Membership seminar - part-two

Membership Seminar Membership Organisations Big challenges – Digital answers? Part TwoMeaningful ideas, intelligently delivered | #PrecSem

Magazines, mobile & the global opportunity Mark Russell – Strategic ConsultantMeaningful ideas, intelligently delivered | #PrecSem

Meaningful ideas, intelligently delivered | #PrecSem

Our most valued asset – the magazineMeaningful ideas, intelligently delivered | #PrecSem

Considerations • Think beyond a magazine – and PDFs, and emails… • Deliver a mix of relevant, personalised content and overall messages • Enable your members to choose how they consume your articles • Empower experts to curate content on your behalf • Combine print and digital to bolster your online ecosystem Our most valued asset – the magazineMeaningful ideas, intelligently delivered | #PrecSem

It is a simple decision The question is what and how (not if) Mobile is here nowMeaningful ideas, intelligently delivered | #PrecSem

Know your audience Mobile is here nowMeaningful ideas, intelligently delivered | #PrecSem

Your options • Bog standard - mobile “optimised” • Everybody loves apps • New kid on the block – responsive design Mobile is here nowMeaningful ideas, intelligently delivered | #PrecSem

Option 1: mobile optimised Mobile is here nowMeaningful ideas, intelligently delivered | #PrecSem

Mobile is here nowMeaningful ideas, intelligently delivered | #PrecSem

Option 1: mobile optimised Mobile is here nowMeaningful ideas, intelligently delivered | #PrecSem

Option 2: everybody loves apps… Mobile is here nowMeaningful ideas, intelligently delivered | #PrecSem

Option 3: responsive design Mobile is here nowMeaningful ideas, intelligently delivered | #PrecSem

Storyboard your responsive experience… Mobile is here nowMeaningful ideas, intelligently delivered | #PrecSem

Or think mobile first? Mobile is here nowMeaningful ideas, intelligently delivered | #PrecSem

Considerations • Consider scenarios and motivations on mobile – use your personas! • There is a time and a place for mobile apps – but they are not a magic bullet • Designing for mobile should be an integral part of future development • Mobile/responsive design will become as intrinsic to the web as accessibility Mobile is here nowMeaningful ideas, intelligently delivered | #PrecSem

Physically growing, or digitally reachingMeaningful ideas, intelligently delivered | #PrecSem

A digital answer? Adrian Porter – Head of Strategic ResearchMeaningful ideas, intelligently delivered | #PrecSem

There are many elephants in the membership organisation board roomMeaningful ideas, intelligently delivered | #PrecSem

recession enables organisations to de-clutter their products and services lists as well as offering the opportunity to present ‘climate-specific benefits’ to members Sue FroggattMeaningful ideas, intelligently delivered | #PrecSem

it wouldn’t take a hell of a lot for an existing content provider with sophisticated infrastructure to begin to cream off the best of our talent and give them a forum through which to broadcast their expertise... ... and then the next step could be for the provider to begin to offer accreditation/ membership to a new organisation approved by our erstwhile members One of our membership organisation contributorsMeaningful ideas, intelligently delivered | #PrecSem

the web is moving faster than our organisation, its internal structures, and decision-making processes can keep up with A senior employee of one of our membership clientsMeaningful ideas, intelligently delivered | #PrecSem

If you don’t like change, you’re going to like irrelevance even less General Eric Shinseki, retired Chief of Staff, U. S. ArmyMeaningful ideas, intelligently delivered | #PrecSem

unique value creation Michael PorterMeaningful ideas, intelligently delivered | #PrecSem

If I’d asked my customers what they wanted they’d have said a faster horse! Henry FordMeaningful ideas, intelligently delivered | #PrecSem

Strategy is about making choices; what to do - and what not to do Michael PorterMeaningful ideas, intelligently delivered | #PrecSem

What to do. Where to start.Meaningful ideas, intelligently delivered | #PrecSem

Challenge, Objective, ActionMeaningful ideas, intelligently delivered | #PrecSem

A strategic roadmap Coordinated strategies Brand expressionMeaningful ideas, intelligently delivered | #PrecSem

Traditional Digital Vision Marketing & Communications Membership Technology ExperienceMeaningful ideas, intelligently delivered | #PrecSem

Enlightened Marketing & Communications Digital Vision Membership Technology ExperienceMeaningful ideas, intelligently delivered | #PrecSem

Think big Start small Act quicklyMeaningful ideas, intelligently delivered | #PrecSem

There will be a time when you believe everything is finished. That will be the beginning Louis LAmourMeaningful ideas, intelligently delivered | #PrecSem

Membership seminar - part-two

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