Contents:Contents: What is Digital Marketing? Which Tactics Produces best Results How do you stand out in this process? Digital Marketing Process Flow KeyTacticsYou Can Follow Most effective tools used Most Effective Strategies What High Growth Firms Do DifferentlyTobocbiz.com Act Alleviate Accelerate 2
What isWhat is Digital MarketingDigital Marketing??Marketing process which leads to the development of any organization or brand byusing a variety of digital channels such as email, social networks etc.Promotion of brands or products and services using all forms of digital advertising.Two different forms of digital marketing exist:Pull digital marketing ex:Websites, blogs and streaming mediaPush digital marketing ex: Email, text messaging and web feeds3Tobocbiz.com Act Alleviate Accelerate
Which Tactics Produces best ResultsWhich Tactics Produces best Results4Tobocbiz.com Act Alleviate AccelerateSearch + Content Social Media EmailDisplay Ads Mobile Videos
How do you stand out in this process?How do you stand out in this process? Get found in long tail and geographically - specific searches Use a variety of platforms to demonstrate your expertise and subject matter authorityand engage with prospects and clients5Tobocbiz.com Act Alleviate Accelerate
Digital Marketing Process FlowDigital Marketing Process Flow6Tobocbiz.com Act Alleviate Accelerate
Key TacticsYou Can FollowKey TacticsYou Can Follow Online marketing helps firms grow faster Firms generating 50% or more of their leads online grow 5X faster than those with noonline leads High growth firms obtain 70% of leads online while average firms obtain 10% Online marketing increases firms profitability Firms generating 50% or more of their leads online are 3X more profitable than thosegenerating less than 15% of their leads online7Tobocbiz.com Act Alleviate Accelerate
Most effective tools usedMost effective tools used Blogging White papers, eBooks and articles SEO Company newsletters LinkedIn Twitter PPC Email Campaigns Online video Slideshare8Tobocbiz.com Act Alleviate Accelerate
Most Effective StrategiesMost Effective Strategies SEO: Optimize for the long tail Take advantage of owned publishing platforms : website, blogs, social networks Website : Original content Allow people to connect with you : Give people a sense of the personalitiesthey’ll be working with Email : Build a relationship through regular content Blog : Be the resource for your specialty Twitter : Expand your reach and raise awareness YouTube : Give people of sense of the experience of working with you LinkedIn : The hub of your professional activity; Optimize your profile Facebook : Promote your value and recruit Slideshare : Create a library of your presentations Use events to bridge offline and online efforts Plan for mobile : Mobile Friendly Websites9Tobocbiz.com Act Alleviate Accelerate
What High Growth Firms DoWhat High Growth Firms DoDifferentlyDifferently10Tobocbiz.com Act Alleviate Accelerate
What High Growth Firms DoWhat High Growth Firms DoDifferentlyDifferently11Tobocbiz.com Act Alleviate Accelerate
Digital Marketing FactsDigital Marketing Facts 20% : of google searches by month are for local businesses 57% : of internet users search the web everyday 46%: daily searches are for info on products or services 54%: of marketers increased their inbound marketing budget in 2013 91% : of B2B marketers are using content marketing 78% : of marketers are using Email marketing (e-newsletters) $40 Billion : Projected Ad spending in 2013 $50 Billion : Projected Ad spending in 2015 $1.1 Billion : Mobile Ad spending in 2015 Over 70% of the Marketers plan to include mobile in their budgets by 2013 end.12Tobocbiz.com Act Alleviate Accelerate
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