0
Welcome
to Maastricht University
Faculty of Economics and Business Administration
Maastricht University Innovation at it’s...
Faculty of Economics and Business Administration
New:
First group starts in September
Unique:
No other University offers i...
Faculty of Economics and Business Administration
The questions we will address today:
• What is Marketing-Finance?
• Why s...
Faculty of Economics and Business Administration
What is Marketing-Finance?
Marketing-Finance is the bridge
linking financ...
Faculty of Economics and Business Administration
Why Marketing-Finance?
• First-mover advantage
– Maastricht University is...
Faculty of Economics and Business Administration
What are the career prospects?
• Plentiful in all organizations, especial...
Faculty of Economics and Business Administration
What is the program?
M.Sc. IB – Marketing-Finance
Term 1
1
Shareholder Va...
Faculty of Economics and Business Administration
What is the program?
M.Sc. IB – Marketing-Finance
Term 1
1
Shareholder Va...
Faculty of Economics and Business Administration
Block 1: Shareholder Value
and Market-Based Assets
• This course is the f...
Faculty of Economics and Business Administration
Block 1: Getting an early start
on your Master’s Thesis
The Marketing-Fin...
Faculty of Economics and Business Administration
The program?
M.Sc. IB – Marketing-Finance
Term 1
1
Shareholder Value
and
...
Faculty of Economics and Business Administration
Block 2: Institutional Investors
• This course approaches institutional i...
Faculty of Economics and Business Administration
Block 2: Return on Relationships
 What are the long-term impacts of cust...
Faculty of Economics and Business Administration
The program?
M.Sc. IB – Marketing-Finance
Term 1
1
Shareholder Value
and
...
Faculty of Economics and Business Administration
Block 2A: Writing a Master’s Thesis
• The thesis-writing workshop gets yo...
Faculty of Economics and Business Administration
The program?
M.Sc. IB – Marketing-Finance
Term 1
1
Shareholder Value
and
...
Faculty of Economics and Business Administration
Block 3: Behavioral Finance
• How psychology affects financial markets an...
Faculty of Economics and Business Administration
Block 3: Value Based Marketing
• Consumers don’t buy products: they buy v...
Faculty of Economics and Business Administration
The program?
M.Sc. IB – Marketing-Finance
Term 1
1
Shareholder Value
and
...
Faculty of Economics and Business Administration
Block 4: Financial product development:
a Marketing-Finance Approach
• Le...
Faculty of Economics and Business Administration
Wrapping up the Master’s thesis
• You have:
– One year of business intera...
Faculty of Economics and Business Administration
That’s the Program!
M.Sc. IB – Marketing-Finance
Term 1
1
Shareholder Val...
Faculty of Economics and Business Administration
Who’s Who in Marketing-Finance?
Program Director:
Prof. Dr. Ir. Joost M.E...
Faculty of Economics and Business Administration
Who’s Who in Marketing-Finance?
Marketing Courses:
Shareholder Value & Ma...
Faculty of Economics and Business Administration
Thanks for coming!
For more Information,
visit:
www.unimaas.nl/marketingf...
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M sc ib marketing finance

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Transcript of "M sc ib marketing finance"

  1. 1. Welcome to Maastricht University Faculty of Economics and Business Administration Maastricht University Innovation at it’s finest: The Marketing-Finance MSc New, Unique, and Looking for talent…
  2. 2. Faculty of Economics and Business Administration New: First group starts in September Unique: No other University offers it Looking for Talent: Graduates of this program are highly in demand MSc International Business Marketing - Finance
  3. 3. Faculty of Economics and Business Administration The questions we will address today: • What is Marketing-Finance? • Why study the Marketing-Finance interface? • What are the career prospects? • What is the program? • Who is who?
  4. 4. Faculty of Economics and Business Administration What is Marketing-Finance? Marketing-Finance is the bridge linking financial rigor with marketing savvy...
  5. 5. Faculty of Economics and Business Administration Why Marketing-Finance? • First-mover advantage – Maastricht University is the first university in the world to offer this master  You are unique! • Unique skill sets – Translating marketing activities to financial bottom line – Developing successful financial products High demand in every sector…
  6. 6. Faculty of Economics and Business Administration What are the career prospects? • Plentiful in all organizations, especially: – Financial Services & Management Consulting • You will be the one that – creates innovative and successful financial products. – links marketing actions to the financial bottom line of the company.
