Going

VIRAL
on YouTube

@STEVEPYOUNG
VIDEO
WORKS!

Photo source: M31
87% of online marketers use
video content.
- OUTBRAIN, 2012
217,000,000 VIEWS ON YOUTUBE
250,000 VISITS FROM YOUTUBE
THOUSANDS OF NEW SIGNUPS
Our five

VIRAL

video principles
72 hours of video are uploaded
to YouTube every minute.
- YOUTUBE, 2012
http://www.youtube.com/watch?v=2aa8os53_Ac
A viral video is a video that
moves your tribe.
1

HIGH-QUALITY
video production
9 out of the top 10 viral videos
on YouTube in 2012 were
professionally created.

- MASHABLE
2

Think like a street

PERFORMER
No #!@&ing

PRODUCT SHOTS
Photo source: Jokin BCN
1/3 OF AD IS THE KISS
Source: Mashable
GO DADDY RESULTS
• 45% INCREASE IN HOSTING SALES
• 40% INCREASE IN DOT-COM SALES
• 35% INCREASE IN NEW MOBILE CUSTOMERS

•...
3

Be

UNFORGETTABLE
Don’t be afraid to be
Photo source: Mags_cat

DIFFERENT
“Safe is risky.”
- SETH GODIN
http://www.youtube.com/user/DollarShaveClub?v=ZUG9qYTJMsI
GILLETTE

DOLLAR SHAVE CLUB
vs

CELEBRITY SPOKESMAN

CEO IS THE SPOKESMAN

“BRAUN-ENGINEERED”

“F**KING GREAT”

5,070 VIEW...
4

Be real like

HUMAN REAL
5

PROMOTE

like a Kardashian
WHO WILL WATCH?

Photo source: Thomas Hawk
EMAIL
JOURNALISTS
PERSONALLY 1
WEEK BEFORE

Photo source: larskflem
AIM FOR COVERAGE ON 2-3 SITES
Find anyone’s

EMAIL
http://www.rapportive.com
1

2

3

Professionally

Think like a street

Be

PRODUCED

PERFORMER

UNFORGETTABLE

4

5

Be

Don’t forget to

HUMAN

PR...
INSPIRED BY
EepyBird
Mark Malkoff
Kevin Allocca
Created over 50,000 videos & photos
Thank you
STEVE YOUNG
DIRECTOR OF PRODUCT MARKETING
TWITTER: @STEVEPYOUNG
EMAIL: STEVE.YOUNG@SMARTSHOOT.COM
WEBSITE: WWW.S...
Tips to Make a Video Go Viral on YouTube by Steve Young
Tips to Make a Video Go Viral on YouTube by Steve Young
Tips to Make a Video Go Viral on YouTube by Steve Young
Tips to Make a Video Go Viral on YouTube by Steve Young
Tips to Make a Video Go Viral on YouTube by Steve Young
Tips to Make a Video Go Viral on YouTube by Steve Young
Tips to Make a Video Go Viral on YouTube by Steve Young
Tips to Make a Video Go Viral on YouTube by Steve Young
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Tips to Make a Video Go Viral on YouTube by Steve Young

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Tips to Make a Video Go Viral on YouTube by Steve Young

  1. 1. Going VIRAL on YouTube @STEVEPYOUNG
  2. 2. VIDEO WORKS! Photo source: M31
  3. 3. 87% of online marketers use video content. - OUTBRAIN, 2012
  4. 4. 217,000,000 VIEWS ON YOUTUBE
  5. 5. 250,000 VISITS FROM YOUTUBE
  6. 6. THOUSANDS OF NEW SIGNUPS
  7. 7. Our five VIRAL video principles
  8. 8. 72 hours of video are uploaded to YouTube every minute. - YOUTUBE, 2012
  9. 9. http://www.youtube.com/watch?v=2aa8os53_Ac
  10. 10. A viral video is a video that moves your tribe.
  11. 11. 1 HIGH-QUALITY video production
  12. 12. 9 out of the top 10 viral videos on YouTube in 2012 were professionally created. - MASHABLE
  13. 13. 2 Think like a street PERFORMER
  14. 14. No #!@&ing PRODUCT SHOTS Photo source: Jokin BCN
  15. 15. 1/3 OF AD IS THE KISS
  16. 16. Source: Mashable
  17. 17. GO DADDY RESULTS • 45% INCREASE IN HOSTING SALES • 40% INCREASE IN DOT-COM SALES • 35% INCREASE IN NEW MOBILE CUSTOMERS •10,000 NEW CUSTOMERS
  18. 18. 3 Be UNFORGETTABLE
  19. 19. Don’t be afraid to be Photo source: Mags_cat DIFFERENT
  20. 20. “Safe is risky.” - SETH GODIN
  21. 21. http://www.youtube.com/user/DollarShaveClub?v=ZUG9qYTJMsI
  22. 22. GILLETTE DOLLAR SHAVE CLUB vs CELEBRITY SPOKESMAN CEO IS THE SPOKESMAN “BRAUN-ENGINEERED” “F**KING GREAT” 5,070 VIEWS ON YOUTUBE 9,473,050 VIEWS ON YOUTUBE *YouTube views as of 2/27/2013
  23. 23. 4 Be real like HUMAN REAL
  24. 24. 5 PROMOTE like a Kardashian
  25. 25. WHO WILL WATCH? Photo source: Thomas Hawk
  26. 26. EMAIL JOURNALISTS PERSONALLY 1 WEEK BEFORE Photo source: larskflem
  27. 27. AIM FOR COVERAGE ON 2-3 SITES
  28. 28. Find anyone’s EMAIL http://www.rapportive.com
  29. 29. 1 2 3 Professionally Think like a street Be PRODUCED PERFORMER UNFORGETTABLE 4 5 Be Don’t forget to HUMAN PROMOTE
  30. 30. INSPIRED BY EepyBird Mark Malkoff Kevin Allocca
  31. 31. Created over 50,000 videos & photos
  32. 32. Thank you STEVE YOUNG DIRECTOR OF PRODUCT MARKETING TWITTER: @STEVEPYOUNG EMAIL: STEVE.YOUNG@SMARTSHOOT.COM WEBSITE: WWW.SMARTSHOOT.COM
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