Weibo

Welcome Robbie Deng – International Consultant 15 February 2012 meaningful ideas, intelligently delivered

Introduction
Examples of Weibo accounts
Generic Weibo user behaviours
Conclusion
Any questions

Chinese hybrid of Twitter & Facebook Weibo

Things Twitter doesn’t have
Comments
Rich media – video, audio
Private groups
Enterprise pages – looks like Facebook brand pages
Platforms (mobile)

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Why Weibo?

Over 250 million Chinese users Over 140 million Sina Weibo users 10,000 verified local government Weibo accounts

S ina Weibo User ratio of Weibo channels Netease Weibo Tencent Weibo Sohu Weibo iFeng Weibo 139 Weibo

“ Facebook may seem global, but in Brazil most people are on Orkut; in Japan, it’s Mixi.” In China, it’s Weibo.

Taobao

China Everbright Bank

Weibo and International Users

Channel

Mercedes-Benz

Personal users
Socialise
Reflections of the day
Opinions (WoM)
Latest news
Business users
One to one service
HR
Customer service
E-commerce
Campaigns

Conclusion

Any questions

Weibo

by Precedent

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Weibo Presentation Transcript