Google Panda & Google Penguin Updates                     By Pratik Dholakiya         Lead SEO & VP of Marketing @ E2M Sol...
Who Am I?• An SEO Consultant• Lead SEO & VP of Marketing @ E2M Solutions• Interviewer at TalkWithLeaders.com• SEOmoz Autho...
What I Will Be Covering Today?                          @DholakiyaPratik
@DholakiyaPratik
Google Panda• Why Google launched Panda update• What is it exactly• What it includes• Misconceptions                      ...
What to look for if there’s               a Panda penalty?• Your website content• The content that links to your website• ...
Google Penguin• Why Google launched Penguin update• What is it exactly• What it includes• Misconceptions                  ...
What to look for if there’s                 a Penguin penalty?• Anchor texts (No ratio recommended)• The links that points...
Additional Updates      • Exact Match Domain Update• Continuous Crawl Based Links Devaluation                             ...
Questions?             @DholakiyaPratik
We are hiring                   @DholakiyaPratik
A Big Thanks to Everyone   For Listening Me                      @DholakiyaPratik
Special thanks to Jaydip   for inviting me                      @DholakiyaPratik
Keep in touch!        Twitter - @DholakiyaPratikFacebook – Facebook.com/pratik.dholakiya Linkedin - Linkedin.com/in/pratik...
Google Panda & Penguin Updates
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Google Panda & Penguin Updates

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Within the span of 2 years, Google introduced two of their biggest algorithm updates (Panda & Penguin) to make search better. In this presentation I've put together the points that I discussed at a recent event locally.

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Google Panda & Penguin Updates

  1. 1. Google Panda & Google Penguin Updates By Pratik Dholakiya Lead SEO & VP of Marketing @ E2M Solutions @DholakiyaPratik
  2. 2. Who Am I?• An SEO Consultant• Lead SEO & VP of Marketing @ E2M Solutions• Interviewer at TalkWithLeaders.com• SEOmoz Author• Regular Contributor at Search Engine Journal• A Serial Guest Blogger @DholakiyaPratik
  3. 3. What I Will Be Covering Today? @DholakiyaPratik
  4. 4. @DholakiyaPratik
  5. 5. Google Panda• Why Google launched Panda update• What is it exactly• What it includes• Misconceptions @DholakiyaPratik
  6. 6. What to look for if there’s a Panda penalty?• Your website content• The content that links to your website• Google Analytics & Google Webmaster Tools @DholakiyaPratik
  7. 7. Google Penguin• Why Google launched Penguin update• What is it exactly• What it includes• Misconceptions @DholakiyaPratik
  8. 8. What to look for if there’s a Penguin penalty?• Anchor texts (No ratio recommended)• The links that points back to your website• Relevancy of backlinks• On-page Optimization• Google Analytics & Google Webmaster Tools @DholakiyaPratik
  9. 9. Additional Updates • Exact Match Domain Update• Continuous Crawl Based Links Devaluation @DholakiyaPratik
  10. 10. Questions? @DholakiyaPratik
  11. 11. We are hiring  @DholakiyaPratik
  12. 12. A Big Thanks to Everyone For Listening Me  @DholakiyaPratik
  13. 13. Special thanks to Jaydip for inviting me  @DholakiyaPratik
  14. 14. Keep in touch! Twitter - @DholakiyaPratikFacebook – Facebook.com/pratik.dholakiya Linkedin - Linkedin.com/in/pratikdholakiya Blog - PratikDolakiya.com Website - E2MSolutions.comRegular Contributor @ Search Engine Journal @DholakiyaPratik
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