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(Starlight) Oscar Night America 2010 Attendee Survey
1. Oscar Night America 2010
Audience Satisfaction Survey
Starlight will use your anonymous responses only for refining its Oscar Night America planning and programming.
If you need more space to answer any question, please circle its number and use the sheet back.
1. Is this the first time you’ve attended Oscar Night America?
(Circle one) Yes No
2. If no, in which years have you attended? (Check all that apply)
___ 2009 ___ 2008 ___ 2007 ___ 2006 ___ 2005 ___ 2004
3. What other Starlight events have you attended?(Check any that apply)
___ Hospital Happenings
___ Great Escapes
___ Annual Luncheon
Other(s): ______________________________________________________________
______________________________________________________________
4. Do you ever attend other nonprofits’ charity fundraisers? (Circle one)
___ Never; this is my first charity fundraiser
___ I’ve been to one only (but not Oscar Night America)
___ Sometimes, but not often
___ Often
___ I regularly attend particular charity fundraisers
Which ones? _____________________________________________________
________________________________________________________________
________________________________________________________________
5. Have you ever attended other organizations’ Oscar Night parties?
(Circle one) Yes No
6. Which ones (and which years)?_____________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
7. How does Oscar Night America compare to them?(Check one)
___ This was the best Oscar Night party I’ve ever been to!
___ Much better
___ Better
___ Pretty much the same as the others I’ve attended
___ I enjoyed the other(s) more, because:__________________________________
________________________________________________________________
________________________________________________________________
8. If this was your first experience with Starlight Children’s Foundation,what is your
overall impression of Starlight and what it does? ______________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
9. Did you arrive early to enjoy the Casino, or will you be staying to enjoy the Casino
after our event? (Circle one) Yes No
10. How many people accompanied you tonight? _________
11. If you’re attending without a companion, are you: (Circle one) Male Female
12. Are you married?(Circle one) Yes No
13. If so, did your spouse accompany you tonight?(Circle one) Yes No
14. Do you have children? (Circle one) Yes No
2. 15. What are the reasons you’re attending Oscar Night America?Please rank from 1 (most
important) to 8 (least important):
___ I always come every year
___ To see the Oscars on a big screen
___ To dress up, socialize and be seen
___ To snag some great auction items
___ To see and meet celebrities
___ To get the official 82nd Academy Awards souvenir program
___ To support Starlight’s programs and families with my ticket and donation(s)
___ To introduce others to Starlight Children’s Foundation—Washington
16. How did you hear about our event?(Check any that apply)
___Newspaper article (specify)_______________________________________________
___Newspaper events listing _________________________________________________
___Newspaper online events calendar: _________________________________________
___Local magazine article (specify) ____________________________________________
___Local magazine events listing: ____________________________________________
___Local magazine online events calendar: ____________________________________
___Radio announcement (which station?) _______________________________________
___Received an e-mail alert from radio station
___Heard about it at a radio-station event
___Saw it on Star 101.5’s Web site
___Saw commercial on KOMO TV 4
___Saw it mentioned on KOMO-TV newscast(s)
___Read about it on KOMO’s Web site
___Learned about it while at Casino
___Saw it on Casino’s online events calendar
___Received a Starlight invitation (first time)
___Received a Starlight invitation (since I attended before)
___Learned about it from Starlight’s Web site
___Received a Starlight e-mail alert
___Mentioned in Starlight newsletter
___Saw a Starlight flyer somewhere
___Mentioned elsewhere on the Web (specify):___________________________________
___Word of mouth from an acquaintance
___Personal invitation from a friend or acquaintance
___Personally approached by someone with Starlight
___My employer bought a table
___Other (please specify): _______________________________________
___I don’t remember
17. Ticket sales are an important part of this charity fundraiser. What do you think about
the ticket cost of this event?(Check one)
___ Not too much to pay to support a worthy charity
___ A great value for the experience
___ I might have paid a bit more since it’s for a good cause
___ Almost too much to pay; not sure I’ll attend again
___ Too expensive; I won’t attend another
If you checked “Too expensive,” what would be a better price? $_______
18. What did you think about the quality of tonight’s dinner?(Check one)
___ Very Good
___ Good
___ Unremarkable but OK
___ I didn’t care for it
3. 19. What can we do to improve the dinner next year? ______________________________
________________________________________________________________________
________________________________________________________________________
20. Did you use the VIP Room to meet any celebrities?(Circle one) Yes No
21. Is meeting local and national celebrities an important part of your decision
to attend Oscar Night America? (Circle one) Yes No
22. Please list any celebrities you would be willing to introduce us to for next year’s
event (and fill out the response card at the bottom of this survey): ________________
