0
JD Institute of Fashion TechnologyAssignment – IMerchandising Visual Merchandising Merchandise Content Price Range Co...
IndexA.   Introduction of Fashion MerchandisingB.   Effects of GlobalizationC.   Visual Merchandising (Store Display)D.   ...
Fashion, a            general term            for a            currently            popular            style or           ...
Merchandisin                                    g                                                     Training          Co...
Fashion Cycle        By : Prashant & Sulbha   5
Hipster Fashion Cycle                By : Prashant & Sulbha   6
Globalization   The wake of globalization was    first felt in the 1990s in India    when the then finance minister,    D...
Impact of Globalization inFashion                     I think the fashion industry                      has grown rapidly...
VISUALMERCHANDISINGVisual merchandising is the activity of promoting the sale of goods,especially by their presentation in...
Store DisplayYou can see the “Façade” of Levi’s, which is Int. Brand            By : Prashant & Sulbha Casuals.           ...
Focal Point & Display   Right side of the store      Inside the store (VM)                               By : Prashant & S...
Casual Brand, Approach to   Mainly Formal Brand for menyoungsters.                 & deals in casuals as well.      Store ...
Tommy Hilfiger                 Picture from Internet.You see the left side of thestore.                                  B...
Louis PhilippeMerchandise display on a wall                                By : Prashant & Sulbha   14
TATA Westside                    Wills LifestyleApproach to mass customers low   This brand has high MRP merchandisemrp br...
Will Lifestyle          Internet PicInside Wills Lifestyle                         By : Prashant & Sulbha   16
Inside Westside                  By : Prashant & Sulbha   17
Product Information    (Labeling)   Apparel tags, labels and    specialty trim play an    essential role in today’s    su...
Merchandise      Price & bar code      Care Label              By : Prashant & Sulbha        19
Merchandise          Side Label        Price Tag              By : Prashant & Sulbha        20
Merchandise         Price Tag          Care Label              By : Prashant & Sulbha          21
Care Label        Price TagMerchandise              By : Prashant & Sulbha           22
Price Tag          Care LabelMerchandise              By : Prashant & Sulbha         23
PREMIUM BRAND          CATEGORY – CASUAL’s          RED TAB          RED LOOP          LEVIS SYKES T-SHIRTS
RED TAB-BASIC
RED TAB - BASICSIZE   WEAVING   CONTENT   MIN.MRP MAX.MRP30-40 HORIZONT 100%        1999    2500      AL &     COTTON     ...
RED LOOP – High M.R.P
RED LOOP - M.R.PSIZE   WEAVING   CONTENT MIN.MRP   MAX.MRP30-40 HORIZONT 100%      6000      12000      AL &     COTTON   ...
T-SHIRTS
SYKES – T- SHIRTSSIZE   WEAVING    CONTENT   MIN.MRP MAX.MRPS -    VERTICAL   100%      799     1800XXL               COTT...
LEVIS - SHIRTS
SHIRTSSIZE   WEAVING   CONTENT MIN.MRP   MAX.MRPS–     VERTICAL 100%     1399      2800XXL             COTTON
PREMIUM BRAND             CATEGORY             FORMALS             CASUALS
SHIRTSSIZE      CONTENT     MIN.MRP   MAX.MRP38 - 52   BLEND OF    1699      6400          GIZA SILK &          COTTON
TROUSERSSIZE      CONTENT        MIN.MRP   MAX.MRP28 – 46   TERELEN +      1499      6500          RAYON          POLYCOTT...
SUITSSIZE      CONTENT       MIN.MRP   MAX.MRP36 – 52   80%TERELENE   7995      64500          +20%RAYON          80%COTTO...
