Prec fin forum-pt3-digital-strategy

Precedent’s Finance Forum 2012 Integration or isolation? The digital landscape for UK financial servicesSeptember 2012Digital Finance Forum 2012

1. Rich media 2. Blogging and Micro-blogging 3. Social Networks 4. Mobile 5. Website innovation 6. Integrated strategiesDigital Finance Forum 2012 #PrecSem

Digital Finance Forum 2012 #PrecSem

Working with Compliance• Work through the specific points of what can vs. what can be done, suggesting and brainstorming alternatives as you go.• Where you have to have long compliance-driven disclaimers and legal speak, keep them on your website and away from social media• Get in-house experts to set-up their own social media profiles so that info can be shared by them as individuals.Digital Finance Forum 2012 #PrecSem

Effective digital strategy Mark Sherwin – Commercial Director

The internet is the first thing thathumanity has built that humanity doesn’tunderstand, the largest experiment inanarchy we have ever hadEric Schmidt, CEO GoogleDigital Finance Forum 2012 #PrecSem

Unique Value CreationMichael PorterDigital Finance Forum 2012 #PrecSem

Strategy is about making choices;what to do - and what not to do.Michael PorterDigital Finance Forum 2012 #PrecSem

If I’d asked my customers whatthey wanted they’d have saida faster horse! Henry FordDigital Finance Forum 2012 #PrecSem

0800 800 801Digital Finance Forum 2012 #PrecSem

Harnessing the power of the internet isharnessing the power of your peopleMark SherwinDigital Finance Forum 2012 #PrecSem

Corporate communications Online communityDigital Finance Forum 2012 #PrecSem

Digital Special Ops Team Online community

Advocates and ambassadors The Social Network

Think big Start small Act quicklyDigital Finance Forum 2012 #PrecSem

Find our Precedent group and follow us aton LinkedIn for a chance to @precedentcomms forfind out more about our Precedent news, seminar infoseminars, network, share and general observationsideas and quiz the Precedent #PrecSemteam on seminar issues andmore!

Dates for your diary in 2012 Seminars Creating killer content: Simple steps, significant results Perth – 28th February Realising a return on your digital future Aberdeen – 22nd March Digital Marketing Head-First: Dive in like a Pro Birmingham – 29th March Membership Organisations: Big Questions, Digital Answers? London – April (tbc)Digital Finance Forum 2012

#PrecSemDigital Finance Forum 2012 #PrecSem

Prec fin forum-pt3-digital-strategy

by Precedent on Feb 03, 2012

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Prec fin forum-pt3-digital-strategy — Presentation Transcript