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CIPR PRide Awards Scotland

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Social media highlights from the CIPR Scotland PRide Awards 2013, created using our MP+ Social tool.

Social media highlights from the CIPR Scotland PRide Awards 2013, created using our MP+ Social tool.

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  • 1. CIPR PRide Awards 2013 Social media highlights PRide Scotland – 24th October Contact: Darryl Sparey Brand Insight Director darryl.sparey@precise.co.uk T: +44 (0)20 7264 4768 www.precise.co.uk
  • 2. Highlights 667 mentions Most used hashtag #PRideSCO 525 mentions 716,653 followers reached 931,582 Twitter followers reached 2 Most prolific tweeter: CIPR Scotland (@CIPR_Scotland) 60 tweets Most retweeted user: CIPR Scotland (@CIPR_Scotland) 76 re-tweets 667 tweets CIPR PRide Awards 2013
  • 3. Trend in mentions Volume 500 450 400 350 300 250 200 150 100 50 0 3 CIPR PRide Awards 2013
  • 4. What were people talking about? Live analysis from Precise Media Platform+ 4 CIPR PRide Awards 2013
  • 5. Most prolific Twitter users Author Reach Tweets Followers CIPR Scotland 135,060 60 2,251 Laura M. Sutherland 34,697 17 2,041 Kenny 11,509 17 677 Weber Shandwick Scot 10,693 17 629 Paula Mc Nulty 9,585 15 639 3x1 Public Relations 24,189 11 2,199 Kirsty Innes 14,168 11 1,288 Darryl Sparey 14,220 10 1,422 Muckle Media 8,487 9 943 Stewart Argo 12,708 9 1,412 Clare Smith 5,928 8 741 Jane Wilson 17,248 7 2,464 Adam Lang 3,661 7 523 Diarmid Mackinnon 2,898 7 414 John Heuston 19,131 7 2,733 Tricker PR 3,882 6 647 sarah ward 2,256 6 376 Zoe Redhead 1,194 6 199 Rob Bruce 17,815 5 3,563 Lee-Ann Beaton 180 5 36 Steph 2,415 5 483 Becky White PR 4,840 5 968 Morna McLelland 5 113 1,016 5 203 Rosemary McLennan 5 565 Hailey MacLennan 10,345 5 2,069 CIPR PRide Awards 2013
  • 6. Top Twitter users Most prolific Twitter user Largest audience reached on Twitter CIPR Scotland CIPR Scotland CIPR Weber Shandwick Scot Laura M. Sutherland Kenny Nicola Sturgeon Laura M. Sutherland Craig McGill Paula Mc Nulty Evening News Kirsty Innes 3x1 Public Relations 3x1 Public Relations Scot Gov Health Darryl Sparey hardeep singh kohli Stewart Argo Scottish Renewables Muckle Media Edinburgh Chamber Clare Smith John Heuston John Heuston Prostate Cancer UK Diarmid Mackinnon SCVO Adam Lang Rob Bruce Jane Wilson 0 20 40 Volume 6 CIPR PRide Awards 2013 60 80 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 Volume
  • 7. About… MP+ Social This analysis was produced by Precise using our MP+ Social service. MP+ Social provides real-time access to your coverage from all social media channels - Facebook, Twitter, YouTube, blogs and forums - and enables you to quickly identify the most influential content and the impact of social content on your profile. Find out more here. Precise Precise is a business information group that provides media monitoring and media analysis services and software applications to public relations, marketing and media professionals. Our recently launched Media Platform+ is unique in providing integrated access to social media and mainstream news and analytics in a single timeline. We are the CIPR’s partner for media monitoring and analysis, and headline sponsor of the CIPR PRide awards. Find out more here. 7 CIPR PRide Awards 2013
  • 8. Thank you