Globus Stores Pvt. Ltd. was formed to contribute in the revolution sweeping the retail industry. Achieve customer delight by offering quality products and services through a process of continuous innovation and adaptation.”
Focusing primarily on youth-oriented apparel and accessGlobus Stores launch independent stores under its largest private label brand - F21- a unisex youth oriented apparel brand
RETAIL MANAGEMENTMMM – I SEM 2ND YEAR GROUP NO.6: Prashant Mahamulkar – 19 Rajendra Sagare – 30 Avinash Ansurkar – 4 Pravin D’souza – 11 Shriram Mane - 21
AN OVERVIEW• Launched in january 1998• 1st store opened in 1999 at indore• Followed by 2nd in chennai
FUTURE PLAN• Globus combines state-of-the-art international information technology,• The highest quality of human resources and sustained financial commitment to realize its long term vision.• They are rapidly expanding and their target is to have an additional 100 fashion stores by the end of 2017.
CONCLUSION• Celebrity endorser• Communicates both range and the prices upfront• Does not showcase low end apparel but advertises expensive clothes• Has a fixed visual grammar and ensures that the communication is dynamic• Has a very international feel to it• No vernacular advertising