Success through the mobile channel: Getting the formula right - CASE Europe Conference, 2011
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A brief presentation from the CASE Europe Annual Conference 2011. ...
A brief presentation from the CASE Europe Annual Conference 2011.
The presentation looks at what the mobile channel actually is, with some statistics surrounding smartphone usage in teenage demographics.
It is then followed by some cross sector showcase examples of mobile apps, followed up by a Dragons' Den style showcase of potential apps that would serve good value within the education sector.
The presentation finishes with an approach for getting started with the mobile channel.
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