Business Plan: Target Group
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Business Plan: Target Group

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    Business Plan: Target Group Business Plan: Target Group Presentation Transcript

    • Tips for a good Business Plan: Weekly SchedulePrecipioFinance ManagementAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren Optimaliseren®# Date Topic0 15-Mar Announcement1 22-Mar Introduction2 29-Mar Structure Business Plan3 05-Apr Mission-Vision4 12-Apr Goals - Values5 19-Apr Good examples Mission-Vision6 26-Apr Bad examples Mission-Vision7 03-May Good examples Values8 10-May Team9 17-May Market Analysis: Market & Trends10 24-May Market Analysis: Target Group11 31-May Market Analysis: Competition12 07-Jun Market Analysis: Suppliers + examples13 14-Jun SWOT analysis14 21-Jun SWOT analysis: Examples15 28-Jun Marketingmix16 05-Jul Marketingmix: Promotion - Top 10 on Twitter17 08-Aug Financial Plan: Content + Assumptions18 15-Aug Financial Plan: Definitions19 22-Aug Action Plan20 29-Aug Variance analysis
    • Tip: - Define a Target Group where you feel good- Check if your Target Group also wants your product/service => “test cases”Market analysis – Target GroupPrecipioFinance ManagementAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren Optimaliseren® Define your Target Group and set clear boundaries You can never reach the whole market, all the customers 80/20 rule 80% Sales generated by 20% of your Customers Define your Market Segments Who buys? Regional Profile Life style Personality What do they buy? Extras Package Price Delivery Why do they buy? Advantages CriteriaWhat is your Target Group/Niche?NEXT PAGETARGETGROUP
    • Market analysis – Target GroupPrecipioFinance ManagementAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren Optimaliseren®Example Target Group: “Toothpaste”Huge SUPPLYCustomer decides based on criteria- Taste- Price- Sex-appeal- Age- ….NEXT WEEKTARGETGROUP