Globus

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  • Globus Stores Pvt. Ltd. was formed to contribute in the revolution sweeping the retail industry. Achieve customer delight by offering quality products and services through a process of continuous innovation and adaptation.”
  • Focusing primarily on youth-oriented apparel and accessGlobus Stores launch independent stores under its largest private label brand - F21- a unisex youth oriented apparel brand
  • Globus

    1. 1. RETAIL MANAGEMENTMMM – I SEM 2ND YEAR GROUP NO.6: Prashant Mahamulkar – 19 Rajendra Sagare – 30 Avinash Ansurkar – 4 Pravin D’souza – 11 Shriram Mane - 21
    2. 2. AN OVERVIEW• Launched in january 1998• 1st store opened in 1999 at indore• Followed by 2nd in chennai
    3. 3. PROMOTING CELEBRATIES
    4. 4. LOGO• Stylish font & defines being trendy
    5. 5. TAGLINE• “FASHION FOR A CHANGING WORLD”
    6. 6. PRODUCT• The iconic youth fashion brand in India
    7. 7. PRICE• Affordable garments that are trendy and fashionable and keeps pace with the changing trends.• Starting range is around 300 Rs.• Price differs according to the brand
    8. 8. PLACE• STORE LOCATIONS• Pune• Chennai• Mumbai• Indore• Jalandar• Kolkata• Nagpur• Raipur• Varanasi etc…..
    9. 9. PROMOTION• Through newspaper,• Through magazines,• Through hoardings• Along with fashion weeks• Kareena kapoor endorsing the brand and also its summer, winter collections and sale.
    10. 10. PEOPLE• Values its consumers the most• Value each and everyone associated to them
    11. 11. PROCESS• Globus is always on maintaining an edge in fashion• Adopt a process which is full of research
    12. 12. PHYSICAL EVIDENCE• “product gets the customer to your store the first time, but service ensures he comes back again”• Ensures quality services
    13. 13. COMPETITOR• Charagh Din• HG Retail Solutions Pvt Ltd• Koutons Retail India Limited• Spykar Lifestyles Pvt Ltd• Ginni & Jony Ltd• Khadims India Limited
    14. 14. FUTURE PLAN• Globus combines state-of-the-art international information technology,• The highest quality of human resources and sustained financial commitment to realize its long term vision.• They are rapidly expanding and their target is to have an additional 100 fashion stores by the end of 2017.
    15. 15. CONCLUSION• Celebrity endorser• Communicates both range and the prices upfront• Does not showcase low end apparel but advertises expensive clothes• Has a fixed visual grammar and ensures that the communication is dynamic• Has a very international feel to it• No vernacular advertising

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