Retatiling industry in india

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Retatiling industry in india

  1. 1. Presented by, - Pratik PankajRETATILING INDUSTRY Shabbir PriyaIN INDIA. Deepika khusbu
  2. 2. RETAILING: AN OVERVIEW INDIAN RETAILING LARGEST EMPLOYER AFTER AGRICULTURE- 8% OF An POPULATION.oviervie w HIGHEST OUTLET DESTINY IN WORLD. AROUND 12 mn OUTLETS. STILL EVOLVING AS AN INDUSTRY. LONG WAY TO GO.
  3. 3. India’s advantage India ranked 1st in the Global AT Keareny retail development index  india  Russia  China
  4. 4. INDIAN RETAIL MARKET Traditional format retaliers  Kiranas  Kiosks  Street market  Exclusive/multiple brand outlets
  5. 5. Objectives Determine the types of organizations in this sector. Learn what marketing decisions organizations in this sector make. Understand the major trends in this sector.
  6. 6. Retailing  Retail life cycle Retailing Basics  Wheel-of-retailing  Service levels Types of retailers  Retail positioning Marketing strategies decisions  Nonstore retailing Retailing trends  Corporate retailing
  7. 7. Retailing Major Store Retailer Types  Specialty store  Discount store  Department  Convenience store store  Supermarket  Off-price retailer  Superstore
  8. 8. Retailing Retail-store types pass through the retail life cycle. The wheel-of-retailing describes how new store types emerge. Retailers can offer one of four levels of service:  Self-service,self-selection, limited service, and full service
  9. 9. Retailing Four broad retail positioning strategies include:  Bloomingdale’s  Tiffany  Sunglass Hut  Wal-Mart Non-store retailing has been growing faster than store retailing
  10. 10. RetailingMajor Types of Retail Organizations  Corporate chain  Consumer store cooperative  Voluntary chain  Franchise  Retailer organization cooperative  Merchandising conglomerate
  11. 11. RetailingSlide 11 inChapter 15 Retailing Basics  Target market  Product assortment and placement  Types of retailers  Services mix and  Marketing store atmosphere decisions  Price  Retailing trends  Promotion  Place To accompany A Framework for Marketing Management, 2nd Edition
  12. 12. Retailing Location Options for Retailers  General business  Strip mall (shopping district strip)  Regional shopping  Location within a center larger store or  Community operation shopping center
  13. 13. Retailing  New retail forms Retailing Basics  Intertype competition  Growth of giant retailers Types of retailers  Technology Marketing  Global expansion decisions  Selling experiences  Competition between Retailing trends store-based and non- store-based retailing
  14. 14. Retailing
  15. 15. RetailingAll activities involved in selling goods &services directly to final consumer for personal,non-business use.
  16. 16. Target Market 1. A retailer’s most important decision concerns the target market. 2. Periodic marketing research is a must to ensure that ,reaching their target customers.
  17. 17. Product Assortment Must match the target market’s shopping expectations. The retailer has to decide on product-assortment breadth and depth. Differentiation strategy. Some possibilities are: Feature exclusive national brands not available at competing retailers Feature mostly private branded merchandise Feature surprise or ever-changing merchandise Feature latest merchandise first Offer a highly targeted assortment
  18. 18. StoreServices:Decide on the services mix o Pre-purchase services like accepting telephone and mail orders o Post-purchase services like shipping and delivery o Ancillary services like parking, restaurants etc.
  19. 19. Place decisionLocation Decision: Key to Success.High traffic- High Rent General business districts Regional shopping centers Community shopping centers/ malls etc.Sales Effectiveness by:1. Number of people passing2. Percentage who Enter the store.3. Percentage who buy.4. Average amount per sale.
  20. 20. StoreAtmosphereLook and physical layout that makes hard or easy to move out. Walls: Earthy tone that convey freshness. Lighting: Warm accent lights that direct attention to products. Signate: Add big picture of healthy food. Produce Department: Enlarge the section. Floors: Wood, plastic etc floors for perishable items Bakery: The centre point etc.
  21. 21. Retailing FormsRetailing can be done in two ways: 1. Store. 2. Non Store.
  22. 22. Types of Retailersa. Specialty Store: Narrow Product line with a deep assortment, such as apparel stores, furniture stores, bookstores etc.b. Department Store: Several Product lines. typical clothing, home furnishings and household goodsc. Super market: Relatively large, low cost low margin, high volume, self service operation designed to serve total needs for food, laundry and household maintenance products
  23. 23. d. Convenience Store: Relatively small store located near residential area, open long hours seven days a week carrying a limited line of high turnover convenience products at slightly higher pricese. Discount store: Standard merchandise sold at lower prices with lower margins higher volumesf. Off-Price Retailer: Merchandise bought at less than regular wholesale price sold at less than retail; often left over goods, overruns and irregulars obtained at lower prices.
  24. 24. Retail Services Retailers can position themselves as offering one of four levels of service:a. Self-service: It is corner stone of all discount operations.b. Self selection: Customers find their own goods, although they can ask for assistance
  25. 25. c. Limited service: These retailers carry more shopping goods and customers need more information and assistance d. Full Service: Sales people are ready to assist in every phase of the locate- compare-select process.
  26. 26. 2. Non-Store.
  27. 27. Non StoreRetailing:1. Direct Selling.: Multilevel Selling or network Selling. Eg Amway etc2. Direct Marketing.: Telemarketing, Internet Marketing, mailing etc.3. Automatic Wending.: Kiosks.4. Buying Service. Eg Sodexo pass.:
  28. 28. Retail positioningstrategies :By combining these different service levelswith different assortment breadths, we candistinguish the four broad positioningstrategies available to retailers .
  29. 29. Trends in Retailing Departmental stores to malls, one-stop shopping Marketing channels are increasingly becoming professionally managed and programmed. New store formats launched Technology as a competitive tool for inventory management, fund transfer etc. Retailers with unique formats and strong brand positioning are moving to other countries like McDonalds etc Rise in establishments that provide a place for people to
  30. 30. Conclusion: Retailing business owner use strategic planning, advanced information system, and sophisticated marketing tools. They measure performance more on return on investement basis than on profit margin basis. They segment their market, improve their targeting and positioning.

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