Digital marketing strategy

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Digital Marketing is a Promotion of brands or products and services using all forms of digital advertising. …

Digital Marketing is a Promotion of brands or products and services using all forms of digital advertising.

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  • 1. ““Digital Marketing Strategies”Digital Marketing Strategies”1
  • 2. Contents:Contents: What is Digital Marketing? Which Tactics Produces best Results How do you stand out in this process? Digital Marketing Process Flow KeyTacticsYou Can Follow Most effective tools used Most Effective Strategies What High Growth Firms Do DifferentlyTobocbiz.com Act Alleviate Accelerate 2
  • 3. What isWhat is Digital MarketingDigital Marketing??Marketing process which leads to the development of any organization or brand byusing a variety of digital channels such as email, social networks etc.Promotion of brands or products and services using all forms of digital advertising.Two different forms of digital marketing exist:Pull digital marketing ex:Websites, blogs and streaming mediaPush digital marketing ex: Email, text messaging and web feeds3Tobocbiz.com Act Alleviate Accelerate
  • 4. Which Tactics Produces best ResultsWhich Tactics Produces best Results4Tobocbiz.com Act Alleviate AccelerateSearch + Content Social Media EmailDisplay Ads Mobile Videos
  • 5. How do you stand out in this process?How do you stand out in this process? Get found in long tail and geographically - specific searches Use a variety of platforms to demonstrate your expertise and subject matter authorityand engage with prospects and clients5Tobocbiz.com Act Alleviate Accelerate
  • 6. Digital Marketing Process FlowDigital Marketing Process Flow6Tobocbiz.com Act Alleviate Accelerate
  • 7. Key TacticsYou Can FollowKey TacticsYou Can Follow Online marketing helps firms grow faster Firms generating 50% or more of their leads online grow 5X faster than those with noonline leads High growth firms obtain 70% of leads online while average firms obtain 10% Online marketing increases firms profitability Firms generating 50% or more of their leads online are 3X more profitable than thosegenerating less than 15% of their leads online7Tobocbiz.com Act Alleviate Accelerate
  • 8. Most effective tools usedMost effective tools used Blogging White papers, eBooks and articles SEO Company newsletters LinkedIn Twitter PPC Email Campaigns Online video Slideshare8Tobocbiz.com Act Alleviate Accelerate
  • 9. Most Effective StrategiesMost Effective Strategies SEO: Optimize for the long tail Take advantage of owned publishing platforms : website, blogs, social networks Website : Original content Allow people to connect with you : Give people a sense of the personalitiesthey’ll be working with Email : Build a relationship through regular content Blog : Be the resource for your specialty Twitter : Expand your reach and raise awareness YouTube : Give people of sense of the experience of working with you LinkedIn : The hub of your professional activity; Optimize your profile Facebook : Promote your value and recruit Slideshare : Create a library of your presentations Use events to bridge offline and online efforts Plan for mobile : Mobile Friendly Websites9Tobocbiz.com Act Alleviate Accelerate
  • 10. What High Growth Firms DoWhat High Growth Firms DoDifferentlyDifferently10Tobocbiz.com Act Alleviate Accelerate
  • 11. What High Growth Firms DoWhat High Growth Firms DoDifferentlyDifferently11Tobocbiz.com Act Alleviate Accelerate
  • 12. Digital Marketing FactsDigital Marketing Facts 20% : of google searches by month are for local businesses 57% : of internet users search the web everyday 46%: daily searches are for info on products or services 54%: of marketers increased their inbound marketing budget in 2013 91% : of B2B marketers are using content marketing 78% : of marketers are using Email marketing (e-newsletters) $40 Billion : Projected Ad spending in 2013 $50 Billion : Projected Ad spending in 2015 $1.1 Billion : Mobile Ad spending in 2015 Over 70% of the Marketers plan to include mobile in their budgets by 2013 end.12Tobocbiz.com Act Alleviate Accelerate
  • 13. To know more, feel free to write to usTo know more, feel free to write to usinteract@tobocbiz.cominteract@tobocbiz.com orVisitorVisitwww.tobocbiz.comwww.tobocbiz.com13Tobocbiz.com Act Alleviate Accelerate