________________________________________________________________________
________________________________________________________________________
23. Did you participate in the Raise the Paddle?(Circle one) Yes No
24. Did you bid on anything from the Silent Auction?(Circle one) Yes No
25. Which Silent Auction item(s) did you find particularly interesting?
________________________________________________________________________
________________________________________________________________________
26. Did you bid on anything in the Live Auction?(Circle one) Yes No
27. Which Live Auction items did you find particularly interesting?
________________________________________________________________________
________________________________________________________________________
28. Do you feel the starting bids of any of the auction items were too high?
(Circle one) Yes No
If so, which one(s)? _______________________________________________________
________________________________________________________________________
________________________________________________________________________
29. Do you feel you had sufficient time during the commercial breaks to bid on what
you wanted? (Circle one) Yes No
30. What sort of auction items or experiences would you like to see offered at Oscar
Night America next year? __________________________________________________
________________________________________________________________________
________________________________________________________________________
31. What did you most enjoy about this year’s event? (Check one)
___ The Oscars telecast
___ The food and drink
___ Socializing
___ Bidding on or winning an auction item
___ The official 82nd Academy Awards souvenir program
___ Winning a door prize
___ The gift bag contents
Other: ___________________________________________________________
32. Will you join us again for next year’s event? (Check one)
___Yes; please send me an invitation (Use attached mailer card)
___No
Why
not?_______________________________________________________________
_______________________________________________________________
___________________________________________________________________
33. Please tell us a little about yourself:How old are you? (Check one)
___ High-school age ___ 41-50
___ College age ___ 51-60
___ 22-30 ___ 61-70
___ 31-40 ___ 71+
34. Are you a home owner? (Circle one) Yes No
4. 35. Are you looking to purchase a home in the next year? (Circle one) Yes No
36. Where do you live? (Check one)
___ Seattle
___ Eastside
___ North of Seattle
___ South King County
___ Vashon or Kitsap Peninsula
___ Other: _______________________________________
37. What is your annual income range?(Check one)
___ Below $35,000
___ $35,000-$50,000
___ $51,000-$75,000
___ $76,000-$100,000
___ $101,000-$150,000
___ $151,000-$200,000
___ Let’s just say I’m well off
38. How often do you travel out-of-state (including foreign destinations) for vacations?
___ Hardly ever
___ Once or twice a year
___ Frequently
___ Almost always
39. Have you bought any fine jewelry in the last year? (Circle one) Yes No
40. How many cars do you own? (Check one)
___ One ___ Two ___ More than two
41. How often do you dine out?(Check one)
___ Hardly ever
___ Once a week
___ Twice a week
___ More than 8 times in a month
42. Have you donated to a nonprofit (other than Starlight) since Jan. 2009?
(Circle one) Yes No
43. Are you involved with any charity as a volunteer, board member or staffer?
(Circle one) Yes No
44. Are you a member of any nonprofit organization?(Circle one) Yes No
If so, which one(s)?________________________________________________________
________________________________________________________________________
________________________________________________________________________
45. Are you a member of a family supported by Starlight?(Circle one) Yes No
46. Do you know any Starlight families? (Circle one) Yes No
47. Do you know anyone connected with Starlight Children’s Foundation—Washington?
(Circle one) Yes No
48. Which local radio stations do you listen to the most? ___________________________
________________________________________________________________________
49. Which local magazines do you read the most? ________________________________
________________________________________________________________________
50. Which local and community newspapers do you read the most? _________________
________________________________________________________________________
________________________________________________________________________
51. Which Web sites and/or blogs do you use most for local news? _________________
________________________________________________________________________
________________________________________________________________________
5. 52. Please share with us anyone whom you feel would enjoy Oscar Night America 2011:
May we mention your name? (Circle one) Yes No
Name Mr./Mrs./Ms._______________________________________
Title _________________________________________________
Company _________________________________________________
Street Address _________________________________________________
City/ZIP _________________________________________________
Telephone(s) _________________________________________________
E-mail _________________________________________________
53. Please list anything you’d like to contribute to next year’s Oscar Night America silent
or live auctions(and fill out the response card
below):__________________________________________________________________
__________________________________
________________________________________________________________________
________________________________________________________________________
54. Please list anyone you think might be willing to donate something to next year’s
auctions: _______________________________________________________________
________________________________________________________________________
________________________________________________________________________
55. What specific things would you like to see us do to improve Oscar Night America?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
56. Anything else you’d like to share about your Oscar Night Americaexperience?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Thank you very much for your valuable feedback, and for supporting
Starlight Children’s Foundation Washington.
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OSCAR NIGHT AMERICA RESPONSE CARD:
___ I don’t want to miss next year’s Oscar Night America; please be sure to send me
an invitation.
___ I won’t be attending next year. Please take me off your mailing list for this event.
___ I know a local or national celebrity to whom I will recommend Starlight.
Pleasecontact me for his/her information
___ I have something I’d like to donate for next year’s auction. Please contact me.
Name: _______________________________
Company: _______________________________
Title: _______________________________
Street Address: _______________________________
City/ZIP: _______________________________