T-SHIRTSSIZE       CONTENT   MIN.MRP   MAX.MRPS – XXXL   100%      999       1599           COTTON
JEANSSIZE      CONTENT   MIN.MRP   MAX.MRP30 – 40   100%      1899      2499          COTTON
PREMIUM BRAND(Known as COOL  AMERICAN BRAND)CATEGORY – CASUALSJEANST-SHIRTSCASUAL SHIRTS
T- SHIRTSSIZE – XS 39 – XXL 48CONTENT – 100%COTTONMIN.MRP – 1799MAX.MRP – 4500
CASUAL SHIRTSIZE    CONTENT        MIN.MRP   MAX.MRPS – 40   100% LINEN    2700      5000XXL - 48 100% COTTON
REGULAR FITSTAPERED FITSDIAGONAL WEAVESCONTENT – 100%COTTON (COUNTPROCESS DONE FORMANUFACTURING)SIZE – 30 - 42MIN.MRP - 50...
INDIAN BRANDCATEGORY -FORMALSPARTY WEARCASUAL
FORMAL & CASUAL SHIRTSSIZE – S 39 XXL 46CONTENT – 100% COTTON100% LINENMIN.MRP – 1699MAX.MRP - 5000
TROUSERS           SIZE – 30 – 40           CONTENT – LINEN           POLYVISCOSE           RAYON           COTTON        ...
T-SHIRTS (POLO)             SIZE – S   XXL             CONTENT – 100%              COTTON             MIN.MRP – 1399      ...
Indian Brand    M.B.O            Known as Tata            Westside            In-house        Other Brands=Lee,           ...
Jeans        Details       Min.           Max        Size          30             40        Price         699            1...
Details   Min.        Max.Size      S-40        XXL-48Price     899         1599Content          Mercerized               ...
Shirts    (ascot)        Contents             Giza Cotton,                             100% cotton,                       ...
Details      Min.     Max.Size         28       40Price        749      1899  Contents          Blend of                  ...
Comparison Table Min. M.R.PWestside   Wills     LP                                                                 bottoms...
Comparison Table Max. M.R.PWestside   Wills                                           bottoms (trouser, jeans)     LP     ...
Summary• Levi’s               • High M.R.P                       • Focus on Youngsters                       • Casual Bran...
By : Prashant & Sulbha   59
Merchandising
Merchandising
Merchandising
Merchandising
Upcoming SlideShare
Loading in...5
×

Merchandising

1,303

Published on

I am a student of Fashion Business Management n this is my 1st attempt of making a presentation on merchandising...beginner only

Published in: Lifestyle, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,303
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
142
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Merchandising "

  1. 1. JD Institute of Fashion TechnologyAssignment – IMerchandising Visual Merchandising Merchandise Content Price Range Comparison of Int. & National Brands By : Prashant & Sulbha1
  2. 2. IndexA. Introduction of Fashion MerchandisingB. Effects of GlobalizationC. Visual Merchandising (Store Display)D. Product Information (Content of Article)E. Price RangeF. Comparison of International & Domestic Brands (Price & Quality)
  3. 3. Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear orFashion accessories. By : Prashant & Sulbha 3
  4. 4. Merchandisin g Training Consume & r Educatio Intercept n Customized Solution Audit & Value Added Components Mystery ShoppingMerchandising : Is the methods, practices, andoperations used to promote and sustain certaincategories of commercial activity.By : Prashant & Sulbha 4
  5. 5. Fashion Cycle By : Prashant & Sulbha 5
