Avinash chopra .• Further Mr Tondon see towards the employees and their benefits .• The selection of employees is on clear cut Merit base system .• Electronic Attendance system is used .• Employees satisfaction can be analysed by knowing the persons like Mr R.jolly , Mr Jethi who are working in this group since 1960 .• ESI and PF facilities are provided to the employees .
Mr Abhijay Chopra With his staff members celebrating 46thanniversary of Punjab Kesari . It itself denotes his quality ofEmpathy , Leadership , Motivation which leads to a burlymanpower .
EDITORIAL DEPARTMENT The Editorial Department is mainly Headed by Mr Aroosh Chopra and Mr Avinash chopra . This Department Deals with the gathering of news . Main Life blood of the newspaper is its News which is gathered , Analysed , reported , scheduled and finalized in this department . Their position has not been achieved overnight. It has been a result of hard work, sacrifice and the efforts of every hawker, agent, reporter, photographer and editor.
Video Department & Social Networking In the Year 2011 the Video Department has beenlaunched which is leading towards web media( watchlive video news ) & thus achieving further Heights ofGlory . E-Paper is another World Shattering feature of thisgroup .At Face book the Splendid pages Like : PadamshreeVijay Kumar Chopra , Avinash chopra , Punjabkesari, Hind Samachar , Jagbani has gained vastPopularity within in the launching span of just fewmonths it has gained thousand of likes .
SWOT ANALYSIS Of p.k group STRENGTH46 Years Experience.3 Generation Amalgamation.Paper quality.Printing efficiency.No 1 in ReadershipNo 1 in CirculationPresence Across 9 statesReaders Emotional Attachment.
WEAKNESSLess YouthOriented .Excess Work Load.Overwhelming that these weaknesses are just a exiguous But the Strengths of Punjab Kesari Group is soMore competitionField so that their . thing in front of it and Its the motto of this group that they want to reach far above level in all competitor dont even dare to touch it .
Opportunities• Opportunity to become more Aggressive and have a Maximum Market Share .• Moving towards Dynamism will leads them to become alluring place .• Can become More Diversified i.e.: they can extend their operations to lot extent• Opening up New Plant at Chandigarh which can lead to huge success .
Threat• Dainik Bhaskar is the Biggest competitor of Punjab Kesari .• High prices As compare to other Hindi Newspapers .
PUNJAB U+RPUNJAB TOTAL PK DB DJ TT AU HT TOTALPunjab(U+R) 1,804 1,235 1,259 507 0 0 4,805 Punjab Kesari is No.1 SHARE 38% 26% 26% 11% 0% 0% 100%40%35%30%25%20%15%10% 5% 0% DB DJ TTSHARE 38% 26% 26% 11%
Punjab Kesari Group : An Unbroken Lineage Since 1948• Their readership has crossed the 1 crore mark and still growing.• From an initial print order of 3000 copies a day, Punjab Kesari Group now prints approx. 10 lakh copies.• Punjab Kesari group is ranked at No 1st position in IRS Survey of Q1 of 2011.• Awarded BEST PRINTING PRESS in year 2011.• Achieved 1st position in Circulation too .• They have seven popular magazines for seven days for all readers Dharam Sanskriti – Monday Zindagi – Tuesday Careers – Wednesday Manoranjan – Thursday Naari – Friday Baal Kesari – Saturday Ravivariya – Sunday
Social ResponsibilityThe Punjab Kesari Group is always ready to Meliorate the poor starving needy people . Certain Funds are also availed by this group :. Prime Minister’s Relief Fund (Shakti) Kargil Rs.1050 lacs approximately12. Prime Minister National Relief Fund for Latoor-1993 Rs. 54 lacs 3. PM’s Relief Fund for Andhra Pradesh Cyclone,96-97 Rs. 91 lacs4. Chief Minister H.P. Flood Relief Fund, 1997 Rs. 20 lacs5. Orissa Chief Minister’s Relief Fund (cyclone) Rs. 76 lacs6. Prime Minister’s National Relief Fund (SukhaRahat) Rs. 42 lacs7. Chief Minister Himachal Pradesh Relief Fund Rs. 18 lacs8. Prime Minister’s National Relief Fund, Gujarat Rs. 578 lacs Earthquake. 9. Prime Minister’s National Relief Fund (Tidal Waves) Rs. 490 lacs10. Prime Minister’s Relief Fund (Earthquake) Rs. 84 lacs11. Chief Minister’s H.P. Relief Fund for Mata Naina Devi Rs. 05 lacs victims- 3.8.2008.12. Chief Minister’s Punjab Flood Relief Fund-2008 Rs. 11 lacs13. Chief Minister’s Bihar Flood Relief Fund-2008 (Contd.) Rs. 2.57lacs
SH SHAHEED PARIVAR FUND Up to till date, Punjab Kesari group had grant of Rs. 40 Crores ofamount in 104 Relief funds to help the various State Governments. Infeeling of Humanity in distressed former chief editor late Sh. Romesh Chander and Sh. Vijay Chopra had established the Shaheed Parivar Fund.
Self Assessment Report"Some of the worlds greatest feats were accomplished by people not smart enough to know they were impossible. “Similar is mine working experience at Punjab kesari Group . The day I entered this Organization I was Just Equipped with Theoretical concepts of Corporate world But the day I Finished up with my Summer training i was like nurtured and up bring with a radiant thinking that "Success doesnt come to you... you go to it. ” I learned an effulgent quality of Leadership and discipline from Mr Abhijay Chopra that "A big man is one who makes us feel bigger when we are with him.” During my working tenure in marketing field i learnt how to deal with customers , how to allure customer to buy your product .One of the Best part of my training session that I wont ever forget is the wording Of Mr Vijay Kumar chopra & Mr Avinash Chopra – “ Punjab Kesari is just like your home ”. This coordination , Empathy , compassion , discipline of its mentors is a reason that Punjab kesari is largest North region Hindi leading newspaper since 46 years . A special Thanks to Mr Atul Sharma ( Senior Marketing manager ) & Mr Sandeep Singh for their whole hearted support with me during each phase of my training . I am Laconic to Express my gratitude to Punjab Kesari Group . Whatever I have learned from this place is Inordinate or I will say Blue – chip. The knowledge and memories gathered here has become an Integral part of my life and I will cherish this working experience my entire life .
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