• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Impulse
 

Impulse

on

  • 193 views

 

Statistics

Views

Total Views
193
Views on SlideShare
193
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
1

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Stores pull together color-coordinated items in matching or complementary hues as part of a thematic display designed to spark impulse purchases and multiple sales.

Impulse Impulse Presentation Transcript

  • ImpulsePrashant MahamulkarRoll no – 19MMM – IV SEMISTER
  • Impulse• An instinctive motive• Sudden desire• A mental force which simply & directly urgesto action
  • Color- coordinating
  • “You will miss out”
  • Product demonstrations• Call it retail theater
  • New & Improved• Out with the old, in with the new
  • Strike zones
  • Conclusion• Retailers rely on a host of tactics to get you topurchase stuff• Impulse buys are a bona fide profit center forretailers• It influence the consumer buying behaviour
  • THANK YOU