1. IMPROVEMENT OF BITS
CO-OPERATIVE STORE AKSHAY
Prateek Singh Bapna
Dr. Jayashree Mahesh
2. IMPORTANCE OF AKSHAY IN BITS
 Serves the daily requirements of students and staff
members in BITS-Pilani campus.
Almost all type of goods are available under one
Akshay provides goods at subsidized price to
students and faculties in BITS campus.
Often it acts as quick solution in case of urgent
Students need not to go out of campus late night.
3. REASONS HAMPERING THE SALES AT
As per observation:
Long queue at billing counter
 Immobility because of long queue
 Limited number of products
 Limited store staff
 Internal ambience
4. WHAT IS OUR OBJECTIVE?
To provide suggestions for improvement of Akshay,
whereby reducing inconvenience to store employees
as well as customers, increasing facilities provided,
reducing time and resource consumption and thus
increasing sales, profits and overall customer
 Conducting survey in form of questionnaire
 Taking customer response and analyzing the data
 Proposing the solution
 Implementation of solution, that is feasible and
meets customers’ requirements
6. MODE OF SURVEY
7. ONLINE SURVEY
 A questionnaire was prepared using Google forms.
 It was promoted through Facebook groups and
 Response were recorded
8. OFFLINE SURVEY
 Printed copies of questionnaire were distributed to
students in the hostel
 Responses were recorded on the same sheet and
later converted to soft copies
 Graphs were plotted based on online as well as
9. RESPONSES AND ANALYSIS OF
10. 3. How satisfied are you with variety of products available?
11. 6. How do you find the display system of store?
12. 10. Do you think there is adequate number of staff in the store?
Based on the analysis of the responses to the
survey, it was found that most people avoid going to
BITS CO-OP because of the following reasons:
 Long queue at the billing counter
 Inconvenient store hours
 Unavailability of categories like electronic gadgets
and milk products
 Inadequate number of staffing
14. SUGGESTIONS FOR IMPROVEMENT
 Reduce billing time
ID card can be used for billing
 Increase no. of billing counters
 Space Management
 Proper arrangement of products with labels of
each section, visible to the customer
 Customer Satisfaction
 Increase store staff
 Home Delivery