  7. 7. Faculty of Economics and Business Administration What is the program? M.Sc. IB – Marketing-Finance Term 1 1 Shareholder Value and Market Based Assets Master’s Thesis 2 Institutional Investors Return on Relationships 2A Skills Training Course: Writing a Master’s Thesis Term 2 3 Behavioral Finance Value-Based Marketing 4 Financial Product Development: A Marketing Finance Approach Master’s Thesis 4A Completing the Master’s Thesis
  8. 8. Faculty of Economics and Business Administration What is the program? M.Sc. IB – Marketing-Finance Term 1 1 Shareholder Value and Market Based Assets Master’s Thesis 2 Institutional Investors Return on Relationships 2A Skills Training Course: Writing a Master’s Thesis Term 2 3 Behavioral Finance Value-Based Marketing 4 Financial Product Development: A Marketing Finance Approach Master’s Thesis 4A Completing the Master’s Thesis
  9. 9. Faculty of Economics and Business Administration Block 1: Shareholder Value and Market-Based Assets • This course is the foundation of the marketing-finance interface. • You learn how market-based assets, contribute to shareholder value. • Market-based assets include: Customer Relationships Channel Relationships Partner Relationships
  10. 10. Faculty of Economics and Business Administration Block 1: Getting an early start on your Master’s Thesis The Marketing-Finance Master is different than the other masters: We get an early start on your thesis right from the first term. We make sure you interact with business from the start of your master. This is a new discipline, so you engage in innovative and highly relevant thesis topics
  11. 11. Faculty of Economics and Business Administration The program? M.Sc. IB – Marketing-Finance Term 1 1 Shareholder Value and Market Based Assets Master’s Thesis 2 Institutional Investors Return on Relationships 2A Skills Training Course: Writing a Master’s Thesis Term 2 3 Behavioral Finance Value-Based Marketing 4 Financial Product Development: A Marketing Finance Approach Master’s Thesis 4A Completing the Master’s Thesis
  12. 12. Faculty of Economics and Business Administration Block 2: Institutional Investors • This course approaches institutional investors with a marketing-finance perspective. • The topics addressed are practical: Asset-liability management Strategic asset allocation Pension fund governance Socially responsible investments
  13. 13. Faculty of Economics and Business Administration Block 2: Return on Relationships  What are the long-term impacts of customer relationships on shareholder value?  How do marketing relationships result in net income?  You learn advanced analytical techniques you can USE.  You will evaluate relationship marketing strategies in a national and international context.
  14. 14. Faculty of Economics and Business Administration The program? M.Sc. IB – Marketing-Finance Term 1 1 Shareholder Value and Market Based Assets Master’s Thesis 2 Institutional Investors Return on Relationships 2A Skills Training Course: Writing a Master’s Thesis Term 2 3 Behavioral Finance Value-Based Marketing 4 Financial Product Development: A Marketing Finance Approach Master’s Thesis 4A Completing the Master’s Thesis
  15. 15. Faculty of Economics and Business Administration Block 2A: Writing a Master’s Thesis • The thesis-writing workshop gets you moving: – You already have a topic from block 1 – You acquire writing skills – You improve your organizational skills – And you can apply them right away! • You stay on schedule and focused so you will: Finish on time!!
  16. 16. Faculty of Economics and Business Administration The program? M.Sc. IB – Marketing-Finance Term 1 1 Shareholder Value and Market Based Assets Master’s Thesis 2 Institutional Investors Return on Relationships 2A Skills Training Course: Writing a Master’s Thesis Term 2 3 Behavioral Finance Value-Based Marketing 4 Financial Product Development: A Marketing Finance Approach Master’s Thesis 4A Completing the Master’s Thesis
  17. 17. Faculty of Economics and Business Administration Block 3: Behavioral Finance • How psychology affects financial markets and decision-making. • Interdisciplinary approach: •Consumer behavior •Marketing •Psychology Understand financial decision-making!! Of Individuals Of Corporations •What for? Financial product development The Marketing of Financial Services
  18. 18. Faculty of Economics and Business Administration Block 3: Value Based Marketing • Consumers don’t buy products: they buy value… – Consumers go to the company that provides the most value for the lowest price. • Learn about value-based marketing strategies – Apply to financial products and services • Real-life managerial context during the course!
  19. 19. Faculty of Economics and Business Administration The program? M.Sc. IB – Marketing-Finance Term 1 1 Shareholder Value and Market Based Assets Master’s Thesis 2 Institutional Investors Return on Relationships 2A Skills Training Course: Writing a Master’s Thesis Term 2 3 Behavioral Finance Value-Based Marketing 4 Financial Product Development: A Marketing Finance Approach Master’s Thesis 4A Completing the Master’s Thesis
  20. 20. Faculty of Economics and Business Administration Block 4: Financial product development: a Marketing-Finance Approach • Learn to integrate traditional financial product development with marketing-based product development. • Creating successful financial products means using finance and marketing together Finance tells you what is technically feasible, Marketing tells you if consumers want it! Create successful financial products!!
  21. 21. Faculty of Economics and Business Administration Wrapping up the Master’s thesis • You have: – One year of business interaction – One year of academic support – An innovative thesis topic Block 4A has arrived! No problem! You have been working on your thesis all year long and you are ready! And an exciting job waiting for you when you have defended!
  22. 22. Faculty of Economics and Business Administration That’s the Program! M.Sc. IB – Marketing-Finance Term 1 1 Shareholder Value and Market Based Assets Master’s Thesis 2 Institutional Investors Return on Relationships 2A Skills Training Course: Writing a Master’s Thesis Term 2 3 Behavioral Finance Value-Based Marketing 4 Financial Product Development: A Marketing Finance Approach Master’s Thesis 4A Completing the Master’s Thesis
  23. 23. Faculty of Economics and Business Administration Who’s Who in Marketing-Finance? Program Director: Prof. Dr. Ir. Joost M.E. Pennings Program Co-Director: Dr. Arvid O.I. Hoffmann
  24. 24. Faculty of Economics and Business Administration Who’s Who in Marketing-Finance? Marketing Courses: Shareholder Value & Market Based Assets: Dr. Arvid O.I. Hoffmann Return on Relationships: Dr. Elisabeth Brüggen-Deutskens Value Based Marketing: Dr. Piet Pauwels Finance Courses: Institutional Investors: Prof. Dr. Rob Bauer Behavioral Finance: Dr. Arvid O.I. Hoffmann Financial Product Development: Prof. Dr. Ir. Joost M.E. Pennings
  25. 25. Faculty of Economics and Business Administration Thanks for coming! For more Information, visit: www.unimaas.nl/marketingfinance Any Questions?
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