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iContract Executive Credentials - http://bit.ly/iContractCreds

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iContract is the agency for a connected world. It is an integrated digital communications agency that offers digital marketing, social media management, web and mobile application development, SEO & …

iContract is the agency for a connected world. It is an integrated digital communications agency that offers digital marketing, social media management, web and mobile application development, SEO & ORM, digital video production as well as digital media planning and buying. Comprehensive credentials can be downloaded here - http://bit.ly/iContractCreds

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  • 1. EXECUTIVE CREDENTIALS iContract
  • 2. OUR APPROACH WHO ARE WE iContract a division of Contract Advertising, is part of the WPP group worldwide. Offices in Mumbai, Bangalore and New Delhi. Integrated digital communications agency with expertise in both B2C and B2B communication across Telecom, Media, Lifestyle Retail, Finance & Banking. INTEGRATED DIGITAL SOLUTIONS iContract is an integrated digital communications agency that offers digital marketing, social media management, web and mobile application development, SEO & ORM, digital video production as well as digital media planning and buying. Being a part of one of India’s largest and most respected full service integrated advertising agencies Contract India, iContract has been working both independently with many clients in the pure digital space as well as a part of an integrated agency offering. The integrated approach is not just about 360 degree campaigns, but about having 360 degree people who work on every brand. It is about creating a big idea based on real world consumer insights, an understanding of their online media behavior and our insights and expertise on specific digital and social media platforms. However, big ideas need bigger executions for effective business results. This is where our 360 degree people skills come into play. We have web designers, UI experts, content creators, digital video producers, online strategists, web developers and client relationship managers all coming together seamlessly to execute the big idea across paid, owned and earned media platforms. When it comes to buying paint, people are more likely to buy when they can visualise it on their walls. So when Asian Paints Royale Play released its annual colour catalogue, we created a customer contact experience that people would never forget: a room of white surfaces, video mapped with 8 textures and unlimited colour combinations. CASE STUDIES VIDEO MAPPING - ASIAN PAINTS Budget is as exciting as watching paint dry. The parliament has a collective foot in the grave and our Finance Minister was a ripe old 77 in ‘12. Moneycontrol.com wanted to draw in India’s young Netizens to its dynamic coverage of Budget ’12, but they needed to first bridge the age-gap. So, we drafted the nations’ stiffest, stodgiest, driest, oldest and most petulant ministers to form a 4-piece political rock band led by the Finance Minister himself, to rock the nations’ socks off. The result? 2.6 million visits on Budget Day – a number higher than all of the competition put together. ROCK THE SABHA – MONEYCONTROL.COM TWEETSTORE - SHOPPERS STOP In 2001, people interacted with Shoppers Stop through purchase either at their stores or through their ecommerce website. We took shopping and spun it on its head, by using brand engagement online as
  • 3. currency. We created #SSTweetStore – the world’s first Twitter Store that allowed people to use their tweets as currency and shop online by engaging with the brand - which in turn acted as free media. In all, 6000+ people tweeted over 22000 times, spending over 25 days at the #SSTweetStore. iContract was one of the first Indian agencies to win at the Cannes Festival for a direct mailer campaign for ICICI. iContract was the third most admired digital agency in India in 2011 according to the Brand Equity agency survey. Besides winning the Agency of the Year award at every Indian award show, we have also been consistently winning recognition internationally at some of the world’s biggest advertising shows like the D&AD, New York Festival and One Show. Our work has also won awards for advertising effectiveness, including a Grand Effie, the highest recognition for creative advertising that’s worked in the marketplace. In the last two years , iContract has added more than 20 awards to it’s trophy shelves. AWARD WINNING WORK 2 BRONZES | 2 FINALISTS 2 SILVERS | 2 BRONZE BEST DIGITAL CAMPAIGN ‘12 2 BRONZES 2 SILVERS | 3 BRONZE CONTACT US Prashanth Challapalli Sr. VP & Digital Head M: +91 9920970810 D: +91 22 40569639 B: +91 22 40569696 T: @JackinChief prashanth.c@icontract.co.in DIGITAL MARKETING SOCIAL MEDIA MANAGEMENT WEB DEVELOPMENT MOBILE APPS SEO & ORM DIGITAL MEDIA PLANNING & BUYING DIGITAL VIDEO PRODUCTION ACTIVATION OUR SERVICES
  • 4. OUR CLIENTS iContract, 15th Floor, Tower 3, India Bulls Finance Centre, Senapati Bapat Marg, Elphinstone Mill Compound, Elphinstone Road (West), Mumbai, 400013, Maharashtra, India CORPORATE OFFICE