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  • Stores pull together color-coordinated items in matching or complementary hues as part of a thematic display designed to spark impulse purchases and multiple sales.

Transcript

  • 1. ImpulsePrashant MahamulkarRoll no – 19MMM – IV SEMISTER
  • 2. Impulse• An instinctive motive• Sudden desire• A mental force which simply & directly urgesto action
  • 3. Color- coordinating
  • 4. “You will miss out”
  • 5. Product demonstrations• Call it retail theater
  • 6. New & Improved• Out with the old, in with the new
  • 7. Strike zones
  • 8. Conclusion• Retailers rely on a host of tactics to get you topurchase stuff• Impulse buys are a bona fide profit center forretailers• It influence the consumer buying behaviour
  • 9. THANK YOU