Tips to Make a Video Go Viral on YouTube by Steve Young

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Tips to Make a Video Go Viral on YouTube by Steve Young

  1. 1. Going VIRAL on YouTube @STEVEPYOUNG
  2. 2. VIDEO WORKS! Photo source: M31
  3. 3. 87% of online marketers use video content. - OUTBRAIN, 2012
  4. 4. 217,000,000 VIEWS ON YOUTUBE
  5. 5. 250,000 VISITS FROM YOUTUBE
  6. 6. THOUSANDS OF NEW SIGNUPS
  7. 7. Our five VIRAL video principles
  8. 8. 72 hours of video are uploaded to YouTube every minute. - YOUTUBE, 2012
  9. 9. http://www.youtube.com/watch?v=2aa8os53_Ac
  10. 10. A viral video is a video that moves your tribe.
  11. 11. 1 HIGH-QUALITY video production
  12. 12. 9 out of the top 10 viral videos on YouTube in 2012 were professionally created. - MASHABLE
  13. 13. 2 Think like a street PERFORMER
  14. 14. No #!@&ing PRODUCT SHOTS Photo source: Jokin BCN
  15. 15. 1/3 OF AD IS THE KISS
  16. 16. Source: Mashable
  17. 17. GO DADDY RESULTS • 45% INCREASE IN HOSTING SALES • 40% INCREASE IN DOT-COM SALES • 35% INCREASE IN NEW MOBILE CUSTOMERS •10,000 NEW CUSTOMERS
  18. 18. 3 Be UNFORGETTABLE
  19. 19. Don’t be afraid to be Photo source: Mags_cat DIFFERENT
  20. 20. “Safe is risky.” - SETH GODIN
  21. 21. http://www.youtube.com/user/DollarShaveClub?v=ZUG9qYTJMsI
  22. 22. GILLETTE DOLLAR SHAVE CLUB vs CELEBRITY SPOKESMAN CEO IS THE SPOKESMAN “BRAUN-ENGINEERED” “F**KING GREAT” 5,070 VIEWS ON YOUTUBE 9,473,050 VIEWS ON YOUTUBE *YouTube views as of 2/27/2013
  23. 23. 4 Be real like HUMAN REAL
  24. 24. 5 PROMOTE like a Kardashian
  25. 25. WHO WILL WATCH? Photo source: Thomas Hawk
  26. 26. EMAIL JOURNALISTS PERSONALLY 1 WEEK BEFORE Photo source: larskflem
  27. 27. AIM FOR COVERAGE ON 2-3 SITES
  28. 28. Find anyone’s EMAIL http://www.rapportive.com
  29. 29. 1 2 3 Professionally Think like a street Be PRODUCED PERFORMER UNFORGETTABLE 4 5 Be Don’t forget to HUMAN PROMOTE
  30. 30. INSPIRED BY EepyBird Mark Malkoff Kevin Allocca
  31. 31. Created over 50,000 videos & photos
  32. 32. Thank you STEVE YOUNG DIRECTOR OF PRODUCT MARKETING TWITTER: @STEVEPYOUNG EMAIL: STEVE.YOUNG@SMARTSHOOT.COM WEBSITE: WWW.SMARTSHOOT.COM

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