COMPANY HISTORY Subway prides itself in being a healthy fast food chain offering a variety of sandwiches and subs Founded in 1965 by Fred DeLuca and Dr. Buck. As a growth strategy, and in an effort to increase profits, they embarked on the idea of franchising their business. Subway locations grew exponentially.
PRODUCT DEVELOPMENTSTRATEGY Creating new offering for existing market Innovation:- new offers Augmentation:- enhance the value to customers of existing offers line extantion by adding different size, forms, flavor, etc
MARKET STRATEGY TARGET MARKET YOUNG, URBAN RETAIL FORMAT FRANCHISE MODEL UPSCALE AREAS PREFERABLY NEAR RESIDENTIAL COLONIES AND OFFICES
CONT….. We would go for demographic segmentation and in that we would target age wise segmentation. As fast food is a major preference for youngsters and teenagers one can target segment with age range of 16-30
SUPPLY CHAIN FLOW• Bread MUMBAI • Breads• Souses • vegetables • Vegetables• Meats • Warehouse for • Sauces all others • Meats DELHI ALL
CONT…. AT LOCAL LEVEL franchisee owns vehicles to source from central warehouse and inter outlets Orders are placed on Tuesdays and received on Fridays LOGISTIC Orders are taken up by the centralized call center From there information is passed onto the nearest Subway outlet The delivery is done by staff members only there are no separate delivery boys Each store has 3 delivery bikes
CSR SUBWAY can provide free sandwiches outside the hospitals for recoverdpatients2) They can do CSR by using eco-friendly materials for their product(minimum usage of plastic bags or packaging and replacing it with paper packing) By providing quality food and indirectly giving better health to society