  6. 6. Hipster Fashion Cycle By : Prashant & Sulbha 6
  7. 7. Globalization The wake of globalization was first felt in the 1990s in India when the then finance minister, Dr Manmohan Singh initiated the economic liberalization plan. Since then, India has gradually become one of the economic giants in the world. Today, it has become one of the fastest growing economies in the world with an average growth rate of around 6-7 %. There has also been a significant rise in the per capita income and the standard of living. Poverty has also reduced by around 10 % By : Prashant & Sulbha 7
  8. 8. Impact of Globalization inFashion  I think the fashion industry has grown rapidly in the past 10 years because of globalization. Indians are attracted to western gowns and dresses. If you take Bollywood for instance, celebrities were seen sporting gowns and dresses instead of saris and salwars for various events. A large number of international brands have stepped in, which made people more brand conscious. Even the culture of sporting accessories like fashionable bags, shoes saw a huge change. By : Prashant & Sulbha 8
  9. 9. VISUALMERCHANDISINGVisual merchandising is the activity of promoting the sale of goods,especially by their presentation in retail outlets .This includescombining products, environments, and spaces into a stimulating andengaging display to encourage the sale of a product or service. It hasbecome such an important element in retailing that a team effortinvolving the senior management, architects, merchandisingmanagers, buyers, the visual merchandising director, industrialdesigners, and staff is needed. By : Prashant & Sulbha 9
  10. 10. Store DisplayYou can see the “Façade” of Levi’s, which is Int. Brand By : Prashant & Sulbha Casuals. deals in 10
  11. 11. Focal Point & Display Right side of the store Inside the store (VM) By : Prashant & Sulbha 11
  12. 12. Casual Brand, Approach to Mainly Formal Brand for menyoungsters. & deals in casuals as well. Store Display (Facade) By : Prashant & Sulbha 12
  13. 13. Tommy Hilfiger Picture from Internet.You see the left side of thestore. By : Prashant & Sulbha 13
  14. 14. Louis PhilippeMerchandise display on a wall By : Prashant & Sulbha 14
  15. 15. TATA Westside Wills LifestyleApproach to mass customers low This brand has high MRP merchandisemrp brand Outlook of Domestic Brands By : Prashant & Sulbha 15
  16. 16. Will Lifestyle Internet PicInside Wills Lifestyle By : Prashant & Sulbha 16
  17. 17. Inside Westside By : Prashant & Sulbha 17
  18. 18. Product Information (Labeling) Apparel tags, labels and specialty trim play an essential role in today’s supply chain. Not only do they promote brand recognition, communicate important consumer information such as size and price or point-of-sale data like the barcode, but they also help protect against theft and counterfeiting. These elements even can be combined into one single tag or label for a complete solution. By : Prashant & Sulbha 18
  19. 19. Merchandise Price & bar code Care Label By : Prashant & Sulbha 19
  20. 20. Merchandise Side Label Price Tag By : Prashant & Sulbha 20
  21. 21. Merchandise Price Tag Care Label By : Prashant & Sulbha 21
  22. 22. Care Label Price TagMerchandise By : Prashant & Sulbha 22
  23. 23. Price Tag Care LabelMerchandise By : Prashant & Sulbha 23
