Subway

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Subway

  1. 1. PRESENTED BYPRASHANT MORE
  2. 2. COMPANY HISTORY Subway prides itself in being a healthy fast food chain offering a variety of sandwiches and subs Founded in 1965 by Fred DeLuca and Dr. Buck. As a growth strategy, and in an effort to increase profits, they embarked on the idea of franchising their business. Subway locations grew exponentially.
  3. 3. Strategy "Think Globally, Act Locally". Targeting an underserved customer segment Expanding internationally
  4. 4. PRODUCT DEVELOPMENTSTRATEGY Creating new offering for existing market  Innovation:- new offers  Augmentation:- enhance the value to customers of existing offers  line extantion by adding different size, forms, flavor, etc
  5. 5. MARKET STRATEGY TARGET MARKET  YOUNG, URBAN RETAIL FORMAT  FRANCHISE MODEL UPSCALE AREAS PREFERABLY NEAR RESIDENTIAL COLONIES AND OFFICES
  6. 6. CONT….. We would go for demographic segmentation and in that we would target age wise segmentation. As fast food is a major preference for youngsters and teenagers one can target segment with age range of 16-30
  7. 7. SUPPLY CHAIN FLOW• Bread MUMBAI • Breads• Souses • vegetables • Vegetables• Meats • Warehouse for • Sauces all others • Meats DELHI ALL
  8. 8. CONT…. AT LOCAL LEVEL franchisee owns vehicles to source from central warehouse and inter outlets Orders are placed on Tuesdays and received on Fridays LOGISTIC Orders are taken up by the centralized call center From there information is passed onto the nearest Subway outlet The delivery is done by staff members only there are no separate delivery boys Each store has 3 delivery bikes
  9. 9. CSR SUBWAY can provide free sandwiches outside the hospitals for recoverdpatients2) They can do CSR by using eco-friendly materials for their product(minimum usage of plastic bags or packaging and replacing it with paper packing) By providing quality food and indirectly giving better health to society

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