Prec fin forum-pt1-intro-rich-media-blog

Precedent’s Finance Forum 2012 Integration or isolation? The digital landscape for UK financial servicesFebruary 2012Digital Finance Forum 2012

Today• Presentations 8.30 - 9.25 Introduction, Rich media, Blogging and Micro-blogging Coffee• Presentations 9.45 - 10.30 Social Networks, Mobile, Website innovation Coffee• Breakout discussions 10.45 - 11.30 2 x 20 minutes (musical chairs)• The question of compliance 11.30 - 12.00• Effective digital strategy 12.00 - 12.30Digital Finance Forum 2012 #PrecSem

Are you awake?Digital Finance Forum 2012 #PrecSem

Do you want to leave yet?Digital Finance Forum 2012 #PrecSem

Who are Precedent?Mark Sherwin – Commercial Director

80 experts strategy & research branding & communications user centred design development & hosting digital marketingDigital Finance Forum 2012 #PrecSem

5 sectors financial services membership organisations third sector education healthDigital Finance Forum 2012 #PrecSem

5 offices London Edinburgh Cardiff Melbourne PerthDigital Finance Forum 2012 #PrecSem

22 years experience quality stability loyalty resultsDigital Finance Forum 2012 #PrecSem

Digital Finance Forum 2012 #PrecSem

meaningful ideasintelligently deliveredDigital Finance Forum 2012 #PrecSem

meaningful ideasintelligently delivered #PrecSem Wifi = mtevents (un & pw)Digital Finance Forum 2012 #PrecSem

Our researchAdrian Porter – Head of Strategic Research

1998 - 2000Digital Finance Forum 2012 #PrecSem

2001-2006Digital Finance Forum 2012 #PrecSem

Early - 2010Digital Finance Forum 2012 #PrecSem

2011Digital Finance Forum 2012 #PrecSem

50 finance sectorcompaniesTheir use ofdigital channelsDigital Finance Forum 2012 #PrecSem

Banks x10Building Societies x10Asset Managers x10Insurers, Life and Pensions x10Online only Financial Services x10 Digital Finance Forum 2012 #PrecSem

Qualitative and quantitativeWho’s using what, for what?Is it integrated and meaningful?What is best practice? Digital Finance Forum 2012 #PrecSem

...Digital Finance Forum 2012 #PrecSem

Sophisticated Basic Sophisticated Basic Sophisticated Basic Sophisticated BasicDigital Finance Forum 2012 #PrecSem

“Of course, the Web is catching on,particularly in the financial service sector.Yet, many corporations, still haven’tunderstood the opportunities that lie in sales,marketing and customer services – in fact inalmost every area of their activities”Adrian Porter - Porter Research - 1998Digital Finance Forum 2012 #PrecSem

Integration orisolation?Digital Finance Forum 2012 #PrecSem

Integratedchannels?Digital Finance Forum 2012 #PrecSem

Integratedteams?Digital Finance Forum 2012 #PrecSem

1.Rich mediaMark Russell – Consultant

What are they using it for? How well is it integrated? Is it working? What can we learn?Digital Finance Forum 2012 #PrecSem

Discussion pointsThe corporate video is dead.Timeliness and relevance is far more important thanproduction values.Viral video is not a realistic campaign strategy forfinance companies.Digital Finance Forum 2012 #PrecSem

2. Blogging and micro-bloggingDarren Amer - Consultant

What Why HowDigital Finance Forum 2012 #PrecSem

Marketing Drive traffic Raise brand awareness Cost savingDigital Finance Forum 2012 #PrecSem

Communications Conversations CommunityDigital Finance Forum 2012 #PrecSem

Marketing Drive traffic Raise brand awareness Cost savingDigital Finance Forum 2012 #PrecSem

clearingandsettlement.blogspot.com

Transparency Explains your actions Garner feedback Passionate/credible WillingnessDigital Finance Forum 2012 #PrecSem

"Shooting in progress in Oxford Circus? What?" @TreborFlow "Gun alert on oxford circus right now? is it true?" @HannahLisaGreen “Gunman loose in Oxford Circus?” @StephAldrich “PLEASE RETWEET - Police say incident on Oxford Circus/ St is a rumour started by someone.... #Idiot” @jamie_shepherdDigital Finance Forum 2012 #PrecSem

“compliance friendly way for financial professionals to actively join the dialogue.” Wedbush hopes to humanize and avoid “industry-standard canned responses”Digital Finance Forum 2012 #PrecSem

What Why HowDigital Finance Forum 2012 #PrecSem

Be Personal (Use your own voice) Know your audience (#) Focused (what’s really important) Interesting, useful & timely Quick to read (400 – 1,000 words) Enable a community (Question, listen & interact)Digital Finance Forum 2012 #PrecSem

Discussion points• Personal blogging and micro-blogging has an important role in rebuilding trust in financial institutions• Buzz monitoring is an immediate priority for effective customer service• Curating others’ content for your audiences adds enough value to make it worthwhile Digital Finance Forum 2012 #PrecSem

Today• Presentations 8.30 - 9.25 Introduction, Rich media, Blogging and Micro-blogging Coffee• Presentations 9.45 - 10.30 Social Networks, Mobile, Website innovation Coffee• Breakout discussions 10.45 - 11.30 2 x 20 minutes (musical chairs)• The question of compliance 11.30 - 12.00• Effective digital strategy 12.00 - 12.30Digital Finance Forum 2012 #PrecSem

Prec fin forum-pt1-intro-rich-media-blog

by Precedent on Feb 03, 2012

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Prec fin forum-pt1-intro-rich-media-blog — Presentation Transcript