  24. 24. PREMIUM BRAND  CATEGORY – CASUAL’s  RED TAB  RED LOOP  LEVIS SYKES T-SHIRTS
  25. 25. RED TAB-BASIC
  26. 26. RED TAB - BASICSIZE WEAVING CONTENT MIN.MRP MAX.MRP30-40 HORIZONT 100% 1999 2500 AL & COTTON VERTICAL
  27. 27. RED LOOP – High M.R.P
  28. 28. RED LOOP - M.R.PSIZE WEAVING CONTENT MIN.MRP MAX.MRP30-40 HORIZONT 100% 6000 12000 AL & COTTON VERTICAL
  29. 29. T-SHIRTS
  30. 30. SYKES – T- SHIRTSSIZE WEAVING CONTENT MIN.MRP MAX.MRPS - VERTICAL 100% 799 1800XXL COTTON38 -46
  31. 31. LEVIS - SHIRTS
  32. 32. SHIRTSSIZE WEAVING CONTENT MIN.MRP MAX.MRPS– VERTICAL 100% 1399 2800XXL COTTON
  33. 33. PREMIUM BRAND  CATEGORY  FORMALS  CASUALS
  34. 34. SHIRTSSIZE CONTENT MIN.MRP MAX.MRP38 - 52 BLEND OF 1699 6400 GIZA SILK & COTTON
  35. 35. TROUSERSSIZE CONTENT MIN.MRP MAX.MRP28 – 46 TERELEN + 1499 6500 RAYON POLYCOTTON POLY VISCOSE POLYWOOL
  36. 36. SUITSSIZE CONTENT MIN.MRP MAX.MRP36 – 52 80%TERELENE 7995 64500 +20%RAYON 80%COTTON+ 20%SILK
  37. 37. T-SHIRTSSIZE CONTENT MIN.MRP MAX.MRPS – XXXL 100% 999 1599 COTTON
  38. 38. JEANSSIZE CONTENT MIN.MRP MAX.MRP30 – 40 100% 1899 2499 COTTON
  39. 39. PREMIUM BRAND(Known as COOL AMERICAN BRAND)CATEGORY – CASUALSJEANST-SHIRTSCASUAL SHIRTS
  40. 40. T- SHIRTSSIZE – XS 39 – XXL 48CONTENT – 100%COTTONMIN.MRP – 1799MAX.MRP – 4500
  41. 41. CASUAL SHIRTSIZE CONTENT MIN.MRP MAX.MRPS – 40 100% LINEN 2700 5000XXL - 48 100% COTTON
  42. 42. REGULAR FITSTAPERED FITSDIAGONAL WEAVESCONTENT – 100%COTTON (COUNTPROCESS DONE FORMANUFACTURING)SIZE – 30 - 42MIN.MRP - 5000MAX.MRP - 10000
  43. 43. INDIAN BRANDCATEGORY -FORMALSPARTY WEARCASUAL
  44. 44. FORMAL & CASUAL SHIRTSSIZE – S 39 XXL 46CONTENT – 100% COTTON100% LINENMIN.MRP – 1699MAX.MRP - 5000
  45. 45. TROUSERS SIZE – 30 – 40 CONTENT – LINEN POLYVISCOSE RAYON COTTON TERELENE MIN.MRP – 1799 MAX.MRP - 5000
  46. 46. T-SHIRTS (POLO) SIZE – S XXL CONTENT – 100% COTTON MIN.MRP – 1399 MAX.MRP - 1999
  47. 47. Indian Brand M.B.O Known as Tata Westside In-house Other Brands=Lee, brands=Ascot, Spykar, Mufti etc. Westplay etcBy : Prashant & Sulbha 51
  48. 48. Jeans Details Min. Max Size 30 40 Price 699 1499 Content 100% cotton By : Prashant & Sulbha 52
  49. 49. Details Min. Max.Size S-40 XXL-48Price 899 1599Content Mercerized cotton or 100% cotton Casual Shirt By : Prashant & Sulbha 53
  50. 50. Shirts (ascot) Contents Giza Cotton, 100% cotton, poplinDetails Min. Max.Size 39 48Price 649 1799 By : Prashant & Sulbha 54
  51. 51. Details Min. Max.Size 28 40Price 749 1899 Contents Blend of Cotton+Polyster, Rayon, Trouser (Ascot) By : Prashant & Sulbha 55
  52. 52. Comparison Table Min. M.R.PWestside Wills LP bottoms bottoms (trouser, jeans) tommy Tops (shirts) levis 0 1000 2000 3000 4000 5000 6000 By : Prashant & Sulbha 56
  53. 53. Comparison Table Max. M.R.PWestside Wills bottoms (trouser, jeans) LP tops (shirts) tommy levis 0 5000 10000 15000 By : Prashant & Sulbha 57
  54. 54. Summary• Levi’s • High M.R.P • Focus on Youngsters • Casual Brand • Invented 1st Denim Tommy Hilfiger  High M.R.P  Trendy & bright colors  Casual Brand  Known as Cool American Brando Louis Philippe o High M.R.P o Formal Brand o Madura Garments WestSide  Low M.R.P  Mass Customer approach  M.B.O Tata Firm• Wills Lifestyle • High M.R.P • E.B.O • ITC Firm By : Prashant & Sulbha 58
  55. 55. By : Prashant & Sulbha 59
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×